StarbucksBuyer Persona Overview

October, 2015

Background: • Senior at the University of Florida• Double majoring is Sports Marketing and

Political Science

Demographics:• Age 18-25 • Has no income • Beach girl

Identifiers: • Stressful lifestyle • Always worried about school and upcoming

events • Has her iPhone on her at all times

Macy Lauderdale

Macy Lauderdale

Goals: • Graduate with a 4.0 • Get a job with a sports marketing firm or go onto

law school • Rule the world one day

Challenges: • Getting everything done on time • Getting enough sleep • Keeping a balanced social, school, and sleep

schedule

How we help: • Provide caffeine at any time, allow to mix and

create your own drink to get through the day • Healthy snacks available to go with your coffee,

cappuccino, latte, etc.

Macy Lauderdale

Real Quotes: • “It is hard double majoring and keeping my

grades up to my expectation” • “I have exams all the time and major

projects to do with minimal time to complete them unless I work through the night….which I do sometimes”

Common Objections:• I’m worried I will be too tired to get

everything done • I don’t want to have to worry about life non

stop.• School is so important to me

Macy Lauderdale

Marketing Messaging: • Providing a hot or chilled cup of coffee for

those trying to rule the world

Elevator Pitch: • We allow you to create your own coffee

creation or keep it simple at all hours of the day because if you don’t stop then why should we?

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