11
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
Broadcast Satellite Media Tour &
Radio Media Tour, Digital Multimedia Press Release
(DMPR), Audio News Release (ANR)
6 weeks for planning, 4 for weeks for
pitching
SMT: $23,000 - $28,250 RMT: $6,950 - $9,450 ANR: $7,250 - $9,150
DMPR: $3,950
Digital Pandora, Spotify, Hulu,
Video Pre-Roll, Facebook / Twitter Ads, Outbrain, Behavioral Targeting /
Search Intent Retargeting, Mobile
Marketing, Search Engine Marketing
10-14 business days for creative asset development and
online launch
Digital / Social: $7,500 - $33,000+
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
TV PSAs, Radio PSAs (generates coverage
over a sustained period of time – typically 6
months – 12 months; media value can be used as in-kind contribution for financial reporting)
Planning/production at least 2-3 months prior to distribution
(*stations need about 4-6 weeks of lead
time for placing PSAs on the air)
Radio PSA Production: $10,000 - $15,000
TV PSA Production: - $45-,000 - $60,000+
TV PSA Distribution: $23,000 - $95,000
Radio PSA Distribution: $15,000-$76,500
Out - of Home Networks
(malls, airports, doctor's offices, transit,
billboards, movie theaters, in-flight, etc.
1-3 months prior to placements
OOH: $35,000-$100,000+
but customized based on target audiences, markets
and budgets
Digital Facebook / Twitter Ads, Mobile Marketing, Video
Pre-Roll, Pandora, Behavioral Targeting /
Search Intent / Retargeting, Outbrain,
Twitter Party, Upworthy, Search Engine Marketing
10-14 business days for creative asset development and
launch online
Digital & Social: $7,500 - $38,500+
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
Digital Facebook / Twitter Ads,
Mobile Marketing, Outbrain, Pandora / Spotify, Behavioral
Targeting / Search Intent / Retargeting, Search
Engine Marketing
10-14 business days for creative asset development and
launch
Digital & Social: $7,500 - $33,000
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
TV PSAs, Radio PSAs(generates coverage over a
sustained period of time – typically 6 months –
12 months; media value can be used as in-kind
contribution for financial reporting)
Planning/production at least 2-3 months prior to distribution
(*stations need about 4-6 weeks of lead time for placing
PSAs on the air)
Radio PSA Production: $10,000 - $15,000
TV PSA Production: -$45,000 - $60,000+
TV PSA Distribution:- $23,000 - $95,000
Radio PSA Distribution: $15,000-$76,500
Digital Facebook / Twitter Ads,
Outbrain, Mobile Marketing, Infographic Distribution, Pandora /
Spotify, Behavioral Targeting / Search
Intent / Retargeting, Upworthy
10-14 business days for creative asset development and
launch
Digital Marketing: -$7,500 - $38,500+
C360 RECOMMENDED SERVICES ESTIMATED LEAD TIME ESTIMATED BUDGET
RANGES
TV PSAs, Radio PSAs (PSAs & call-to-
action/website must be in Spanish)
Planning/production at least 2-3 months prior to
distribution (*stations need about 4-6 weeks of
lead time for placing PSAs on the air)
Spanish-language PSA Production: $40,000 -$60,000+
Spanish TV Distribution:
$20,000+ Spanish Radio Distribution:
$15,000+
Digital Targeted Website
Placements on popular Hispanic sites, Mobile Marketing Pandora en
Español, Hispanic Multimedia Press
Releases
10-14 business days for creative asset
development and launch
Digital Marketing: -$7,500 -$15,500
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
Video Production: -Patient documentaries or stories, animation, Mechanism of Action,
news style
Plan production 2-3 months in advance, but make sure to include adequate time for medical
review
Customized based on desired creative. Variables include # of
shoot days, edit hours, equipment, graphics,
Mechanism of Action, etc. $30,000-$100,000+
TV PSAs, Radio PSAs
Planning/Production at least 2-3 months prior to distribution
(*stations need about 4-6 weeks of lead time to place PSAs and get in
rotation)
Radio PSA Production: $10,000 - $15,000
TV PSA Production: -- $45,000 - $60,000+
TV PSA Distribution: -$23,000 - $95,000
Radio PSA Distribution: $15,000-$76,500
Digital Pandora, Hulu, Video Pre-Roll, Infographic
Distribution, Behavioral Targeting/Search Intent
Retargeting, Mobile Marketing
10-14 business days for creative asset development and
online launch
Digital / Social: ---- $12,450 - $30,000+
C360 RECOMMENDED SERVICES
ESTIMATED LEAD TIME
ESTIMATED BUDGET RANGES
Broadcast Satellite Media Tour &
Radio Media Tour, Digital Multimedia Press Release
(DMPR), Audio News Release (ANR)
6 weeks for planning, 4 weeks
for pitching
SMT: $23,000 - $28,250
RMT: $6,950 - $9,450 ANR: $7,250 - $9,150
DMPR: $3,950
**For all except FDA approvals**
FDA approvals can only be guaranteed online tactics unless pitching directly to stations
