ca ¦ smartSHOPThe innovative web-to-print solution for your online LFP store

www.ca-web-to-print.com

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innovative infinite

future-proof

practical

stylish

simple

Product configuration ca¦smartEDITOR

ca¦smartSHOP JoomlaCMS

Technologybasics

Color Alliancepartners

ca¦smartSHOP ............................................ 3ca¦smartEDITOR ................................... 4Product configuration ............................ 6Technology basics .................................. 8ca¦smartSHOP ....................................... 9Color Alliance partners .......................... 10Joomla CMS ........................................... 11

ca¦watchAPP for mobile devices ................ 12About us ..................................................... 13Our customers ............................................ 14

Index

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Its special features make CA‘s web-to-print software perfect for LFP service providers. You can manage your own online store with-out any programming knowledge thanks to the intuitive operating principle. Visitors to your store should enjoy their shopping experi-ence. To make sure that is the case, we have developed a user-friendly design tool: the ca¦smartEDITOR.

ca ¦ smartSHOP

Basically, you can offer every conceivable product. We distinguish between four product configurations: ca¦smartEDITOR, customizable template products, customizable upload products, configurable standard products

payment systems business administration different currencies article management CSV interfaces price calculation coupons and discounts affiliate marketing and much more

server in Germany optimized especially for ca¦smartSHOP software cluster technology for maximum pro- cessing power during PDF generation online quality control generated PDF is compatible with all commercially available RIP programs

extensive toolbox based on HTML5 upload your own images management of image archives, fotolia and patterndesigns database user-friendly operation print-ready PDF preview 3D product view photo quality index

It is the modular arrangement that sets it apart. This enables you to adapt the store to suit your own needs or complement it with other editors. This brochure gives you an overall view of the features and part-ners. Please feel free to call us on +49 (0) 5733 96310-10 if you have any questions.

Hoehne AG (hosting) Klarna (payment) PayPal (payment) Sofortüberweisung (payment) Fotolia (image database) Pattern Design (image database) Trusted Shop (certification)

content management system open source MySQL database basis for designing your ca¦smartSHOP unlimited design options design using prefabricated skins maintenance of all modules in the clearly organized backend

Color Alliance partners

Product configuration

ca ¦ smartSHOPTechnology basics

ca ¦ smartEDITOR

Joomla CMS

infinite

practical

stylish

Index

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ca¦smartEDITOR

can produce the print data precisely and in line with the technical specifications or want to as-sign that task to an agency. The editor makes the difference by allowing anyone to create print data quickly and easily.The ca¦smartSHOP is also an excellent tool for building customer loyalty – not least because all the documents of a customer are stored in their customer account.In the background, the editor’s technology always guarantees flawless print data. Image resolution is checked during each scaling op-eration. This gives you a clear advantage be-cause time-consuming reworking of imperfect print data is dispensed with.

The ca¦smartEDITOR is an innovative online graphic editor that enables your customers to design print products using a browser. This means that anyone can create individual print products like banners, wallpapers, and lamp-shades quickly and easily – without installing extra software! The user friendly interface with extensive toolbox makes it possible to create sophisticated layouts without any prior knowledge.The ca¦smartEDITOR helps you to stay rele-vant! An online store with the ca¦smartEDITOR enables you to distinguish yourself clearly from the competition. Almost everyone has a store today – however, it is assumed that customers

ca ¦ smartEDITOR innovative

Offer your customers an innovative store with individual design options!

The ca¦smartEDITOR makes the difference!

Wallpaper design using the ca¦smartEDITOR

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You can show or hide individual tools of the ex-tensive tool box as you wish.

Besides the option to upload their own im-ages, your customers can fall back on the connected databases of fotolia.de 123rf.com (pixel-based photos and images) or patternde-signs.com (vector-based pattern designs). You can also make an in-house image database (vector-based clips and photos) available. The convenient full text or keyword search feature always returns the right image for the applica-tion in question. This means that your custom-ers quickly receive the desired image and you quickly receive the print order!

Customers can select the desired product quickly and easily, configure the model and finish, and create the design in just three steps.Many options to

load images and vector graphics into the editor.

The menu navigation can be adjusted to suit your products and customers.

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ca¦smartEDITOR products

Of course, the ca¦smartEDITOR also enables your customers to make any design they wish to, using the 26 editing features in the process. Attribute selection (e.g. sizes, materials) can be integrated here, too.The ca¦smartEDITOR forms the core of the Color Alliance web-to-print software. Your customers can use the browser-based editor to design print data exactly as they wish. The extensive toolbox permits a wide variety of design steps. For example, insert text, change font, insert geometric shapes, customize col-ors and background color, as well as scale, ro-tate and align objects.

