Business Plan. Fatima

8/8/2019 Business Plan. Fatima

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Business PlanBusiness Plan

of a new cellularof a new cellular

connection!connection!

By:By:

Fatima KhalidFatima Khalid


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ProductProduct

A new cellular phone connectionA new cellular phone connection

Brandname:Brandname:KingtelKingtel

KingtelKingtel is a cellular connection that providesis a cellular connection that provides

voice and data clarity through itsvoice and data clarity through itsGSMGSM

(Global(GlobalSystem for Mobile communication)System for Mobile communication) EDGEEDGE(Enhanced Data Rates for Global Evolution)(Enhanced Data Rates for Global Evolution)

It will provide excellent voice clarity andIt will provide excellent voice clarity andconnectivity in over 414 cities about 7600connectivity in over 414 cities about 7600

destination across the country plus exceptionaldestination across the country plus exceptionalcoverage on motorways and highways.coverage on motorways and highways.

KingtelKingtel introduces voice calls and voiceintroduces voice calls and voicemessaging first time in the countrymessaging first time in the country


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ServicesServices

KingtelKingtel presents a wide selection of value addedpresents a wide selection of value addedservices that ensure you well manage your lifeservices that ensure you well manage your lifevia your mobile phone & express yourselfvia your mobile phone & express yourself

effectivelyeffectively Calls to any network in the countryCalls to any network in the country

International callsInternational calls

SMS, MMS, GPRS, voice messagingSMS, MMS, GPRS, voice messaging

Introducing video calls, and messagesIntroducing video calls, and messages Fast speed internetFast speed internet


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Objectives :Objectives :

Business objectives:Business objectives:

Establishing our brand as a leading cellularEstablishing our brand as a leading cellularconnection in the country.connection in the country.

Company GrowthCompany Growth

Financial objectives:Financial objectives:

Increase sales revenue profitablyIncrease sales revenue profitably

Marketing objectives:Marketing objectives:

Brand recognitionBrand recognition

To increase and maintain market sharesTo increase and maintain market shares

Target new market and market segmentTarget new market and market segment

To develop new product and improve existingTo develop new product and improve existing


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Why to invest in telecom industry?Why to invest in telecom industry?

Pakistan telecommunication sectors performancePakistan telecommunication sectors performancein terms of subscription patterns andin terms of subscription patterns andinfrastructure is unmatched across the world.infrastructure is unmatched across the world.

There are 76.6miillion mobile users in the countryThere are 76.6miillion mobile users in the countrythat is more than the landline users of 4.8million.that is more than the landline users of 4.8million.

Government encourages investment in this sectorGovernment encourages investment in this sectoras 2% GDP (Gross Domestic Product) and 35% ofas 2% GDP (Gross Domestic Product) and 35% ofFDI (Foreign Direct Investment) is contributed byFDI (Foreign Direct Investment) is contributed bythe telecom sector.the telecom sector.


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Market PlayersMarket Players

MobilinkMobilink : based in Egypt, is a leading market: based in Egypt, is a leading marketplayers has 38% market shares.players has 38% market shares.

UfoneUfone :a 100% of PTCL enjoying second position:a 100% of PTCL enjoying second positionin the market . They have 21% market sharesin the market . They have 21% market shares

TelenorTelenor:based at Norway more than double of:based at Norway more than double ofits consumers based in period of one year fromits consumers based in period of one year fromNov06Nov06--Nov07.they have 20% market shares.Nov07.they have 20% market shares.

WaridWarid: is a joint venture between Abu Dhabi: is a joint venture between Abu Dhabi

Group & SingTel Group has 14% of the marketGroup & SingTel Group has 14% of the marketshares.shares.

ZongZong :is a product of china mobile recently:is a product of china mobile recentlyestablished in Pakistan. had 1.9%maret shares inestablished in Pakistan. had 1.9%maret shares in2007.and has 3% shares now.2007.and has 3% shares now.


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Market Segment:Market Segment:

KingtelKingtel has offers for all segments of the markethas offers for all segments of the marketthe young and the eldersthe young and the elders

KingtelKingtel prepaid is designed for youngerprepaid is designed for youngergenerations it also offers a host of revolutionarygenerations it also offers a host of revolutionaryproducts & features that will forever change theproducts & features that will forever change theways of communicationways of communication

KingtelKingtel postpaid is design specially for businesspostpaid is design specially for businesspeople it keeps up with you, understanding yourpeople it keeps up with you, understanding yourdrive for victory in the business arena and yourdrive for victory in the business arena and your

sense of belonging in your personal lifesense of belonging in your personal life


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Pricing strategiesPricing strategies

We are going to use two pricing strategies :We are going to use two pricing strategies :

Competitive pricingCompetitive pricing :is when a product is:is when a product ispriced in the line or just below the competitorspriced in the line or just below the competitors

price to try to capture more of the market .price to try to capture more of the market .

Promotional pricingPromotional pricing :is when a product is sold:is when a product is soldat a very low price for a short period of time.at a very low price for a short period of time.


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Promotion :Promotion :

Promotion of the product will be donePromotion of the product will be donethrough a proper campaign whichthrough a proper campaign which

will include:will include: Advertisements on televisionAdvertisements on television

RadioRadio

Billboards, news papers and internetBillboards, news papers and internet


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Promotion packages for prepaidPromotion packages for prepaid

servicesservicesKingtelKingtel offers many prepaid packagesoffers many prepaid packages Kingtel MY HOURKingtel MY HOUR: offer that lets you make unlimited calls: offer that lets you make unlimited calls

to all onto all on--net (kingtel to kingtel) numbers for any onenet (kingtel to kingtel) numbers for any onechosen hour daily.chosen hour daily.

