By: Phil Ivacic

• Demographics- male or female, middle-class and age range from 20 to 35

• Psychographic- college students and people with business careers

• Geographic- United States • Product Benefits- portable, light weight , can

read books, take notes, etc.

• Name- ipad; looks like a pad • 0.5 inch thick, 1.5lbs, 9.7 inches wide and

multi touch

• Purpose- Surf the web faster, watch movies in High Def. and read books. It does everything an iphone does, but it is bigger

• Facts- 10 hour battery life, weight is 1.5lbs, Apple A4 processor, speaker and microphones, Bluetooth 2.1 and compass just to name a few

• Image Being Projected – New technology that is better than any other laptop out there

• 16GB- $499.00• 32GB-$599.00• 64GB-$699.00 Competitors 1.Archos 5 Internet Tablet-$299-$4992.HP slate- under $10003.Panasonic Toughbook H1 Field- $3,379

• Dealers- Apple Stores, Wal-Mart, Target and Amazon just to name a few

• Placement- Next to the computers and maybe infront of the store in order to promote it

• Store location- Urban areas and large cities

• On a billboard in an large city• Lots of people will see it

• Buy an ipad get an ipod for free

• Located at any Apple retailers• Hopefully to get more people to buy an ipad