Bussiness Plan (Mkt) 2

8/8/2019 Bussiness Plan (Mkt) 2

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BALJINDER SINGH SIDHURAHUL KAPOORBHANU THAKUR

ASHISH SHARMAVARUN SHARMA

AMIT YADAV


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Bussiness Plan:-

dairy farm


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BUSINESS PLAN FOR DAIRY

FARM:-y DESCRIPTION OF BUSINESS:

y Dairy farming has been part of agriculture for thousands of

years.y Our business plan is that we have decided to open a dairy

farm in the above mentioned place.as there is very muchshortage of good milk in Punjab so Through this dairy farmwe will try to provide good quality milk to the local people.

We will also provide milk for other functions and inmarriage parties also. we will also provide milk to varioussweets shops, also we will try that our milk should reachcustomers in the early morning.


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Objectives:-y To encourage big farmers to join the dairy farming .

y To utilize the full capacity of dairy plant which aresuffering under capacity problem.

y Provide better quality.


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Licenses:

y License is not mandatory for dairy farming


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Insurance:

y Each cow and buffalo would be insured with Cattleand livestock insurance with a premium of

Rs.280 per annum.


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EXECUTIVE SUMMARY:-y Our new PUNJAB DAIRY FARM will provide -----y Good quality milk is our main aim.y

y It will cover the entire Malout and nearby area.y

y We get subsidies of about 40 50% from government.y

y Firstly we will start our farm with 10 buffaloes and 7 cows and after the we willtry to expand our business according to the growth of the farm.

y

y


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DES I I F E Ey VISION-----y

y In near future we have plan to launch a milk plant and to make our milk a good brand .y

y Also we in near future will try to provide milk all over the Punjab .

y MISSION -----

y Our short term motive is to expand our business

y Also increase the area of our land so that we give our services to more customers.


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Basic requisites for our dairy farm:-

y 4 acre land..

y Buffaloes and cows.

y Machinery.y Labour.

y Infrastructure.

y Feed.

y Hayes, green grass.


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4 ps of our businessy PRODUCT.

y PRICE.

y PLACE.y PROMOTION.

y (TARGET MARKET)


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About our services:-y Our first and primary motive is to provide only and

only good quality milk, as the local people are thrived

of good milk.yWe will we having a milk van through which we will

provide door to door service of milk.

yWe will also provide milk to various sweet shops.

yWe will provide a prompt service by providing milkearly in the morning.

yWe will also provide milk services in various marriageand other parties etc.


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Pricing:-y

yAs we are generally dealing in providing milkof twotypes that is one of cows which is of less fat and otherof buffalos high fat milk.

yAs there is difference in both of these milks so there

pricing is also different.y cows milk @ Rs. 20 per kg.

y buffalo's milk @ Rs. 28 per kg.


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Place:-

Our main place is Malout in Muktsar district.


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Marketing strategy:-y Tie up with the local sweet shops as this helps in

creating Revenues.

yAlso tie up with local marriage palaces.

yWe provide customers discounts on special days likeValentine , Diwali etc


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TARGET MARKET:-

y

Our target market covers all the area of Malout andMuktsar as well.


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Distribution:-y In Malout and other nearby areas.y

y Van and motorcycle.

y

y door to door service.y

y Providing milk for various marriages and parties etc.y

y Selective Channel membersy

y Quick Service provision


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Competition:-

y

Competition from the people who are having thereown animals.

y

From other milk producers like verka and Moga etc


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OUR BUSINESS STRENGTH IS DUE

TO-------y

y we have focused on our quality so that is our strength.y

y The main strength is that Government provides us the subsides.y

y As we are also having our own land and are having experience in

this business.y

y There is high demand of milk that is also our strength.


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Promotion:-y Mouth publicity among the customers through the

persons .y

y Local hoardings also plays an important role.y

y Distribute our pamphlets of advertisement through our

customers.y

y


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..


