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THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLANBUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
THE UNIVERSITY OF TEXAS AT EL PASO
UTEPEMERGENCY MANAGEMENT
PLANCase Analysis
Prepared By:Sandra Alvarado
Ángel RiveraVerónica Rodríguez
Teresa Valdez
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLANBUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
THE UNIVERSITY OF TEXAS AT EL PASO
Agenda• Introduction• Brief History of the UTEP• UTEP Vision, Mission, and Goals• Strengths• Weaknesses• Opportunities• Threats
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLANBUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
THE UNIVERSITY OF TEXAS AT EL PASO
Agenda cont.• How is UTEP informing?• Flaws in the Actual Communication System• Current Communication Challenge• Opposing View• Communication Strategy• Action Recommendations• Conclusion/Call to Action
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLANBUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
THE UNIVERSITY OF TEXAS AT EL PASO
Introduction• Identify a known communication issue with
UTEP’s emergency management plan– Ensure everyone's safety – Express student’s concerns
• UTEP– Continued growth – Mission and goals– SWOT
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Brief History of the UTEP• UTEP established on September 23, 1914
– State School of Mines and Metallurgy– Main building destroyed by fire 1916– New location closer to downtown El Paso– Building designs based on Bhutanese architecture
• 1919 U.T. Department of Mines and Metallurgy• 1920 Texas College of Mines and Metallurgy
(TCM)– 1946 KTEP radio station founded as WTCM
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Brief History cont.• 1949 Texas Western College
– Increased liberal arts program– Shrinking proportions of engineers– 1966 NCAA Men’s Basketball Champions
• 1967 University of Texas at El Paso– Enrollment at its highest– Fall 2008 semester 20,458, increase of 1.6%
from previous year
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
UTEP Vision, Mission, and Goals• Deliver education with the standards of
excellence and access• Dedicated to teaching and to the creation,
interpretation, application, and dissemination of knowledge.
• Learning and Teaching, Research, Scholarship and Artistic Production, Public Service, and Administration
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Strengths
• Advanced education efforts to balance and improve research initiatives
• Border security• International Business• Health inconsistencies• Environment• Education• Upcoming technologies• Engineering and Science
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Weaknesses
• Emergency communication system– Used to communicate security issues to
• Students• Faculty• Staff
– 2008 Emergency Management Plan• Establishes policies, procedures, and
organizational structure during emergencies
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Opportunities
• Retain alumni students in El Paso area
• Mexican-American culture• 70% Mexican-American student population
– Exposure to foreign cultures for non-traditional students
• Outstanding faculty• Encouraging student success
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Threats
• Can occur at any time without warning– Active shooter/hostile intruder– Bomb threat– Hazardous material spill– Medical emergencies– Power outages– Weather (severe winds, snow, tornados)– Terrorist incident
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Threats cont.
• Proximity to the border with Mexico– Drug smuggling– Burglary
• Open campus– Theft– Assault
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
How is UTEP informing?
• Mobile Campus text messaging service– Implemented late last year – Alerts and updates– Organizations, clubs, faculty, restaurants, and
stores– 2,000 UTEP students currently enrolled– Volunteered enrollment at no cost
• KTEP radio broadcasting to community
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Flaws in the Actual Communication System
• Low subscriber numbers– Initial broken links– U.S. cellular phone number required– Not all cell phone carriers are compatible with
the service• Mexican cell phones not compatible
– Users with limited text messaging plans• Cell phone carrier charges per text
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Current Communication Challenge
• Lack of appropriate Mass Notification System
• Monumental steps for improvement• Office of Emergency Management (OEM)• 2008 Emergency Management Plan• OEM website• Cooper Notification System• Mobile Campus
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Opposing View
• Implementation of Mobile Campus– Informing students through text alerts– Communication devices
• Cell phones • iPods• Smartphones • Laptops
– Student responsibility to enroll
• 2008 Emergency Management Plan efficient and meets expectations
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Communication Strategy
• OEM website– Requires immediate access to a computer
• Cooper Notification System– Only alarms personnel on campus
• Mobile Campus– Voluntary enrollment– Advertised as a social service (not for
emergency notifications)
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Action Recommendations
• One central Mass Notification System– Communicate with all students, faculty and staff
• Cooper Industries– Audible and visual notification devices– Emergency notification dial-out system delivers
incident specific notifications via• Phone, pager, fax, e-mail, PDA, and text
messaging/SMS
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
Conclusion/Call to Action
• Inform UTEP faculty and staff– Mass Notification System shortfalls
• Incorporate one central Mass Notification System– Notify nearly all personnel
• On/Off campus
– Ensure the safety of nearly everyone at UTEP
THE UNIVERSITY OF TEXAS AT EL PASO
BUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLANBUSINESS TEAM 8 CASE ANALYSIS EMERGENCY MAMAGEMENT PLAN
THE UNIVERSITY OF TEXAS AT EL PASO
UTEPEMERGENCY MANAGEMENT
PLANCase Analysis
Prepared By:Sandra Alvarado
Ángel RiveraVerónica Rodríguez
Teresa Valdez
