by...any subtitle? Conchay Toro UK Concha y Toro UK Management Department.

by

...any subtitle?

Conchay Toro UK

Concha y Toro UK Management Department

PresentationConcha y Toro UK Report 2009

Header Logotype placeholder (9.4x4.3 cm)

1.CyT Group

2.Concha y Toro UK

3.Viña Conchay Toro

4.Viña Palo Alto

5.Viña Maycas del Limarí

6.Viña Maipo

7.Viña Cono Sur

8.Viña Trivento

9.On-trade

General Index

Full wide image placeholder (25.4x4.5 cm)



CyT Group

Concha y Toro UK

Viña Conchay Toro

Viña Palo Alto

Viña Maycas del Limarí

Viña Maipo

Viña Cono Sur

Viña Trivento

On-trade

Next chapter


Presentation

chapter

Concha y Toro UK Report 2009

(Content Logo – 2x5.2 cm)

Introduction

CyT Group

1



Bottle placeholder: to insert a bottle shot (10.6 x 3.5 cm) here, delete the image placeholder on top.

Conchay Toro at a Glance

Viña Concha y Toro is the leading wine producer

and exporter in Latin America and one of the ten

largest wine companies in the world.

Concha y Toro has shown sustained growth in

the principle markets, demonstrating undisputed

leadership and a high brand recognition

and preference.

The subsidiaries Viña Cono Sur, Viña Maipo and

Viña Palo Alto contributed significantly to growth

for the year.

Holding company

1.1

Presentation

CyT winery structure

1.2


Presentation


Key points

Export Markets

No 1 to USA, UK, Canada,

Denmark, Japan & Belgium.

UK Exports - Chile

No 1 Exporterwith UK market share c. 55% volume, 46% value MAT.

(January 2009)

UK Exports - Argentina

No 2 World Exporter

Current UK volume share 8.9%. (July 2008)

Total Exports Chile

Market sharec. 39% volumec. 36% value

MAT(January 2009)

1.3


Presentation


Key points

Volume Sales 9 litres

24.1 million cases, Chile.2.6 million

cases, Argentina

(2008)

Company Investment

$330 millionover last 10 years in land

and vineyards.

Company Turnover $

2008 c. $506 million

World Coverage

Represented in

125 countries

1.3


Presentation


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Concha y Toro owns almost 9,000 hectares

in over 50 vineyards throughout Chile and

Argentina.

Climate and geography create a wide spectrum

of terroirs and growing conditions.

Each vineyard is “mapped” –cultivated row by

row to get the best possible quality– and each

“mapped” section is vinified separately.

Vinification and cellar capacity over 224

million litres.

Vineyards location

1.4




CyT Group

Conchay Toro UK

Viña Conchay Toro

Viña Palo Alto

Viña Maycas del Limarí

Viña Maipo

Viña Cono Sur

Viña Trivento

On-trade

Next chapter


Presentation

chapter


Concha y Toro UK

2



Organisational structure

2.1

Total UK offi ce: 33



Brand structure

2.2

Presentation

So

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Annual volume growth (9Litre)

Annual volume growth(%)

Charts & figures

2.3

2003 2004 2005 2006 2007 2008

734,848

1,195,538

1,544,023

2,409,412

4,136,9854,394,302

2003 2004 2005 2006 2007 2008

38.7%

62.7%

29.1%

56.1%

71.7%

6.2%

Presentation


FOB net turnover

£43,132,731+18.3%

Charts & figures

2.3

Retail value

£169,865,000+41.6%


Presentation

So

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C N

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en

Sca

ntr

ak D

ata

MA

T t

o 1

3.0

6.0

9.

Total off-trade volume (9Litre)

Total off-trade value(£000)

Charts & figures

2.3

Chilcaya

Misiones

Luis F Edwards

Palo Alto

Lindemans

Chileno

35 South

Errazuriz

Cono Sur

Porta

Stowells

Maipo

Casillero

Isla Negra

Concha y Toro

8,556

55,092

69,984

79,343

130,960

165,702

209,135

152,747

174,242

272,755

311,108

596,343

610,134

1,422,046

1,102,366

Volume (9Lit...Chilcaya

Luis F Edwards

Lindemans

35 South

Cono Sur

Stowells

Casillero

Concha y Toro

£437

£2,577

£3,247

£4,401

£6,929

£8,095

£10,396

£10,565

£10,792

£13,564

£15,536

£29,001

£38,836

£62,977

£63,259

Value (£000)

Presentation


Casillero -7.2% in volume

CyT Group grows +16.2%

Charts & figures

2.3

Casillero +0.5% in value

CyT Group grows +26.9%


Presentation

So

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Chile red wine split by price range(75cl Only)

