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Lars Nilsen, CEO BWG Homes ASA Presentation at SEB Enskilda, Copenhagen 9 January 2008 The leading Nordic residential developer
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Page 1: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

Lars Nilsen, CEOBWG Homes ASA

Presentation at SEB Enskilda, Copenhagen 9 January 2008The leading Nordic residential developer

Page 2: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

Agenda

Company overview

Financials

Norwegian operation

Swedish operation

The market situation

Key drivers and trends

Focus 2008 - 2009

PAGE 2 BWG HOMES PRESENTATION

Page 3: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 3 BWG HOMES PRESENTATION

BWG Homes – a Nordic player

The business:• Affordable quality housing in least cyclical markets• Broad diversity in project portfolio• Residential projects in the outskirts of urban areas• Continously streamlining of the construction processes• Long-term profitability at moderate risks

Operations in Norway and Sweden

Builds approx. 2,300 houses yearly

1,360 employees including 885 carpenters and production workers

Page 4: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 4 BWG HOMES PRESENTATION

BWG Homes: Organisational structure

Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

Block Watne AS Block Watne AS BWG Homes ABBWG Homes AB

BWG Homes ASABWG Homes ASA

Hetlandhus ASHetlandhus AS

Page 5: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 5 BWG HOMES PRESENTATION

Financials per 30.09 2007

NOK million 30.09.07 30.09.06 Y/Y 2006Operating revenue – Group 2 342 2 156 8.6%

10.3%7.0%

3.7%15.2%

-12.3%

Segment Norway 1 194 1 0823 0591 5281 529

399249157

13.0%16.3%

Segment Sweden 1 148 1 073

EBIT – Group 281 271Segment Norway 181 158Segment Sweden 99 113

EBIT margin – Group 12.2% 12.5%Segment Norway 15.2% 14.5%

10.3%Segment Sweden 8.7% 10.6%

Pro forma figures as if the Prevesta AB transaction was completed per 1 January 2006

Page 6: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 6 BWG HOMES PRESENTATION

Financials Q3 2007:Revenues: + 1.0 % EBIT: + 12.1 %

0

100

200

300

400

500

600

700

800

900

1000

1Q 2Q 3Q 4Q

2006 2007

Revenue Q3-2007: NOK 701 million. Revenue pro forma Q3-2006: NOK 693 million.

0

20

40

60

80

100

120

140

Q106 Q206 Q306 Q406 Q107 Q207 Q3070 %2 %4 %6 %8 %10 %12 %14 %16 %18 %20 %

EBIT EBIT margin

EBIT Q3-2007: NOK 82 million, 11.7% margin. EBIT pro forma Q3-2006: NOK 73 million, 10.6% margin.

Page 7: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

The Norwegian operation

Page 8: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 8 BWG HOMES PRESENTATION

The Norwegian operation:Block Watne in brief

Residential project development at affordableprices in the outskirts of larger cities and pressure areas

The strongest brand in the Norwegian market

No downtown construction or vacation homes

Construction at the building site using proven and cost-effective methods

Builds approx. 1,100 houses yearly, and has built in excess of 85,000 houses

Single home portfolio of 45 house models

717 employees; including 480 carpenters

Page 9: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 9 BWG HOMES PRESENTATION

The Norwegian operation:Residential projects represent 86 % of revenues

86 %

6 %8 %

Residential projects

Customers withown landProfessionalcustomers

Share of revenues 2007

Marketing and sales Marketing and sales

Acquisitionof land

Acquisitionof land

Project development

Project development ConstructionConstructionProject

ideaProject

idea DeliveryDelivery

Project planningProject planning

24 %

13 %

63 %

Under development

In acquisition

Ready for sale

Land bank capacity 12,000 units

Page 10: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 10 BWG HOMES PRESENTATION

Interior 2Interior 2Interior 1Interior 1Exterior and roofingExterior and roofing

The Norwegian operation:Highly standardised four phased building process

Specialised two-man carpenter teams in each phase

Only wood-based production executed by own production staff

Employed carpenters and production staff

Piece-rate performance based compensation of carpenters

All infrastructure and concrete contracted project by project

FramingFraming

Page 11: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 11 BWG HOMES PRESENTATION

Low end/Special need

Affordable quality

housing

Highend

Private individuals buying the house/ apartment as their primary home

Outskirts of the larger cities in

south of Norway –the most

populated areas

The Norwegian operation:Focus on volume markets

Page 12: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 12 BWG HOMES PRESENTATION

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

2001

2001

2002

2002

2003

2003

2004

2004

2005

2005

2006

2006

2007

E

2007

E

2008

E

2008

E

2009

E

2009

E

BW areasApartmentsMulti unit housesDetatched houses

Housing starts in Norway 2001 – 2009E

Block Watne key market segments

“BW areasr”: Norge excl. Oslo, Drammen, Tønsberg, Kristiansand, Stavanger, Bergen, Trondheim and Nord-Norge. Source: Prognosesenteret