The ca¦smartSHOP eliminates any restric-tions. Basically, you can offer every conceiv-able product in your web store. Depending on the focus of your store and clientele, our web-to-print software helps you to implement the sales scenario that fits. Sell wallpaper that your customers can design online and inde-

Product configurationinfinite

pendently with image, text, and graphics or offer accessories like wallpaper paste in your store. You can also provide your customers with design templates, where they only need to adapt the text. Benefit from the infinite possibilities of the ca¦smartSOLUTION for your business.

Template products

The template products form the basis of the integrated corporate technology. This is where you provide customers with templates that can be edited online in the ca¦smartEDITOR. Here, only certain areas are released for design and modifiable. This makes it possible to ensure that all the corporate design specifications of a brand are preserved and only changed at de-sired positions, such as the text and image. For you as the operator of a print store, template technology means the prospect of added busi-ness. Creating a template is easy. You simply create the design in the ca¦smartEDITOR and then define modifiable and unmodifiable ele-ments.

 

Product configuration

Also benefit from the infinite product configuration options for your store.

Anything is possible!

You can design print templates conveniently in the browser-based ca¦smartEDITOR.Here, the sophisticated graphics soft-ware does not need any plug-ins. In addition, extra software does not need to be installed on the user‘s computer.

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Upload products

With the upload items product type, custom-ers can send you a finished print file (image, photo or layout) using the upload button. By combining them with attributes, these items are very versatile, too. For example, different formats, materials or processing options can be offered.

Standard products

So-called standard products are finished prod-ucts that cannot be customized. They are usu-ally accessories or prefabricated goods. Many variants are possible by selecting definable attributes. Attributes that can be selected in-clude quantity, color, and predefined formats.

With template products, part of the design is already specified. This means the print template is customized with image or text and ordered in no time at all.

Standard productsChoose the product attributes, order, done!

Upload productsThe user can upload a finished print file.

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Technologybasics

PDF generation for large format print data with high-resolution imagery and detailed vec-tor graphics places heavy demands on the pro-cessing power of the server. The cluster tech-nology we employ ensures reliable creation of your print data in record time. The thus gener-ated PDF documents are compatible with all commercially available RIP programs.

A high-performance server provided by our partner, Hoehne AG, guarantees that your own and your customer‘s data are always stored safely. Of course, as an Internet service provid-er Hoehne AG not only takes charge of renting the server, but also of registering your domain. In times of data theft and Internet espionage, rely on the all-inclusive carefree package with servers located in Germany.

future-proof

Benefit from our future-proof technology for a worry-free shopping experience

Since server and software are coordinated and interaction has been tested many times, configuration is entirely uncomplicated and your store can be installed and put online in no time at all.

Technology basics

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ca¦smartSHOP

The ca¦smartSHOP shopping module is an e-commerce software package equipped with comprehensive features.ca¦smartSHOP is written in PHP and used in typical PHP/MySQL environments. It is used in conjunction with the Joomla! CMS. It is already installed and preconfigured by us. ca¦smartSHOP is displayed as a component in the Joomla! backend. User-friendly icons guar-antee simple operation and intuitive configu-ration.ca¦smartSHOP has all the key features of an LFP web store, such as user account manage-ment, management of various currencies, pay-ment methods and shipping modes, as well as product reviews, coupon codes, and order history. You can rely on a proven system that is easy to use.

ca¦smartSHOPsimple

Learn how easy it is to sell your products online

with ca¦smartSHOP!

Use the clearly organized backend to manage your store.

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Patterns by patterndesigns.comNext to the ordinary pixel-based images, pat-terns offer many other design options. They are especially ideal for personalized wallpa-pers. When lined up seamlessly patterns fill surfaces of any size. All patterns are vector-based, meaning they are infinitely scalable.

Payment by payment providersThe pre-integrated interfaces enable you to of-fer your customers different payment modes. By working with PayPal, Sofortüberweisung and Klarna – Europe‘s leading providers of payment solutions for online trading – you and your customers will benefit alike.

To be able to offer you the best possible ser-vice and added features, Color Alliance co-operates with capable partners. You benefit from a powerful webshop with many added features and enjoy an appealing store without much added effort!

Color Alliance partnerspractical

Make yourself comfortable ...

How convenient that all the main

interfaces are already in place.

Color Alliancepartners

Hosting by Hoehne AGHosting refers to the accommodation of your online store. Our partner, Hoehne AG, provides you with a first-class server system, which is optimized especially for the ca¦smartSHOP software.Of course, as an Internet service provider Hoehne AG not only takes charge of renting the server, but also of registering your do-main. The ca¦smartSHOP software is already installed on your own rental server. Together with Hoehne AG, we thus ensure that configu-ration and performance are always sufficient.

