Business Model Project:Jessica Chew

Matthew DupreeShelby Westbrook

Chrissy Zirpolo

Founded in 1970 by Earl G. Graves Sr.

3.7 Million Subscribers

Reaches 90% of African American Households

Key players◦ Forbes◦ Business Week◦ Fast Company Magazine◦ Fortune◦ Harvard Business Review◦ Inc.

Advertising- 16.5 Million (mid year 2009)

◦ Magazine◦ Radio◦ Internet◦ TV

Our World Black Enterprise Business Report

Subscriptions Events

◦ Business Women of Power Summit, Entrepreneurs Conference

◦ Lifestyle Golf and Tennis Challenge

Advertising On Other Sites◦ Such as side bar advertisement on Google, Facebook,

and Yahoo Create Mobile Applications

◦ Where subscribers can access mobile versions of the magazine on their phones

Partner with Amazon or Other Online Book Sales Websites◦ To stay current with magazine subscriptions, as well as

preview articles