Charts & figures

2.3

Morrisons Asda Sainsbury's Tesco Waitrose0

10

20

30

4

212

2 2

3

6

1 2

2

5

4

1

3

3

2

5

43

2

1

2

44

7

3

1

2

5

2

1 2 3

1

13

2 3 21

1

3

1

1

£10- £13£9.00-£9.99£8.00-£8.99£7.00-£7.99£6.50-£6.99£6.00-£6.49£5.50-£5.99£5.00-£5.49£4.50-£4.99£4.00-£4.49£3.50-£3.99£3.00-£3.49£2.50-£2.99

21

28

20

23 23

Presentation

So

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he

co

mp

an

y. S

ale

s u

p t

o d

ate

30

th J

un

e 2

00

9.

Total Concha y Toro UK cumulative volumes

Charts & figures

2.3

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007

187334 359536 673693 999474 1387663

1801793

2250515

2850635

3184496

3542707

3970895

4136985

2008

225265 464990 868206 1169752

1503231

1911769

2326798

2738636

3147624

3608985

3954363

4394302

BP 2009

286322 630968 1112693

1425211

1859446

2219774

2669028

3030184

3437236

3993676

4358735

4711987

2009

293636 690002 1052438

1610004

1985977

2623775

3028352

NaN NaN NaN NaN NaN

250,000

750,000

1,250,000

1,750,000

2,250,000

2,750,000

3,250,000

3,750,000

4,250,000

4,750,000

Presentation


Accumulative Jan - Jul

2009 v 2008 = +30.2

Charts & figures

2.3

Total Annual Volumes

2009 = 64.3% of BP 2009


Presentation

So

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e:


Header Logotype placeholder (9.4x4.3 cm)N

iels

en

, 2

1.0

7.0

9.

Off-trade wines by country (1,000 cs)

Aus-tralia

U.S.A France Italy S.A-frica

Chile Spain Germ. N.Z Ar-gent.

Por-tugal

Hun-gary

Bul-garia

MAT 14.06.08

21214 15416 14958 12011 8472 7476 6644 4378 1990 1369 842 548 288

MAT 13.06.09

20493 15328 13094 12717 11188 7997 6669 3694 2393 1311 916 775 279

2,500

7,500

12,500

17,500

22,500

Charts & figures

2.3

Presentation

So

urc

e:


Header Logotype placeholder (9.4x4.3 cm)N

iels

en

, 2

1.0

7.0

9.

Off-trade wines by country (1,000 cs)Period comparison: 14.06.08 vs 13.06.09

-20

-10

0

10

20

30

40

-3-1

-12

6

32

7

0

-16

20

-4

9

33

-3

MAT % Change: 14.06.08 ...

Charts & figures

2.3

Presentation

So

urc

e:


Header Logotype placeholder (9.4x4.3 cm)LM

G S

elf

Se

rve

, C

ust

om

er

Pro

filin

g &

Cro

ss S

ho

pp

ing

re

po

rts.

Casillero del Diablo red wines customers (75 cl)Last 26 weeks, September 2008

regular basket shoppers

Infrequent small trolley shoppers

Regular small trolley shoppers

Frequent basket shoppers

Frequent small trolley shoppers

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000

10,958

11,006

12,056

19,264

22,491

29,328

35,847

46,873

77,896

90,124

num. of custo...

Charts & figures

2.3



Any title here?Period: 23.03.08 to 21.09.08

Charts & figures

2.3

56,987

28,654

8,555

544 1,222

2,882920

41,17246,085

1,419

2,721

24,141

1,235

1,673

127,090

Shiraz

Pino Noir

Carmenere

Cabernet

Sauvignon

Presentation

So

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e:



Vineyard Expansion: Chile

1988 1990 1995 2005 2008

Number of vineyards

4 4 11 30 46

Hectares planted

579 635 2160 5734 7683

Valleys Maipo & Rapel Maipo & Rapel Casablanca,

Maipo, Rapel & Maule

Limarí, Casablanca,

Maipo, Cachapoal, Colchagua,

Curicó& Maule

Charts & figures

2.3

Presentation

So

urc

e:



Vinification&Cellar Capacity Expansion

1988 1990 1995 2005 2008

Total capacity (million liters)

43 49 53.4 231 314

Stainless steel (million liters)

2.3 4.3 6.7 86

Barrels (number)

350 2619 4000 34000

Charts & figures

2.3

Presentation

Header Logotype placeholder (9.4x4.3 cm)Landmark facings proposed(ambient 2m - 5 shelf)

2.4




CyT Group

Conchay Toro UK

Viña Conchay Toro

Viña Palo Alto

ViñaMaycas del Limarí

ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


Viña Concha y Toro

3


1.Casillero del Diablo

2.Frontera

3.Sunrise

Global brands

3.1



Casillero del Diablo

Frontera

Sunrise

Global brands

3.1.1


Presentation

Brand essence

Chilean Wine Legend: Over a century has

passed since Don Melchor created a legend.

