DJ Mixer iPhone App

Aviv Eyal, Founder, Musicsoft Artshttp://djmixer.fmae@djmixer.fm

Musicsoft Arts• Founded 9/09• NYC based• Self funded• Very low overhead• Focus is mobile music software and services• DJ Mixer is our first App• Other Apps are in development

DJ Mixer - The Problem

• What is DJing?

Selecting and playing great music to people in a social setting. Cool?

• Why is DJing limited to a selected few?

DJing = complicated, expensive, hard

The Vision• Make DJing affordable, easier, casual and fun• Let music fans DJ with their mobile phones and MP3

players. There are millions out there• Let music fan become more creative with their music

and play their music in a social settings• Create a mobile platform for distributing dance music

tracks in a new mixable format• Make an easy to use App that packs 3 turntables, a

multi-channel mixer and a record crate

Target Market

• Active music fans with an iPhone or iPod Touch

• 25M iPhones and iPod Touches sold in 2009

• 15M-30M iPhones 2010 sales estimate

Millions of potential customers worldwide who already start getting into the habit of buying mobile music Apps

DJ Mixer Demo

Simple mode - Playing music for friends

Advanced mode - Interactive mixing at a party

Business Model

• Paid mobile Apps + a companion Web App

• $9.99 entry price point down from $900-$3,000

• Marketing - free Lite Mixer Apps and free music

• Sell music in a new mixable format

• Sell optional advanced Apps features

The first 3 weeks

• 130,000 Lite Apps installed

• DJ Mixer Lite #14 most popular free music App in the App Store

• 180,000 free promo tracks downloaded

• DJ Mixer Pro is the top selling music App in the $9.99 price point

• More than 100 Pro Apps sold every day

Technology• Cutting-edge audio processing server

Musical structure analysis. BPM detection. Beats, measures and loudness detection and visualization. File formats conversion. Audio Normalization.

• High-performance iPhone audio mixing engineReal-time time-stretching and pitch shifting.Multi-channel audio mixer. Auto-mixing tech.Mix effects engine, beat-synced loops and seeks.

Real-time touch-enabled visual mixing.Effects engine and better EQ - in development.

Announcing Music Clips

• Watch a video channel that plays music videos of songs in your iPod library

• Personal MTV for the 21st century• Fun, simple and easy-to-use App for

millions of music fans worldwide• Music videos search engine under the

hood• Launching today in the App Store for

$.99 – http://musicclipsapp.tv

Thank You

DJ Mixer App - http://djmixer.fm

Music Clips App - http://musicclipsapp.tv

Aviv Eyal, ae@djmixer.fm