Ca txt web_presentation

peopledelight

Imagine the Internet and more on SMS

txtWeb

Visit us at www.txtWeb.com

Agenda

2

Session 1 20 minutesSession 1 20 minutes

• Why txtWeb & txtWeb Vision

• How txtWeb works for an end user?

• App2Fame Challenge?

• Q&A

• txtWeb architecture overview

• Types of apps to build on txtWeb

• How to build and publish apps on txtWeb – High level overview

• Demo of building a txtWeb app

• Q&A

Session 2 20 minutesSession 2 20 minutes

3

Most of the connected people of the world have only a mobile phone without a data plan

Highly connected

5-10%

Area of focus

Not connected

40-55%

Connected40-50%

Short Message Service (SMS) is the most widely used service by the connected populationof the world, with 2.4B active users, or 74% of all mobile phone subscribers

Note: Rough approximations to explain the concept. Information is directionally correctSource: Internet & Mobile Association of India, 2009; Wikipedia

Global approximationsGlobal approximations

Broad-band users ~8M

Inter-net users ~45M

Internet+ mobile data plan users ~50M

Mobile phone users ~500M Total

population ~1,150M

India ExampleIndia Example

4

txtWeb VisionEnable anyone to consume contents and/or services even with a low-end mobile phone with no internet connectivity

through a single standardized global SMS platform

Users DeveloperstxtWeb

• Convenience– Convenient means

faster &/or requiring less conscious effort by user

• One-Stop Shop– Several services

accessed through a single number

• Standardization

• Provide Core Platform• Support

Providers• Acquire &

Support Users

• Innovate• Seamless

integration • Opportunity to

impact millions• Own what you

build

txtWeb’s vision is to address a large unsolved pain of consuming services on a mobile phone

txtWeb – How does it work?

• It is simple! – SMS “HELP” to 92433 42000• It is FREE• You will receive a welcome message from txtWeb with tips to

help you get startedOR

• You can SMS any of the sample keywords to try one of our already developed apps–@wikipedia SMS– to get the Wikipedia entry on SMS–@cricbuzz – to cricket live scores–@six – to play cricket trivia–@fb - to update facebook status–@weather – To get info on weather in your city

Try over 2000 apps on www.txtweb.com

5

http://www.txtweb.com/

6

What is App2Fame?

Build apps for 700 million mobile phone users who use txtWeb apps for free.

Check out http://app2fame.com for more details

http://app2fame.com/

What is App2Fame?

• App2Fame is a National Level Developer Challenge in it’s second year now.

• Developers are invited to build SMS based apps on the txtWeb platform and win exciting prizes.

• It is an open contest for anyone in India.

• You need to simply register on http://txtweb.com to get started.

• Build apps for 700 million mobile phone users who use txtWeb apps for free.

7

Check out http://app2fame.com for more details

http://app2fame.com/

• Success metric: Reaching a stage where the number of users, providers & the interactions between them increasesweek on week by 2% without action by us

High level structure of App2Fame• Geography: It’s an all India contest

• Who: An open contest for anyone to participate

• Award Categories:

− Best business solutions app- 3 prizes (1 lac, 50k and 30k respectively)

− Most Popular -3 prizes . (1 lac, 50k and 30k respectively)

− Open Sourced- Best Open Sourced app- . (1 lac for the best written app)

− The contest would end on September 8th 2012.

− Developers of apps that gets 1000 unique users between 9th September and 30th September wins a cash voucher worth 3000 INR for every app.

Questions

9

txtWeb platform – How it works

10

Phone Carrier SMS

txtWebPlatform

InternetHTTPSMS HTTP

Developer APP

High level architecture

txtWeb platform enables creation and consumption of interlinked information through SMS

txtWebPlatform

txtWeb platform – Example

11

Step1: SMS to 92433 42000Message: @word happyMobile number : 9991211212

Step 3: HTTP Request: GETURL:/dictionary? Message=happy & Mobile number: <hash>

Step 5: HTTP RESPONSE: 80<html> Happy is the same as joy </html>

Step 6: SMS to9991211212 Happy is the same as joy

DeveloperApp

Externally Hosted

Environment

Phone Carrier SMS InternetHTTPSMS HTT

P

Step 2: Accepts keyword and invokes the App URL

Step 4. AppSpecific logic

Platform advantages

• Simple, easy, open API• Platform is programming language agnostic (use what you

fancy – Java, PHP, Perl, Python)

• Platform provides SMS ⇌ HTTP transformation – Makes developer’s life simple for delivering web app over SMS – Developer focuses on building an HTTP based app– No coding work to “integrate” with txtWeb platform

• Rapid development – Build, test and go live in no time!

• Emulator provides easy/instant testing

• Nothing to download for an end-user to use your app – SMS and go!

12

What type of services can I build on txtWeb?

• Static services (txtSite): Get your own site on SMS in less than 5 minutes!– Static and structured content– Published as information on SMS– Zero Code– Examples: Restaurant menu/timings, list of holidays

• Dynamic Services (txtApp): Can have an app up running in as little as 5 hours – Dynamic content– Personalized and user session based– Implemented as a standard web-based application– Programming language independent– Examples: PNR status, games , status update Twitter/Facebook

13

How to build Static services

• Login to http://txtweb.com

• Go to the dashboard

• Create a new keyword

Click on “Use txtWeb’s SMS response app” link

• Put in text against the keyword created.

• Click publish.

• Test your app by sending an SMS. Its that simple!!

14

http://txtweb.com/

How to build dynamic services

15

• Login to http://txtweb.com

• Go to your dashboard.

• Click on “Create a new service”

• Map your keyword against an external facing Web URL.

• Click publish.

• Test your app by sending an SMS. Its that simple!!

http://txtweb.com/

Date post:	29-Jun-2015
Category:	Technology
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