City centre apartments

Block Watne market position:Stable market combined with large volumes

Page 13: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 13 BWG HOMES PRESENTATION

The ten largest players in Norway in 2006

Rank Company Market share Ownership1 Mesterhus 6.2 % Chain

Chain

Chain

Chain

Chain

BWG Homes ASA

Selvaag Gruppen

Skanska AB

10 Systemhus Norge 1.9 % Chain

Total 10 largest 34.6 %

2 Nordbohus 5.0 %

3 Blink 3.4 %

4 Byggmann Gruppen 3.3 %

5 Norgeshus 3.3 %

6 Block Watne 3.2 %

7 Selvaagbygg 2.9 %

8 Skanska Bolig 2.8 %

% of a total of 33,000 started homes in 2006. Source: Prognosesenteret

Page 14: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

The Swedish operation

Page 15: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 15 BWG HOMES PRESENTATION

The Swedish operation:BWG Homes AB in brief

Developing and production of prefabricated single and multi family homes

Two strong brands – Myresjöhus and SmålandsVillan

No downtown construction or vacation homes

Modern production facilities in Myresjö, Vrigstadand Sundsvall producing volume panels and box units

Builds approx. 1,200 houses yearly, and has built in excess of 80,000 houses

Single home portfolio of 50 Myresjöhus house models and 7 SmålandsVillan house models

643 employees, incl. 405 production workers

Page 16: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 16 BWG HOMES PRESENTATION

Size m2:

House models:

101-239

50

82-120 (up to 200 incl. loft)

7

Target customer: Middle-income families

Couples age 30-45

Often second-time buyers

Concept: Panel-based production, allowing a high degree of customisation

SEK 1.8 mill (excl. land and VAT)Average price:

Moderate-income families

Couples age 25-40

First-time buyers

Standardized box-unit production with a limited degree of customisation, but very competitive prices

SEK 1.0 mill (excl. land and VAT)

Myresjöhus and SmålandsVillan:Complementary brands

Page 17: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 17 BWG HOMES PRESENTATION

The Swedish operation:Focus on the outskirts of the larger cities

80 % of Myresjöhus customers with own land choose turn key contracts

SmålandsVillan: 98 % to customers with own land

Low end/Special need

Myresjöhus“freedom of choice”

Highend

SmålandsVillan“standardization”

45 %

15 %

40 %

Residential projects

Customers withown landProfessionalcustomers

Myresjöhus projects:

All infrastructure, concrete and finish contracted project by project

Page 18: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 18 BWG HOMES PRESENTATION

Housing starts in Sweden 1992 – 2010

Source: Prognosesenteret

5 000

10 000

15 000

20 000

25 000

30 000

35 000

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Detatched housesMulti unit housesTotal

Page 19: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 19 BWG HOMES PRESENTATION

The Swedish residential house building market:Housing starts 1960 - 2005

Source: SCB

010 00020 00030 00040 00050 00060 00070 00080 00090 000

100 000110 000

1960 1965 1970 1975 1980 1985 1990 1995 2000 2005Detatched houses Multi unit houses Total

Page 20: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 20 BWG HOMES PRESENTATION

A leading position in the Swedish single family homes’ market segment

Source: Byggfakta 2007-11. Market shares based on number of building permit applications. Excluding the large construction companies that focus on apartment buildings

Market share

Other35.6%

Custom stick22.1%

Älvsbyhus8.7%

Myresjöhus + SmålandsVillan11.7%

Trivselhus7.0%

Fiskarheden5.0%

Eksjöhus3.1%

Hjältevadshus3.1%

LB-Hus3.7%

Page 21: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

The market situation and key drivers

Page 22: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 22 BWG HOMES PRESENTATION

The current market situation

Recent interest hikes in Norway and Sweden have had a larger impacton the households’ investment behaviour than normally expected, due to volatile markets as a result of US subprime and internationalfinancial issues

Potential buyers prefer to sell their current home before buying a newone

Increased number of used and new homes for sale

Short term pressure on prices on used homes is expected

Pressure on prices on apartments in high pressure/down town areas is expected due to inflated production costs and oversupply

This situation will exist until the market situation is normalized throughabsorption at market prices

Page 23: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 23 BWG HOMES PRESENTATION

The market situation – positive factors

A build-up of consumer reserve will eventually enter the market as buyers

A decrease of new apartment projects primarily located in down town areas in Norway and Sweden, is expected

Norway: Building costs demand very high sales prices and result in a decreased customer base.Sweden: Governmental support incentives for apartment building arediscontinued.

Decreased pressure on price on materials and sub-contractors ?

