SQUAREBy: JONATHAN DALY

Background

Jack Dorsey, FounderWell-known innovatorCreator of TwitterWanted to simplify mobile transactionshttp://online.wsj.com/article

What is it?

Card reader (plugged into headphone jack of smartphone or tablet)Used to make transactions/payments

Square Register appUsed to store, analyze, and manage

business data such as inventory, sales, and track busiest hours

Square Reader

www.squareup.com

Pros

Makes mobile transactions easy & efficient

Next-day deposits Quicker checkouts Smaller “cash register” Potentially sales

Cons

2.75% per swipe or $275 per month Fraud Not all businesses can use it (i.e.

barcodes).

Main Fee Comparison

Fee Description Standard Monthly

Any card swiped 2.75% 0%

Keyed-in card # payments

3.5% + 15¢ 3.5% + 15¢

Activation $0 $0

Annual Fee $0 $0

Monthly Fee $0 $275

Testimonials

http://vimeo.com/squareinc/lawyerkeithnguyen

http://vimeo.com/squareinc/boccalone

References Guynn, Jessica. "Square taps into the mobile payment business - Los

Angeles Times." Featured Articles From The Los Angeles Times. N.p., n.d. Web. 14 Apr. 2013. <http://articles.latimes.com/2013/feb/01/business/la-fi-square-dorsey-20130201>.

Ravindranath, Mohana. "Using analytics to make holiday sales more effective - On Small Business - The Washington Post." Washington Post: Breaking News, World, US, DC News & Analysis. N.p., n.d. Web. 14 Apr. 2013. <http://www.washingtonpost.com/blogs/on-small-business/post/using-analytics-to-make-holiday-sales-more-effective/2012/11/21/20df1450-3401-11e2-bb9b-288a310849ee_blog.html>.

Stevenson, Seth. "Simplicity and Order for All | Innovator of the Year 2012 Technology - WSJ.com." The Wall Street Journal - Breaking News, Business, Financial and Economic News, World News & Video - Wall Street Journal - Wsj.com. N.p., n.d. Web. 14 Apr. 2013. <http://online.wsj.com/article/SB10001424052970204425904578072640691246804.html>.

<https://squareup.com>