King price at nightKing price at night : call as low as PKR0.6/min to any: call as low as PKR0.6/min to anynetwork from 1 am till 7 am. Installation chargesnetwork from 1 am till 7 am. Installation chargesPKR100.00PKR100.00

Woohoo kingWoohoo king :offers 25 sms /mms daily , plus free call on:offers 25 sms /mms daily , plus free call onany oneany one kingtelkingtel number. 3 video messages daily. Monthlynumber. 3 video messages daily. Monthly

charges PKR350charges PKR350 It also offers free sms toIt also offers free sms to all kingtelall kingtel numbersnumbers

You get 50 min talk time and 100 sms free whenYou get 50 min talk time and 100 sms free whenpurchasing a new connection.purchasing a new connection.


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Promotion packages for postpaidPromotion packages for postpaid

servicesservices Sms packages: free unlimitedSms packages: free unlimited

messages to any network in Pakistanmessages to any network in Pakistanmonthly charges PKR200monthly charges PKR200

Whole month internet free .monthlyWhole month internet free .monthlycharges PKR275charges PKR275

Pay PKR50/month and talk free onPay PKR50/month and talk free onany one number of any networkany one number of any network


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Packages for video callandPackages for video calland

messagesmessagesKingtel is the only brand offering thisKingtel is the only brand offering this

serviceservice

Free Video call on kingtel numberFree Video call on kingtel numberfor PKR425/month.for PKR425/month.

Free video messages to all kingtelFree video messages to all kingtel

numbers for PKR220/monthnumbers for PKR220/month


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KingtelKingtel tarifftariff( all prices are exclusive of sales tax)( all prices are exclusive of sales tax)

To aTo a kingtelkingtel

numbernumber

To any otherTo any other

network innetwork inPakistanPakistan

callscalls PKR0.1/secPKR0.1/sec PKR1.2/minPKR1.2/min

SMSSMS freefree PKR0.6/smsPKR0.6/sms

MMS/voiceMMS/voicemsgsmsgs

PKR1PKR1 PKR2PKR2

InternetInternet PKR2/ hourPKR2/ hour --

Video callVideo call PKR5/minPKR5/min PKR8.5/minPKR8.5/min

Video msgVideo msg PKR3/msgPKR3/msg PKR5/msgPKR5/msg


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Organizational StructureOrganizational Structure

Chiefexecutive

Marketingmanager

Distributionmanager

Humanresourcemanager

Financialmanager


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Location;Location;

Head office; located in ShahraHead office; located in Shahra--ee--Faisal.Faisal.

Regional offices; in every capital city toRegional offices; in every capital city tocontrol the provincial distribution.control the provincial distribution.

Outlets; located in various localities acrossOutlets; located in various localities acrossPakistan.Pakistan.

Control station; outside the city preferablyControl station; outside the city preferably

in the HUB industrial area, generatorin the HUB industrial area, generatorbased as there is scarce electricity.based as there is scarce electricity.


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How mush to invest?How mush to invest?

Expenses:Expenses: $50,000.$50,000.

Legal FeesLegal Fees $15,000.$15,000.

OfficeOffice $60,000.$60,000.

Working CapitalWorking Capital $100,000.$100,000.MiscellaneousMiscellaneous $50,000.$50,000.

SubSub--totaltotal $225,000.$225,000.

Product Development:Product Development: $1500,000$1500,000

TotalTotal $1725,000$1725,000


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Breakeven analysisBreakeven analysis

MonthlyMonthlyRevenueRevenueBreakBreak--even:$41,368even:$41,368

Assumptions:Assumptions:

AverageAveragePercentPercentVariable Cost:Variable Cost:5%5%

EstimatedEstimatedMonthly FixedMonthly FixedCost:$39,228Cost:$39,228

Assumptions:


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BreakBreak--even Analysiseven Analysis

The following table and chart reflect theThe following table and chart reflect thecompany's breakcompany's break--even estimates. These areeven estimates. These arebased on fixed and variable cost estimatesbased on fixed and variable cost estimates

derived from past income statement data. Givenderived from past income statement data. Giventhat Web Solutions has little in the way ofthat Web Solutions has little in the way ofmarginal costs, the break even analysis reflectsmarginal costs, the break even analysis reflectsthe industry's high gross margins. Unless one ofthe industry's high gross margins. Unless one ofthe potential future risks seriously impactsthe potential future risks seriously impacts

profitability, or the company loses its ability toprofitability, or the company loses its ability torapidly adjust to changing market conditions, therapidly adjust to changing market conditions, thecompany does not see this as a serious issue.company does not see this as a serious issue.


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Future product:Future product:

After establishment we will sign up majorAfter establishment we will sign up majorinvestment contract for network expansioninvestment contract for network expansion

Will introduce mobile TVWill introduce mobile TV

Try providing connectivity in yet undiscoveredTry providing connectivity in yet undiscoveredareas like Makaland divisionareas like Makaland division

KingtelKingtel will continuously expand network towill continuously expand network toaddress mobile communication for urban ruraladdress mobile communication for urban ruralpopulation in Pakistanpopulation in Pakistan


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Question/ Answer.Question/ Answer.

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Business Plan. Fatima

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