14
Business of the web Matthew Buckland | GM: M&G Online Business of the web Matthew Buckland, GM: M&G Online www.mg.co.za www.matthewbuckland.com [email protected]
| Date post: | 28-Nov-2014 |
| Category: |
Business |
| Upload: | matthewbuckland |
| View: | 2,210 times |
| Download: | 0 times |
Business of the webMatthew Buckland | GM: M&G Online
Business of the webMatthew Buckland, GM: M&G Online
Business of the webMatthew Buckland | GM: M&G Online
About M&G OnlineMonthly audited 500,000 UBs | 4,000,000 PIsSeparate divisionOnline advertisingMost of the time profitable60% increase in online advertising revenues y-o-y3X readership; but generates 1/10 revenue of paper
Business of the webMatthew Buckland | GM: M&G Online
Business of the webMatthew Buckland | GM: M&G Online
| Internet audience nearing 4,000,000 is entire population of Ireland
| SA’s big websites attract almost 8,100,000
Business of the webMatthew Buckland | GM: M&G Online
Online advertising in SAMain revenue stream for online mediaWorth R180m, 1% of ad pieGoogle likely doing double that (with no local office)Competing models: CPM vs CPC vs CPACentralised stats & demographics under OPA
Business of the webMatthew Buckland | GM: M&G Online
Types of advertisingBanner advertising (iab.net)SponsorshipsClassifieds/jobsContextual searchLinksAdvertorials
Business of the webMatthew Buckland | GM: M&G Online
Is banner is dead?Online advertising: Unsophisticated Hit & missClickthrough rate of 0.3% a success (Ridiculous actually)Below potentialProblem is: Resembles traditional/print advertising model
Business of the webMatthew Buckland | GM: M&G Online
…no, it’s just terribly “web 1.0”Targeted advertising (user profiles, reg data)Relevant advertising is useful, does not irritate 99,7%Less wastage, less hit-and-missMultimedia: Convergence of TV & online advertisingGlobalisation: Facebook SA advertisingNetworked advertising models
Business of the webMatthew Buckland | GM: M&G Online
SA blogosphere25,037 active blogs621,204 USs, 5,198,693 PIsSimilar in size to the M&G OnlinePuts in top 10 of SA’s publishers
www.thoughtleader.co.za/
arthurgoldstuck
Business of the webMatthew Buckland | GM: M&G Online
How can bloggers cash in?Can be more influential than MSMInfluencing purchasing decisionsTechnology, motoring, news & current affairsOften more trust than MSM? (US, Zim Media)
Business of the webMatthew Buckland | GM: M&G Online
Business of the webMatthew Buckland | GM: M&G Online
Reader powerSmall individually, but powerful as groupMost blog for leisure, not make money (Pew)Those that do start behaving more like formal mediaGoogle Adsense – not touch sides for manyFuture is in aggregated/networked advertising models
Business of the webMatthew Buckland | GM: M&G Online
Business of the webMatthew Buckland | GM: M&G Online
Questions?He must be very ignorant for he answers
every question he is asked - Voltaire
Contact: [email protected]
