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• Forrester predicted FB would achieve the same number of registered users as MySpace in Q4 of 2008, or early 2009
• Reached that figure Dec 08• Now the 4th most trafficked site in the world
FB demographics
* Over 55,000 regional, work-related, collegiate, and high school networks* More than half of Facebook users are outside of college* The fastest growing demographic is those 25 years old and older* Maintain 85 percent market share of 4-year U.S. universities
User Engagement
* More than 65 billion page views per month* More than half of active users return daily* People spend an average of 20 minutes on the site daily (comScore)
What You Can Do with Facebook
• Increase awareness and reach• Target distinct markets• Test market• Forge relationships
Applications
FB is the No. 1 photo sharing application on the Web (comScore)* Photo application draws more than twice as much traffic as the next three sites combined (comScore)* More than 14 million photos uploaded daily* More than 6 million active user groups on the site
International Use
* Canada has the most users outside of the United States, with more than 7 million active users* The U.K. is the third largest country with more than 7 million active users* Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Australia, Turkey, Sweden, Norway, South Africa, France, Hong Kong
How to Use Facebook
1. Put up a strong profile2. Reach out to others in your space3. Build your relationships through common
friends4. Create a page5. Start a group6. Use notes and photos7. Hold a Facebook Event
Crest
• P.& G. invited Facebook members in 20 college campus networks to become “fans”
• It attracted 14,000 fans• P&G PR Manager agreed that it was successful
but not making it a long term on going activity wasted the effort.
Vancouver Dine Around
• 2008 6604 members• 2009 Starts in Feb already 5500 members• Created an active community that is very
engaged• Got excellent insights into their demographic• Have an engaged audince to market to
Small Business - Photography
• Wedding photography• Portraits of graduating seniors• Targets families with upper income bracket• Uses the birthday feature to email gift cards
for a portrait• Reaches seniors directly
Lessons
• Know your audience - Facebook does not make sense for every business
• Be a member of the community – not an advertiser
• Use the tools to maximum advantage. Use the apps to best forward your goals and allow others to promote your work easily
• Engage – create a community around your page
Small Business Ideas
The business card applicationTestimonialsKeep frequent updates and notes on your FacebookSend bulletins and mass messages to friends to keep them up on the latest news from your businessAdd feeds of your blog and Flickr photo streams
Campaign for Target Back to School
“Our attitude had to be that we were taking advantage of an environment that already exists; we aren’t there so much to tell a story, but to put on a party, giving the students a platform for social interaction.”
Mauro Cavalletti, Creative Directory at AKQA.