BUSINESS PRACTICE AND
ENTREPRENEURSHIP BUSI 2010
Presentation 5
CURRENT BUSINESS MODEL
WHAT WERE YOUR EXPERIMENTS TO TEST YOUR CHANNELS?
Talked with potential customers asking them selected questions from our questionnaires.
WHAT WERE YOUR PASS/ FAIL TESTS? Our pass/fail signal constitutes of a
percentage of responses based on questions asked.
DIAGRAM OF CHANNELDirect
Business Customer
Revenue Retail Sale
NSIGHTS - WHAT DID YOU LEARN ABOUT YOUR CHANNEL FROM TALKING TO CUSTOMERS Customers were very pleased with the idea
of ordering food via a mobile app. Working people like the idea of having food
delivery or basically at their finger tips. Here the idea of introducing a caravan in our
business model comes into mind. The more people spread a positive response,
the more people will buy. Thus including a mobile caravan will target
customers at a location and market the business to a greater extent.
HYPOTHESIS: HERE’S WHAT WE THOUGHTHow does the product get from our company to the customer?
Physical Channel – Direct Sale via Store OutletMobile Channel - Virtual Sale via Mobile Application
EXPERIMENTS: SO HERE’S WHAT WE DID Would you download a free application to order healthy sandwiches
from a fast food outlet that offers pick-up and delivery options anywhere in Trinidad to your smart phone?
Select which meal time you would most likely use this service: Breakfast Lunch Dinner
Where will you be at meal time chosen? Home Work Mobile/Driving School
Will you prefer to go to a location to pick up or have the location come to you?
Would you buy food based on “word of mouth?”
Wholesaler Question Any insights on the purchasing of vegetables products?Mentor QuestionAny insights as to how we should price the sandwich?
RESULTS: SO HERE’S WHAT WE FOUND
Would you download a free app to order food
Yes 100%
Would you download a free application to order healthy sandwiches from a fast food outlet that offers pick-up and delivery options anywhere in Trinidad to your smart phone? Responses: (by showing a sample of the app) 100% yes (It’s free, why not)
Which meal time would you most likely order
food?Break-fastLunch
Select which meal time you would most likely use this service: Breakfast Lunch DinnerResponses: 80% selected Lunch 20% Dinner
Where will you be at meal time chosen? Home Work Mobile/Driving School Responses: 90% Work 10% Home
Where will you be at meal time choosen?
Home
Work
Mobile/Driv-ing
School
Will you prefer to go to a location to pick up or have the location
come to you? Response: 99% Yes 1% No
YesNo
Do you buy food based on word of mouth
Response: 100% Yes
Yes
WHOLESALER RESPONSE
Vegetables prices vary due to many different reasons e.g. season, crops affected due to flood, plague, disease, the current market prices.
The first six months prices of produce are usually cheaper, since it is the dry season or crop season.
Buy vegetables that aren’t fully ripen, so that within a period of a week or so it will be ready for use.
MENTOR RESPONSE
Pricing an item is based on how much sandwiches can be created based on the quantity bought
Other additional cost has to be checked when calculating the final price.
Wrapping paper NapkinsBags Sandwich dressingsCooking gas & vehicle gas
Profits has to be checked to cover the cost of money spent such as (rent, electricity and travelling expenses)
Yes, at first you end up putting out more money then you’re getting back.
ITERATE: SO HERE’S WHAT WE ARE GOING TO DO NEXT Since majority of persons interviewed preferred delivery at lunch time to their place of work, we can incorporate a caravan unit that visits companies 2 – 3 times a week or more, this can also become a channel.
Caravan
WHAT MADE CHANNEL PARTNERS INTERESTED / EXCITED? Delivery Mobile application A new sale prospect
End