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Operational plan:-


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Animal housing area:-y Flush valves are maintained clear of debris

y Roofs are guttered - drain to flush system

y

Roofs are guttered - drain off production areay Corral shades are guttered-downspouts drain to flush

system

y Gutters and downspouts are cleaned as necessary toremain

y functional throughout rain season

y Gutters are inspected for leaks and serviced asnecessary prior to the rainy season


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Roof :-

y The roof should be small and simple.

y The roofing materials should preferably be asbestossheet or iron sheets.

y

The roof should be 8 high at sides and 15 high atcenter . The height at eares is 3.

y If iron sheets are used as roofing materials them coverit with grass during summer season


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Construction of an ideal cattle

shed :-

y Each animal should be provided 1-1.2 mt width and 1.5 - 1.7mt length as standing space.

y Sufficient space should be provided for each animal in theshed or else it may lead to fighting among them.y For e.g. For 5 cows the length and width of the shed

should be 6 mt and 2.5 mt respectively.

y

y It should have an open area of about 8 mtlength and 6 mt

width. Fencing ory compound wall can be constructed around the shed.


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The Feeding Process:

Feeding dairy cows is another area whereperformance variation can have a major impact onfarm profitability.

Provide good feedstuff and forages to animals ofthe farm.

Grass Barn.


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Milking :-


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Milking preparation:-

y Milkers wear disposable latex gloves.

y clean cattle should be used,


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MILK BARN:-

y Have a scheduled maintenance program withequipment supplier

y

Floor drains clear and functional Water supply andhoses kept in good repair

y Floors maintained in good condition

y Curbing and wastewater flow control measures

maintained


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FEED STORAGEAREAS:-y The perimeter of the feed storage area is checked prior

to rain season to be sure that run-on and run-off

controls are in working order

y Berms, ditches, or other methods used to divert run-on

or clean run-off are monitored regularly


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Maintenance Plan Checklist:-

y Disposal in or clogging of liquid waste system

y Corral feed aprons (where cows stand when eating) areflushed to manure storage

y Corral feed apron runoff collected and transferred to liquid

storage systemy Animals within confined areas are prevented from entering

y surface waters flowing through the confined area(Ex:creeks, rivers, streams)


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Farm Project Management

Services

y Training in Operations of Farm & Milking Equipment.

y Selection & Procurement of Cows / Buffaloes of highest

quality.

y Feeding Strategy & Preparation ofLeast Cost Formulation.

y Preparation of Breeding Plan for Improvement inProductivity.

y Dairy Herd Data Management System & ComputerizedManagement Information System


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Farm Waste Management

y Effluent Treatment Plant.

y Bio-Gas Generation & Utilization


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Record keeping :-

y It helps to know the financial position of the diary

farm.

y Different records like milk production register, feedregister, health register,

y mortality register etc should be maintained in a dairyfarm.


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FINANCIAL PLAN: -y Estimated data for financial plan:y No: of cows 10

No of buffalo- 10

y Cost of the cow Rs. 20,000/eachcost of buffalo Rs.30,000/eachy Average milk produced per day will be 150

y litters

y Price for the milk in the co-operative societyy Rs.14/ littery Two workers with a wage of Rs. 3000 eachy Bonus paid 6,000 each


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Projected Start -Up Expenses:-


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Sources Of Finance :-y The main scheme is floated by NABARD through

y SARAS(Federations)

y Sources of financey NABARD : 80 %

y SARAS : 10 %

y FARMER : 10 %

y It is long term 5 Year loan of 19000 Rs monthly

yWith 10 % subsidy


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feeding analysis:-y The main material required at farm are cattle feed, Dry & Green roughage,y water and medicines. The cost of feed are detailed below.Daily Feed Requirements Animal Daily Requirement (kg)Cost/kgAmounty Cow

y Green Fodder 40.00 0.10 4.00

y Dry Roughage 5.00 2.00 10.00

y Concentrate 3.18 10.00 31.78

y Total:- 45.78


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Bussiness Plan (Mkt) 2

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