Further interest level increases are not expected in neither Norway nor Sweden. Interest rates going forward at reasonable levels

Employment rate expected stable in 2008 and 2009

Expectations for a stable and stronger market within the ”affordable” segment due to positive macro figures

Page 24: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 24 BWG HOMES PRESENTATION

Norway and Sweden:Macro factors and key drivers

Macroeconomy

Macroeconomy

GDP 2008E: 3.6 (N), 3.8 (S) 2009E: 2.4 (N), 3.1 (S)

Inflation 2008E: 3.25 (N), 2.5 (S) 2009E: 2.25 (N), 2.8 (S)

Labourimmigration

Labourimmigration

Net immigration Norway:2006: 24,000, 2007E: 37,150Net immigation Sweden:2006: 51,000, 2007E: 55,000

ReplacementsReplacementsApprox. units/year:15 000 (N)20 000 (S)Increasing need

EmploymentEmploymentUnemployment rate:2008E: 2.6 (N), 3.9 (S) 2009E: 2.6 (N), 3.6 (S)

Interestrates

Interestrates

2008E: 5.25 (N), 4.75 (S) 2009E: 5.25 (N), 4.75 (S)

“Boy meetsgirl”

“Boy meetsgirl”

The “need factor”Stabilizing towards

economy

Sources: Statistics Norway, Statistics Sweden, Konjunkturinstitutet, Prognosesenteret

Page 25: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 25 BWG HOMES PRESENTATION

0

5000

10000

15000

20000

25000

30000

35000

40000

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

E2007

E2008

E2009

NorwaySweden

• Level of construction in Sweden still low in a historical context and relative to neighbouring countries

• Homes built per 1 000 inhabitants 2007:

• Sweden: 4.2• Norway: 6.0

Source: Prognosesenteret – Norway, Sweden

Operations in two differing markets reduce the group’s cyclical exposure

Total housing starts in Norway and Sweden 1992 - 2009E

Page 26: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 26 BWG HOMES PRESENTATION

Monthly development in sales:Norway 2006, 2007 Sweden 2006, 2007

0

200

400

600

800

1000

1200

1400

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2000

1 2 3 4 5 6 7 8 9 10 11 12

2006 2007

0

200

400

600

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1000

1200

1400

1600

1800

2000

1 2 3 4 5 6 7 8 9 10 11 12

2006 2007

MNOK MNOK

Segment Norway – down 14.7 % per December 2007 Segment Sweden – up 23.9 % per December 2007

Page 27: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 27 BWG HOMES PRESENTATION

Positioning being the key:Diversified projects in the outskirts of city centres

Macro-economic factors arepositive

Focus on the ”affordable homes” segment as it tends to be less affected by market fluctuations

Average sales price per m² in Block Watne residential projects: NOK 20,000

Average cost price per m² in downtown apartment construction: NOK 30,000 – 40,000 Low end/Special need

Myresjöhus

Highend

SmålandsVillanHetlandhus

Block Watne

Affordable homes,attractive living

Standardization,value for money

Page 28: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 28 BWG HOMES PRESENTATION

Focus 2008 and 2009

Utilization of production efficiency and capacity • Further standardization of SmålandsVillan• Introduce highly production efficient models within

Myresjöhus• Introduce Hetlandhus in Norway based on

SmålandsVillan in the first half of 2008.Highly standardized product in the “value for money” segment

• Utilize synergies in 2008 and 2009

Increase residential project development• Myresjöhus, from 45% to 70%, within 2010• SmålandsVillan, from 0% to 20%, within 2009

Solid order backlog. BWG Homes can sustain fluctuations in sales

Sales activities intensified

Controlled growth and strong margins are expected

Page 29: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 29 BWG HOMES PRESENTATION

Thank you for your attention!

Page 30: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

Appendix

Page 31: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 31 BWG HOMES PRESENTATION

Listed at Oslo Børs March 2006:Shareholder Information

CEO Lars Nilsen has 36% holding through his companies

10 LARGEST SHAREHOLDERS PER 07.01.2008 % TOTAL

Lani Industrier AS 30.62%Lani Development AS 5.22%Pareto Aksje Norge 5.06%Bank of New York, Brussels Br, S/A Alpine 3.53%Vital Forsikring ASA 3.17%Industri Kapital 2004, II 2.53%

Bank of New York, Brussels Br, S/A Equity 2.20%

Industri Kapital 2004, I 2.09%

Industri Kapital 2004, III 2.31%

Pareto Aktiv 2.16%

Page 32: BWG Homes ASA - Cisionmb.cision.com/Main/5033/9326585/60532.pdf · PAGE 4 BWG HOMES PRESENTATION BWG Homes: Organisational structure Myresjöhus Myresjöhus SmålandsVillanSmålandsVillan

PAGE 32 BWG HOMES PRESENTATION

Sales to end customersSales to end customers

Value chain:Comparison of the three brands

Own sales forceProject partnersAgents29 sales offices/ agents

Own sales force22 regional offices

Agents32 sales offices/ agents

( )

( )

On-site constructionOn-site constructionPrefabricationPrefabricationAcquisition of

landAcquisition of land

Land developmentLand development


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