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LAPORAN MAGANG
TOKO SMARTALAT-ALAT RUMAH TANGGA
KENDARI, 18 MEI 2014
disusun ol!"
PUTRI D#I HUMAERAH
A1$4 12 00%
&ln' (n))*si Po+os Anduono!u
No' Tlon 08241./40/1 No' * -
Al**3 E-*il - Si3us # -
L*o+*n M*)*n) −
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DAFTAR HALAMAN
DAFTAR HALAMAN........................................................................................1
1. RINGKASAN EKSEKUTIF......................................................................2
2. LATAR BELAKANG TOKO.....................................................................2
2'1 DATA TOKO''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''2
2'2 (IODATA PEMILIK''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''/
2'/ STRUKTUR ORGANISASI''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''/
3. ANALISIS PASAR DAN PEMASARAN..................................................4
/'1 PRODUK 5ANG DIHASILKAN''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''4
/'2 GAM(ARAN PASAR''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
/'/ TARGET ATAU SEGMEN PASAR 5ANG DITU&U''''''''''''''''''''''''''''''''''''''''''''''
/'6 STRATEGI PEMASARAN''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
/'. ANALISIS PESAING''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''6
/'8 SALURAN DISTRI(USI'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''6
4. ANALISIS SUMBERDAYA MANUSIA (SDM).......................................7
4'1 ANALISIS KOMPETENSI SDM''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''.
LAMPIRAN.........................................................................................................8
A' ANALISIS LINGKUNGAN (ISNIS'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''8
$' PETA LOKASI'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''%
D' OTO PRODUK'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''10
L*o+*n M*)*n) −
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To7o SMART
1. RINGKASAN EKSEKUTIF
NAMA TOKO
To7o SMART S)*l* M*9* Al*3 Ru*! T*n))*:
(IDANG USAHA
(*+*n) P9*! (l*!, Al*3 Ru*! T*n))*, (u3i7, Kos3i7
&ENIS PRODUK
Al*3 Ru*! T*n))*
REN$ANA PENGAM(ANGAN USAHA
Kd*nn;* 3o7o d**3 ili7i 9**n) di 3*3 l*in d*n Us*!* l*in di *
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To7o SMART
2.1 DATA TOKO
1' N** To7o To7o SMART S)*l* M*9* Al*3 Ru*! T*n))*:
2' (id*n) Us*!* (*+*n) 9*! l*!, Al*3 +u*! 3*n))*, (u3i7,
Kos3i7
/' &nis P+odu7 Al*3-*l*3 +u*! 3*n))*
4' Al**3 To7o &ln' (n))*si Po+os Anduono!u
' Noo+ Tlon@* 08241./40/1
6' Mul*i (+di+i T*!un 2006
2.2 BIODATA PEMILIK
1' N** H' Il;*s Ais
2' &**3*n -
/' T*3 d*n T*n))*l L*!i+ M*+os, 1 A)us3us 1%6%
4' Al**3 Ru*! &ln' (n))*si, l*7*n) To7o SMART
' Noo+ Tlon 08241./40/1
6' Pndidi7*n T+*7!i+ SMA
2.3 STRUKTUR ORGANISASI
L*o+*n M*)*n) −
H' Il;*s AiPili7
Ui
K*+;*
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To7o SMART
3. ANALISIS PASAR DAN PEMASARAN
3.1 PRODUK YANG PASARKAN
(*+*n)-*+*n) ;*n) di*s*+7*n i*l*! +*)*i *l*3 +u*! 3*n))* s+3i *+*n) 9*! l*!
i+in), )l*s, 9*n)7i+, 3ols, d*n l*in-l*in:, d*n *l*3-*l*3 +u*! 3*n))* l*inn;* s*u,
7+*n=*n), 7*+3, +, 7oo+, *n9i d*n l*in-l*in:' S+3i ;*n) 3+)**+ di*
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To7o SMART
3.2 GAMBARAN PASAR
DATA NILAI PENJUALAN (TAHUN PERTAMA DAN TAHUN TERAKHIR)
0
0
100
10
200
20
/00
/0
n i l * i , n = u * l * n
8 d * l * 2 = u 3 * * n + u , i * ! :
1 .
3*!un 7 -
A
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To7o SMART
PENGEM(ANGAN #ILA5AH PEMASARAN
S3l*! li!*3 +son ;*n) osi3i> d*+i 7onsun un3u7
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To7o SMART
4. ANALISIS SUMBERDAYA MANUSIA (SDM)
4.1 ANALISIS KOMPETENSI SDM
TINGKAT PENDIDIKAN Ju!"#
Tid*7 Lulus SD
SD
SMP 1
SMU /
D1
D/ @ S*+=*n* Mud*
S*+=*n* 1T O T A L $
KEUNGGULAN DAN KOMPETENSI SDM LAIN-LAIN
1' P)*
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To7o SMART
LAMPIRAN
A. ANALISIS LINGKUNGAN BISNIS
STRENGTH (KEKUATAN)"
1' PRODUK
H*+)* =u*l
Mu3u +odu7
Ds*in d*n C*+i*si +odu7
P+odu7 +7u*li3*s dn)*n !*+)* 3+=*n)7*u
*)i +u*! 3*n))*, *+*n) dn)*n C*+i*si
=nis d*n odl s!in))* 7onsun d**3
ili7i *n;*7 ili!*n
2' UNGSI PEMASARAN
P+oosi P+oosi dn)*n ;*7in7*n l*n))*n
un3u7 n*+i7 *s;*+*7*3 l*in un3u7 d*3*n)
li
/' DISTRI(USI DAN PERSEDIAAN
K3+sdi**n *+*n) K3+sdi**n *+*n) *7*n sl*lu di*s3i7*n,
sl*in i3u s3i* 1-2 ul*n s7*li *7*n
dil*7u7*n n**!*n@+u*!*n *+*n)
4' PELA5ANAN PELANGGAN
K+**!*n l*;*n*n P)*
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To7o SMART
B. PETA LOKASI
L*o+*n M*)*n) −
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To7o SMART
C. DOKUMENTASI
L*o+*n M*)*n) −
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To7o SMART
L*o+*n M*)*n) −
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