Date post: | 07-Dec-2014 |
Category: |
Technology |
Upload: | sebastianpar |
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BUSINESS USE OF TWITTER
By:Sebastian
Introduction
This Personal Learning Project intended on
gaining knowledge of what a proper
Business Twitter Conduct can be used for.
Goals
FIRST:
Determine the different
types of posts and purposes
Goals
SECOND:
Identify which posts provoke user responses
Goals
THIRD:
How active are the businesses with B2B Social
Marketing
Plan of Research Study
Choose FIVE businesses.2 Franchise Car Dealerships:
Bessada Kia & Peterborough Kia1 Independent Dealer
Cars 1011 Local Service Business
Steve Moran Homes1 Independent
50 Cent
Plan of Research Study
Study the last 20 posts of each.Identify description & engagement items.
Describe purpose of post.
Description |# | RT | Comments| Link | Pic | Fav“Escape this Friday” 1 72 YES 0 1 28 Promote an Event
Repeat this for 100 Posts total
Brief Example of Raw Data
All Detailed Types & PurposesType of Post # of Posts Purpose of Posting
Current Promotions 5 Display current promotion
Reference Material 29 Give outside referencing materialCommunity Involvement 7 Show business community involvement
Boasting Feedback 3 Boasting feeedback given
Structure Announcements 2 Announcing Business structure changes to customers
B2B 4 Tweets involving other businesses
Entertainment 13 Unrelated to the main topic source of entertainment or humour
Requesting Input 1 Tweets requesting comments
Customer Awareness 17 Information about company to promote customer awareness
Genuine Positive Feedback 2 Tweets towards the company with genuine feedback
Holiday Cheer 1 Holiday Cheer
Motivational Quote 3 Motivational Quotes
Promoting an Event 7 Promoting Events
Acting as Credible Info Source 13 Being a source of information. Acting credible
Fan Involvement 3 Tweets specifically thanks or commenting to followers
Content Teaser 1 Showing business content in glimpses
1. Determine different type of posts & purposes
The previous slide showed all types. This has been narrowed down to 7 General
Topics.Type PurposeMarketing Market Events, Products, Services,
Information Business Relevant Information
Community Show Community Involvement
Entertainment Entertain followers
Awareness Details to influence brand awareness
Engagement Direct Call to Action
Feedback Genuine tweets from consumer to business
All Types & EngagementType of Post # of Posts RT COMM FAV
Current Promotions
Reference Material 3 143 86
Community Involvement 4 36 2
Boasting Feedback
Structure Announcements 1
B2B 1
Entertainment 8 535 YES 339
Requesting Input 1 415 yes 241
Customer Awareness 2 2
Genuine Positive Feedback 2 2 Yes
Holiday Cheer
Motivational Quote 2 328 yes 187
Promoting an Event 4 234 yes 132
Acting as Credible Info Source
Fan Involvement 2 116 83
Content Teaser 1 121 yes 79
2. Identify which posts provoke viewer responses
Marketing – If followers are interested in an Event being marketed, they will re-tweet and comment. Products or Services will be commented on if extreme positive or negative feelings only.
Community – Businesses involved will re-tweet or comment. Positive re-tweets and comments will also be provoked by other members of the community or supporters of the deed in question.
Entertainment – Followers will re-tweet and comment to share with friends. Entertainment should remain to the industry the business is settled in.
Engagement – Direct call to action to followers. Will only work if high reward, level of recognition or high appreciation of the author of post.
B2B Social Marketing Example
3. How active are business with B2B Social Marketing
This shows the author posting a description of the event, along with adding the @Names of the businesses involved in the event.
This post will appear on all 3 users pages.
In every instance that the possibility of mentioning fellow businesses was there, the authors all took advantage of it.
The community posts had some of the highest engagement levels purely because it reached to audiences through multiple twitter pages.
Yes, businesses are as active as they can be when the tweet involves other
businesses.
3. How active are business with B2B Social Marketing
Conclusions
• Bolded items provoke the most engagement.
• B2B Social Marketing will increase your audience.
Types PurposeMarketing Market Events, Products, Services,Information Business Relevant InformationCommunity Show Community InvolvementEntertainment Entertain followersAwareness Details to influence brand awarenessEngagement Direct Call to Action
Feedback Genuine tweets from consumer to business
Thank You For Viewing
Subjects of Study@BessadaKia
@PeterboroughKia@Cars101Toronto
@SteveMoranHomes@50Cent