When he discovered his finest Conchay Toro

wines were missing, he spread the word that the

devil lived in his cellar. From that day, the wine

has been known as Casillero del Diablo, the

devil's cellar.

Market position

No. 1 Premium Chilean wine brand.

Brand profile:Casillero del Diablo

3.1.1


Presentation

Range Reserva 25 cl: Sauvignon Blanc, Chardonnay,

Merlot, Carmenere, Cabernet Sauvignon.

Reserva 75 cl: 15 varietal wines

(6 reds, 8 whites, 1 rosé).

ReservaPrivada 75 cl: Sauvignon Blanc

& Cabernet Sauvignon Syrah.

Brut Reserva 75 cl: Sparkling Chardonnay.


3.1.1


Presentation

Consumer profile

Consumers with a higher involvement in wine.

They enjoy experimenting with different styles of

wine and will actively seek more information. They

read the back labels, websites and reviews from

wine and food journalists.

Awards

In 2008 alone, Casillero del Diablo received

more than 50 awards and accolades from major

international competitions. Including 5 gold

medals, 8 silver medals & 12 bronze medals.


3.1.1


Presentation

Marketing activity Consumer advertising: Sky/cable TV, outdoor and press.

Sponsorship: Summer Picnic concerts and Masters Tennis.

Consumer sampling: Picnic Concerts & indoor lifestyle events.

In store: “Press quotes” on shelf talkers and neck collar 3rd party promotions

with Weber barbecues and Journey Latin America.

Gifting: Using partnerships with Lindt chocolate and Carrs biscuits.


3.1.1



Product family

Brut ReservaSparkling

Chardonnay

ReservaPrivadaSauvignon Blanc

ReservaMerlot

Bottle placeholder (8.2 x 2.7 cm) Bottle placeholder (8.2 x 2.7 cm)


3.1.1



Frontera

Sunrise

Global brands

3.1.2


Presentation

Brand essence

Chile in a glass: Chile is a country of remarka-

ble features; the dessert to the north, ice-fields in

the south, Andes mountains to the west and the

Pacific Ocean to the west. Frontera wines are na-

med after these four natural frontiers that protect

our lush, sun-drenched vineyards. Bringing you

an authentic taste of Chile in a glass.

Market position

Entry-level New World wine brand.

Brand profile:Frontera

3.1.2


Presentation

Range 75 cl& 1.5 L Generics: Red, White & Rose.

75 cl& 1.5 L Dual varietals:

Sauvignon/Chardonnay, Sauvignon/Semillon

& Cabernet/Merlot.

75 cl& 1.5 L Varietals: Sauvignon Blanc,

Chardonnay, Merlot Rosé, Cabernet Blush,

Merlot, Cabernet Sauvignon.

75 cl: Late Harvest dessert wine.


3.1.2


Presentation

Consumer Profile

Consumers with a lower involvement in wine. They enjoy the fruity taste of New World

wines and actively seek value-for-money. They are generally not interested to seek

information about wines they enjoy.

Marketing Activity Consumer sampling events: e.g. Summer Picnic Concerts.

Third party promotions: e.g. Discovery foods &Lovefilm.


3.1.2



Product family

GenericRosé

Dual VarietalC. Sauvignon /

Merlot

VarietalChardonnay



3.1.2



Frontera

Sunrise

Global brands

3.1.3


Presentation

Brand Essence

Enjoy 300 days of sunshine: Chile is a country

full of remarkable features. The cooling Pacific

Ocean follows the coastline to the west whilst the

snow-capped Andes mountain range protects

Chile’s vineyards to the east. These natural

barriers, accompanied by more than 300 days of

sunshine each year, ensure our grapes are grown

in near-perfect conditions.

Market Position

Mid-priced New World wine brand.

Brand profile:Sunrise

3.1.3


Presentation

Range 75 cl: Sauvignon Blanc, Chardonnay, Merlot

Rosé, Carmenere, Merlot, Shiraz, Cabernet

Sauvignon.

3 L BIB: Chardonnay, Merlot Rosé, Merlot,

Shiraz.


3.1.3


Presentation

Consumer Profile

Consumers with a medium involvement in wine.

