BUSINESS PRACTICE AND

ENTREPRENEURSHIP BUSI 2010

Presentation 5

CURRENT BUSINESS MODEL

WHAT WERE YOUR EXPERIMENTS TO TEST YOUR CHANNELS? 

Talked with potential customers asking them selected questions from our questionnaires.

WHAT WERE YOUR PASS/ FAIL TESTS?  Our pass/fail signal constitutes of a

percentage of responses based on questions asked.

DIAGRAM OF CHANNELDirect

Business Customer

Revenue Retail Sale

NSIGHTS - WHAT DID YOU LEARN ABOUT YOUR CHANNEL FROM TALKING TO CUSTOMERS Customers were very pleased with the idea

of ordering food via a mobile app. Working people like the idea of having food

delivery or basically at their finger tips. Here the idea of introducing a caravan in our

business model comes into mind. The more people spread a positive response,

the more people will buy. Thus including a mobile caravan will target

customers at a location and market the business to a greater extent.

HYPOTHESIS: HERE’S WHAT WE  THOUGHTHow does the product get from our company to the customer?

Physical Channel – Direct Sale via Store OutletMobile Channel - Virtual Sale via Mobile Application

EXPERIMENTS: SO HERE’S WHAT WE DID  Would you download a free application to order healthy sandwiches

from a fast food outlet that offers pick-up and delivery options anywhere in Trinidad to your smart phone?

Select which meal time you would most likely use this service: Breakfast Lunch Dinner

Where will you be at meal time chosen? Home Work Mobile/Driving School

Will you prefer to go to a location to pick up or have the location come to you?

Would you buy food based on “word of mouth?”

Wholesaler Question Any insights on the purchasing of vegetables products?Mentor QuestionAny insights as to how we should price the sandwich?

RESULTS: SO HERE’S WHAT WE FOUND 

Would you download a free app to order food

Yes 100%

Would you download a free application to order healthy sandwiches from a fast food outlet that offers pick-up and delivery options anywhere in Trinidad to your smart phone? Responses: (by showing a sample of the app) 100% yes (It’s free, why not)

Which meal time would you most likely order

food?Break-fastLunch

Select which meal time you would most likely use this service: Breakfast Lunch DinnerResponses: 80% selected Lunch 20% Dinner

Where will you be at meal time chosen? Home Work Mobile/Driving School Responses: 90% Work 10% Home

Where will you be at meal time choosen?

Home

Work

Mobile/Driv-ing

School

Will you prefer to go to a location to pick up or have the location

come to you? Response: 99% Yes 1% No

YesNo

Do you buy food based on word of mouth

Response: 100% Yes

Yes

WHOLESALER RESPONSE

Vegetables prices vary due to many different reasons e.g. season, crops affected due to flood, plague, disease, the current market prices.

The first six months prices of produce are usually cheaper, since it is the dry season or crop season.

Buy vegetables that aren’t fully ripen, so that within a period of a week or so it will be ready for use.

MENTOR RESPONSE

Pricing an item is based on how much sandwiches can be created based on the quantity bought

Other additional cost has to be checked when calculating the final price.

Wrapping paper NapkinsBags Sandwich dressingsCooking gas & vehicle gas

Profits has to be checked to cover the cost of money spent such as (rent, electricity and travelling expenses)

Yes, at first you end up putting out more money then you’re getting back.

ITERATE: SO HERE’S WHAT WE ARE GOING TO DO NEXT Since majority of persons interviewed preferred delivery at lunch time to their place of work, we can incorporate a caravan unit that visits companies 2 – 3 times a week or more, this can also become a channel.

Caravan

WHAT MADE CHANNEL PARTNERS INTERESTED / EXCITED? Delivery Mobile application A new sale prospect

End