Images by fotolia.de and 123rf.comYou want to provide high-resolution im-agery and graphics to your customers? ca¦smartSHOP includes a direct interface to the fotolia image database. Your customers can choose from more than 25 million images to design their final product. The cost of image licenses is settled with fotolia credits over the interface. You even have the opportunity to earn from the sale of image licenses when the license cost is charged on to final customers.

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The Joomla! CMS allows us to adapt the design of your web store quite uniquely and entirely in accordance with your wishes. There are no creative restrictions in Joomla!. This means that your store is as unique and stylish as you imagine it to be. It is not without reason that this open source CMS is widely used around the world to create web pages with dynamic content. Companies like IKEA, Heathrow Air-port, Pizza Hut and Holiday Inn all rely on Joomla!.

Joomla CMSstylish

The ca¦smartSHOP is based on the Joomla! CMS. Joomla! is a free, award-winning open source content management system. It is based on a MySQL database and makes it easy to develop, create and maintain the content in fully dynamic web pages. The advantages of Joomla! include user-friendly operation, extensibility with components, modules and plug-ins, and last but not least, its flexible design.

It is not only the functionality of a website that is crucial to success nowadays, but also and es-pecially the design.A good web design will help you to address your target audience at eye level and achieve your communication goals. Studies and tests have repeatedly shown that the design of a website heavily influences the process of ab-sorbing information on the web. This means that a good design will help you to sell!

Impress your clients with a stylish store that stands out!

JoomlaCMS

Augmented Reality

ca watchAPP ca ViewAR

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“Beam me up, Scotty!”... the virtual print preview will win the hearts of your customers.The ca¦watchAPP enables you to beam your printed products from the web store right into your customer‘s living room.

The ca¦watchAPP enables customers of your online store to picture a designed product di-rectly in their residential or business environ-ment using a tablet computer. To do this, they simply install the free app and import a QR code from the preview. And that is all it takes to assess the designed banner, canvas or print-able lampshade in their own environment.This means that shopping for print products on the Internet becomes enjoyable and enter-taining. Augmented reality makes it possible to better familiarize customers with selected products in an entirely new and personal form. Take advantage of this helpful innovation so that your customers enjoy a personalized and interactive shopping experience!The ca¦watchAPP will soon also be available for Android-based devices.

ca¦watchAPP for mobile devices

Scan this code with your iPad to download the ca¦watchAPP free.

Video: ca¦watchAPP

❶ Design in the ca¦smartEDITOR

❷ Scan generated code with an iPad

❸ Visualize the product in situ

ca watchAPP

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Augmented Reality

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About us

ca ¦ business

Based in Vlotho, East Westphalia, Germany, Color Alliance GmbH (CA) now focuses on de-veloping and marketing web-to-print software designed specifically for large format printing (LFP). It offers individual online print store solutions for printing companies of all sizes. Color Alliance has a user-friendly solution for print service providers in its range that en-ables quick and easy entry into an online busi-ness focusing on LFP and other products at an affordable price: the ca¦smartSHOP.

ca ¦ personable

The team at CA takes personal care of your or-der at eye level. Rather than talking to a call center, you communicate with real staff mem-bers. To be able to respond quickly to acute issues and always keep our software up-to-date, we believe that a direct connection with customers is very important. We support you from the inception of your e-business across design customization through to putting the store online. We attach great importance to comprehensive training for every customer, so that you are well prepared for the future and can take charge of maintaining your store in-dependently.The specialists in our team bring to the table practical experience in the areas of color man-agement, web design, digital large format printing, as well as offset printing. We employ this experience in a targeted manner so as to develop for you relevant stores with potential. For us web-to-print is not a time-limited topic of the hour, but our core business. Our prom-ise to you: we will not lose this focus.

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Many customers already use Color Alliance‘s ca¦smartSHOP. We are pleased to present a small selection of our users, all of whom have operated on the market successfully:

www.artofolioxxl.de www.anna-lampe.de www.bedruckte-tapete.de www.deindruckwerk.de www.digiprintfactory.ch www.digitaldruckshop.ch www.druck-salon.de www.heimscheisser.de www.posterlux.de www.poster-dealer.de www.primex-shop.de www.showtex.de

... and we‘ve saved the best for last! Our customers

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www.ca-web-to-print.com

Color Alliance GmbHValdorfer Straße 100D-32602 VlothoT +49 (0) 5733 96310-10F +49 (0) 5733 878762E info@color-alliance.com

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