BUSINESS PLANSIN DETAIL

KARABO NLDOVU

201212565

UNIVERSITY OF JOHANNESBURG

BUSINESS PLANNING

"IN PREPARING FOR BATTLE I HAVE ALWAYS FOUND THAT PLANS ARE USELESS, BUT PLANNING IS INDISPENSABLE."

-DWIGHT EISENHOWER

“THOSE WHO FAIL TO PLAN, PLAN TO FAIL.”

-GEORGE HEWELL

DEFINING A BUSINESS A PLAN

• A BUSINESS PLAN IS A FORMAL STATEMENT OF A SET OF BUSINESS GOALS, THE REASONS THEY ARE BELIEVED ATTAINABLE, AND THE PLAN FOR REACHING THOSE GOALS. IT MAY ALSO CONTAIN BACKGROUND INFORMATION ABOUT THE ORGANIZATION OR TEAM ATTEMPTING TO REACH THOSE GOALS.

USES OF A BUSINESS PLAN

• EQUITY FUNDING

• BANK FINANCE

• ALLIANCES

• RECRUITMENT

• CLARIFY THE BUSINESS

• OTHERS

STEPS IN WRITING A BUSINESS PLAN

• DEFINE PURPOSE

• COLLECT INFORMATION

• PUT IT DOWN

• THE ROUGH DRAFT.

• FINANCIAL ANALYSIS

• FINISHING

• REVIEW

BUSINESS PLAN CONTENT

• EXECUTIVE SUMMARY

• COMPANY OVERVIEW

• SWOT ANALYSIS

• MARKET ENVIRONMENT

• MARKETING AND SALES STRATEGY

• OPERATIONS

• FINANCIAL PLAN

YOUR BUSINESS PLAN WILL...

• DISCUSS A PARTICULAR MARKET OPPORTUNITY.

• EXAMINE THE MARKETS THAT YOU WILL COMPETE IN, AND EXPLAIN WHO YOUR CUSTOMERS WILL BE.

• DESCRIBE THE PRODUCTS OR SERVICES THAT YOUR COMPANY WILL PROVIDE.

• YOUR COMPETITION, AND HOW YOU WILL DEFEND AGAINST IT.

• THE OPERATION THAT YOU WILL PUT IN PLACE IN YOUR COMPANY.

• THE MANAGEMENT TEAM THAT WILL IMPLEMENT THE PLAN.

• THE SIZE AND PROFITABILITY OF YOUR COMPANY.

EXECUTIVE SUMMARY

• THE EXECUTIVE SUMMARY IS PROBABLY THE MOST IMPORTANT SECTION OF THE BUSINESS PLAN.

• IT IS BASICALLY THE WHOLE BUSINESS PLAN CONDENSED INTO A FEW PAGES

• THE MAIN OBJECTIVE OF THE EXECUTIVE SUMMARY IS TO ENTICE THE READER TO GO THROUGH THE ENTIRE PLAN.

COMPANY OVERVIEW

• BRIEF COMPANY INTRODUCTION

• MISSION STATEMENT

• LOCATION, SIZE, HISTORY

• MARKET AND PRODUCTS

• OVERVIEW OF COMPANY CAPABILITIES

• OBJECTIVES

HIGHLIGHTS THE MOST IMPORTANT POINTS OF YOUR BUSINESS PLAN

IT IS NOT AN INTRODUCTION TO THE PLAN

SWOT ANALYSIS

MARKET ENVIRONMENT

• ALL FACTORS OF THE MARKET THAT ARE OUTSIDE YOUR DIRECT CONTROL:

• MARKET STRUCTURE

• MARKET TRENDS

• COMPETITION

• OPPORTUNITIES/THREATS

MAKERT ANALYSIS Market Definition

– Primary Market– Secondary Markets

Market Size and Trends– Current total revenues

– Predicted annual growth rate

MARKETING AND SALES STRATEGY

• PRODUCTS OR SERVICES OFFERED.• FOLLOW-ON PRODUCTS.• INTELLECTUAL PROPERTY OR OTHER DEFENDABLE

POSITIONS.• MARKET RESEARCH.• MARKETING PLAN.

• BRAND STRATEGY.• DISTRIBUTION STRATEGY.• PRODUCT STRATEGY.• PRICING STRATEGY.• PROMOTION.

OPERATIONS

• PRACTICAL DETAILS REQUIRED TO MEET THE PLAN.

• FACILITIES.

• MANUFACTURING OR OUT-SOURCING.

• PERSONNEL.

• VARIES WIDELY DEPENDING ON TYPE OF BUSINESS.

• RAW MATERIAL STRATEGY

CONTINUES…

• PRODUCTION PLANNING

• SUBCONTRACTORS

• QUALITY CONTROL

• BUDGET / OPERATING EXPENSES

• HR POLICY

• TECHNOLOGY

FINANCIAL PLAN

• THREE KEY REPORTS, IN A FIVE-YEAR PLAN:

• INCOME STATEMENT.

• BALANCE SHEET.

• STATEMENT OF CASH FLOWS.

FINANCIAL CONTINUES

• FUNDS SOUGHT

• PROJECTED FINANCIAL STATEMENTS

• COSTING DETAILS

• BREAK EVEN AND PAYBACK ANALYSIS

COMPETITORS

• DIRECT COMPETITORS

• WHO ARE THEY?

• SIZE AND PRODUCT BREADTH

• REVENUES AND PROFITABILITY

• STRENGTHS AND WEAKNESSES

• MARKET SHARES

• INDIRECT COMPETITORS

• INDIRECT COMPETITORS IN THE BUSINESS WORLD ARE THOSE BUSINESSES THAT DON'T NECESSARILY SELL THE SAME PRODUCTS BUT OFFER DIFFERENT ALTERNATIVES TO SATISFYING THE SAME CUSTOMER NEED.

CUSTOMERS• CUSTOMER CHARACTERISTICS

• WHO ARE THEY?

• WHY DO THEY BUY?

• NEED SATISFIED BY THE PRODUCT/SERVICE

• HOW IS THE NEED CURRENTLY FILLED?

• WHAT ARE THE ALTERNATIVES?

• WHO MAKES THE DECISION TO BUY?

• HOW FREQUENTLY DO THEY PURCHASE?

FORMAT

SOME TIPS:

• DON’T WASTE TIME ON LONG INTRODUCTIONS.

• BE PASSIONATE, CONVINCING, INTERESTING.

• TELL A STORY.

NOT ANYMORE, SLIDESHARE IS HERE TO HELP YOU

REFERENCE• Elkhararly, M. (2009). Writing a successful business plan.

http://www.slideshare.net/melkharashy/business-plan-4680143?qid=d7763f5b-849d-4d66-9f3c-2f4dfd9c1488&v=default&b=&from_search=8 : accessed 09 march 2014

• Ritchie, C. (2009). Financial Business. http://www.slideshare.net/IBS1/financial-management-business-plans-business-budgets?qid=92af04a9-7015-40aa-8756-0d50adbf6e6b&v=qf1&b=&from_search=9 : accessed 09 march 2014