buzzdjanuary 2010

buzzd (“your city, real time”) is the

award-winning, real-time social city

guide for your mobile device.

Delivers up-to-the-minute reviews and

ratings from friends, buzzd members, and

other real-time content from twitter, gowalla,

foursquare, loopt, brightkite, etc.

Aggregates static content feeds from zagat,

flavorpill, citysearch, metromix, upcoming,

and many more

Real-time activity drives users to view and

act upon local inventory

Featured by Apple, BlackBerry & Android, as

high as #2 top overall app for BlackBerry

and #64 top free app for Apple, featured free

app for Android on Verizon VCAST

about buzzd

buzzd productsAndroid, BlackBerry, iPhone, mobile and wired web

company founded raised VCs UU/mo 09 est rev

8/07 $26mm DFJ, NEA 1mm $750k-1mm

1/08 $3.2mm BBPF, QCV,

Monitor,

Greycroft

500k $500k

1/09 $1.35mm USV 300k $50k

8/07 $10mm Greylock,

Shasta100k N/A

1/05 $14mm Sequoia,

NEA1.2mm $500k-750k

7/08 $15mm KPCB,

Bezos,

Trilogy

250k N/A

competitive landscape (LBS)

Sentiment stream aggregation and contextual indexing

(e.g. “buzzdmeter”)

Content management (venue/event databases + UGC)

Rapid mobile application development & distribution

(BlackBerry, Apple, Android, Nokia, AT&T, Boost/Sprint,

Cricket, metroPCS, T-mobile, USCellular, Verizon)

Monetization through targeted display & local CPC

advertising

$500k in 2009 with run rate of $100k in Jan 2010, est

2010 revenue > $2mm

Marketing (mobile/fixed web SEO, SEM)

key strengths

buzzd partners

content

operators

strategic

team

Kevin Bradshaw / CEO 15 yrs digital/mobile content

experience including i-play (Digital Bridges), PlayPhone, LimeWire

Raised > $100MM VC

Nihal Mehta / President, Chairman 12 yrs, 3 startups in mobile

Founder/CEO ipsh! (2001) sold to Omnicom Group (NYSE: OMC)

Deepen Shah / CTO Founder eztxtmsg (2002) sold to

ipsh!

Architect of revolutionary real-time client/server platform

Board Directors : Nihal, Kevin

Fern Mandelbaum (Monitor Ventures)

Jean-David Begin (BlackBerry Partners Fund)

Board Observers: Patrick Eggen (Qualcomm

Ventures)

Ian Sigalow (Greycroft Partners)

143.9

193.0

138.8125.4

269.7

236.4

193.8

269.7

500.0

36.7

126.2

21.931.1

45.0

110.3

56.2

77.3

144.1

$48.7$62.6

$46.2 $39.8 $35.9$24.2

$16.3

$60.9

$100.0

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May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10

Uniques Downloads Revenues

buzzd metrics 500k+ total installs, 500k+ UU/month in Jan 2010

recent v2.0 product launches (dec 09)

“The app‟s „buzzdmeter‟ gives you a real-time measure of activity at popular bars,

restaurants and nightclubs in your city, users can see the places with the most real-time

activity (the buzz) in their city…”

Buzzd Brings Its Social City Guide To Android (12/23/09)

“With buzzd, you can track what other users are saying about a particular place on

Twitter to get a feel for the hottest places in your area on any given night.”

Twitter's Mixer Labs Buy Puts LBS in the Spotlight (12/24/09)

Android This Week: Google’s Phone Gets Buzz (12/26/09)

“…lots of people welcomed the Android version of Buzzd, the social city and nightlife

mobile app. It culls data from Twitter and shows graphical views of which locations in

a given area are being talked about.”

product roadmap 2010-2012

2010 Q1 Complete buzzd 2.x

2010 Q2 Prototype buzzd 3.x (application network/framework)

2010 H2 Begin release of components of buzzd 3.x,

2011 Prototype new applications, begin rollout (+3 apps in 2011)

2012 Complete rollout of new applications (+4 Apps in 2012)