Date post: | 16-Aug-2015 |
Category: |
Education |
Upload: | jazman-barizi |
View: | 96 times |
Download: | 3 times |
Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
Physical
Social
Web
SearchContent
Content: central piece marketing strategy - the brand messageWeb: core primary channel of digital - everything digital starts hereSocial & Search: secondary channel of digital - supports brand reachPhysical: core primary distribution channel to shape deep brand connection
Basics of
DIGITALMARKETING
AIESEC Brand
AIESEC has the unique power of a huge physical presence, it presents an opportunity to merge the digital to physical brand & marketing
Marketing today as we know it is becoming digital by default.
Digital marketing will cease to exist in the future as it
becomes marketing itself.
1. Grab a piece of paper.
2. Draw your social media accounts
3. Put your digital contents there.
4. Analysis time!
What is it about AIESEC that keeps you around?
When did you first became aware of AIESEC?
What convinced you to join AIESEC?
What is it about AIESEC that keeps you around?
When did you first became aware of AIESEC?
What convinced you to join AIESEC?
Awareness
What is it about AIESEC that keeps you around?
When did you first became aware of AIESEC?
What convinced you to join AIESEC?
Awareness
Consideration
What is it about AIESEC that keeps you around?
When did you first became aware of AIESEC?
What convinced you to join AIESEC?
Awareness
Consideration
Value Delivery
Decent link clicks but the title wasn’t as impactful as it could be - living
diversity for world peace is too vague
Link clicks are super high because the “title” signals something of
importance — like the association with the UN brand - 1423 clicks.
Articles have lower engagement but higher reach
Text-graphics are great for social sharing as they convey a short
and concise message - it is friendly in a timeline scrolling
world
REVISE YOUR DIGITAL MARKETING MINDMAP. Take into consideration about the opportunities available of AIESEC in Indonesia
1. Access Entity Account, and create a post in our national website. After that, share it to your local channel. Guideline will be sent to your mail after this class.
2. Analyze what is missing from your entity’s digital marketing activity in 1415 term
Screenshot your proof and send it to:[email protected]