Butterf lyCannon is a boutique design agency that specialisies in the creation & re-creation

of premium and prestige brands. Our team of brand planners, creative writers

and design craf tsmen identify the most compelling brand truths and

communicate them in a beautiful and captivating way.

Since founding in 2010 we have helped newly created premium brands to establish

themselves and established premium brands to recreate themselves.

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Consumers of premium brands are demanding and discerning individuals who are highly

selective about the brands they choose to engage with. They emotionally identify with brands that cut through the clut ter of modern life with a compelling and

uncompromising message. How do we work with them to achieve this?

storieswe design

FIND THE BRAND STORYAt the core of any premium brand are two key factors - product integrity and

founding myth / spirit. By developing an in-depth knowledge of what

these are, we come to understand what the brand story is.

NO. 1

DEVELOP A CREATIVE PLATFORMThe brand story is expanded, turned around and looked at from every angle and then ref ined to

generate a sensuous creative platform that can inspire a coherent and engaging experience across

every aspect of the brand; from concept, identity, packaging, to point of sale and environment.

NO. 2

EXTRACT THE BRAND CODESBorn out of the creative platform comes the brand codes - the semiotics

(visual and linguistic symbols) that reflect the DNA of the brand and

communicate the brand story with maximum impact.

NO. 3

OBSESS ABOUT DESIGNAll of the above come to nothing unless all of the individual elements fall into place beautifully. When all ’s

said and done, even in this digital age, the old adage of ‘God is in the detail ’ still holds true. We make

sure that we employ people who are as obsessive about craft and detail as our consumer is.

NO. 4

The culmination of all our effor ts is to create a brand experience that stimulates love, desire and respect in the consumer; creating an emotionally

driven brand loyalty that goes beyond rational thought.

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For more information contact: NATALIE ALEXANDER

natalie.alexander@butterflycannon.com / +44 (0)20 3384 4572

ButterflyCannon Ltd. 4 Lyric Square, London W6 0ED, UK. www.butterflycannon.com

THANK YOU