They have a number of favourite wines but will

experiment with new styles if they receive a

recommendation from a trusted source.


3.1.3


Presentation

Awards 2009: Gold medal at Berliner Wine Trophy (Cabernet Sauvignon).

2008: Gold medal at Carmenere al Mundo, Silver Medal at MundusVini

(Carmenere), Silver medal at MundusVini (Merlot).

Marketing Activity Supported with ‘press quote’ shelf talkers and in-store tastings (Waitrose)

& consumer sampling at indoor lifestyle events.


3.1.3



Product family

VarietalMerlot Rosé

VarietalChardonnay

VarietalCarmenere

VarietalSauvignon Blanc



3.1.3


1.Almaviva

2.Amelia

3.Carmin de Peumo

4.Don Melchor

5.Late Harvest

6.Marques de Casa Concha

7.Trio

8.Winemaker’s Lot

Specific origin wines

3.2



Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest

Marques de Casa Concha

Trio

Winemaker’s Lot


3.2.1



Product family

AlmavivaC. Sauvignon

Blend

Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm) Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm)

Brand profile:Almaviva

3.2.1


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.2



Product family

Limited ReleaseChardonnay 2007


Brand profile:Amelia

3.2.2


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.3



Product family

Carmín de PeumoCarmenere 2005


Brand profile:Carmín de Peumo

3.2.3


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.4



Product family

Don MelchorC. Sauvignon

2006


Brand profile:Don Melchor

3.2.4


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.5



Product family

Late HarvestSauvignon Blanc

2006


Brand profile:Late Harvest

3.2.5


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.6



Product family

VarietalChardonnay

VarietalCarmenere

VarietalSyrah


Brand profile:Marques de Casa Concha

3.2.6


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.7



Product family

Cabernet Sauvignon /

Shiraz / Cabernet Franc

RRP £7.99

Merlot / Carmenere /

Cabernet Sauvignon RRP £7.99

Chardonnay / Pinot Blanc / Pinot GrigioRRP £7.99

3 Sauvignon Blanc

RRP £7.99


Brand profile:Trio

3.2.7


Almaviva

Amelia

Carmin de Peumo

Don Melchor

Late Harvest


Trio

Winemaker’s Lot


3.2.8



Product family

Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm)Bottle placeholder (8.2 x 2.7 cm)

Brand profile:Winemaker’s Lot

3.2.8



CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


Viña Palo Alto

4


Palo Alto

Brands

4.1.1



Product family

ReservaShiraz Rosé

Reserva?

Reserva?


Brand profile:Palo Alto

4.1.1



CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter



5


Maycas del Limarí

Brands

5.1.1



Product family

QuebradaSecaChardonnay

ReservaSyrah

Reserva EspecialSauvignon Blanc


Brand profile:Maycas del Limarí

5.1.1



CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


ViñaMaipo

6


ViñaMaipo

Brands

6.1.1



Product family

SparklingBrut - Rosé

Bi-varietalC. Sauvignon /

Merlot

ReservaMerlot

Gran ReservaSauvignon Blanc

Gran DevociónCarmenere /

Syrah

Limited EditionSyrah 2006

Brand profile:ViñaMaipo

6.1.1



CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


ViñaCono Sur

7


1.Cono Sur

2. Isla Negra

Brands

7.1



Cono Sur

Isla Negra

Brands

7.1.1



Cono Sur

Isla Negra

Brands

7.1.2




CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


ViñaTrivento

8


1.Trivento

2.Otra Vida

Brands

8.1



Trivento

Otra Vida

Brands

8.1.1



Trivento

Otra Vida

Brands

8.1.2




CyT Group

Conchay Toro UK

ViñaConchay Toro

Viña Palo Alto


ViñaMaipo

ViñaCono Sur

ViñaTrivento

On-trade

Next chapter


Presentation

chapter


(Content Logo – 2x5.2 cm)

On-trade

9



1.CyT

2.Mountain Range

3.Explorer

4.Los Gansos

5.Maiden Flight

On-trade brands

9.1




CyT

Mountain Range

Explorer

Los Gansos

Maiden Flight

On-trade brands

9.1.1




(Content Logo – 2x5.2 cm)CyT

Mountain Range

Explorer

Los Gansos

Maiden Flight

On-trade brands

9.1.2


(Missing)



CyT

Mountain Range

Explorer

Los Gansos

Maiden Flight

On-trade brands

9.1.3





Mountain Range

Explorer

Los Gansos

Maiden Flight

On-trade brands

9.1.4


(Missing)




Mountain Range

Explorer

Los Gansos

Maiden Flight

On-trade brands

9.1.5


(Missing)

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Concha y Toro UK Management Department

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