Social Media Strategies For Your Job Search

CADC STAFF

Tanya  White-­‐Earnest  Manager  

Trident  University  Interna5onal  Career  Advising  and  Development  

Marketing Staff

Daniel  Sloan  Marke5ng  Specialist  

Trident  University  Interna5onal    

Contact Information

CONTACT  INFORMATION:    trident4careers@trident.edu      714-­‐816-­‐0366  X1943    Daniel.Sloan@trident.edu  Tanya.WhiteEarnest@trident.edu  -­‐  CADC  Manager  

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AGENDA

▪  What  is  Social  Media?  ▪  A  Social  Media  Lesson  

▪  What  to  Avoid  ▪  How  Social  Media  Can  Be  Used  To:  

▪  Brand  Yourself  ▪  Get  You  a  Job!  

▪  Social  Media  Networks  ▪  LinkedIn  ▪  TwiZer  

Social Media Strategies For Your Job Search APRIL 22, 2014  

WHAT

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▪  According  to  Wikipedia:  ▪  “computer  mediated  tools  that  allow  people  to  create,  share,  or  exchange  informa5on…in  virtual  communi5es  and  networks.”  

▪  You  may  be  familiar  with  pla`orms  like  Facebook,  TwiZer,  LinkedIn,  Google+,  Instagram,  Snapchat,  and  Pinterest  

WHAT IS SOCIAL MEDIA  

SOCIAL NETWORKS

A STORY

           

I  HATE  MONDAY    MEETINGS!  

POLL

 •  Do  you  currently  use  social  media  to  brand  yourself  or  to  search  for  a  job?  

Poll:

BRAND YOURSELF

•  Brand  Yourself  1.  Discuss  Your  Professional  Field  2.  Learn  From  Other  Professionals  /  Experts  3.  Exchange  Ideas  &  Informa5on  4.  Follow  Hashtags  (e.g.  -­‐  #educa5on)  5.  Start  a  Blog  /  Personal  Website  

GET A JOB!

•  Get  a  Job!  1.  Track  Job  Pos5ngs,  Interact  with  Recruiters  /  HR  

Professionals  2.  Network,  Network,  Network!  3.  Build  Your  Own  Community  4.  LinkedIn:  Set  Job  Searches  &  Reminders  5.  Leverage  Your  Posi5ve  Social  Media  Footprint  

LINKEDIN

Leveraging  Your  LinkedIn  Profile:    -­‐  If  you  don’t  have  one,  get  one  –  NOW.  

-­‐  Use  a  professional  photo  -­‐  Update  your  profile  regularly  -­‐  Follow  organiza5ons,  join  groups,  follow  experts  

-­‐  Interact  with  others  in  your  field  -­‐  Don’t  collect  connec5ons  –  be  strategic  

-­‐  Review  job  descrip5ons,  even  if  you’re  not  looking  for  a  job  

TWITTER

Leveraging  Your  TwiEer  Profile:    -­‐  Have  your  name  on  your  account  -­‐  Keep  your  account  public  -­‐  Talk  about  your  schooling,  career,  and  interests  in  your  profile  descrip5on  

-­‐  TwiZer  is  a  bit  more  relaxed  –  you  can  be  funny,  but  always  be  tasteful  and  respec`ul  

-­‐  Follow  key  people  in  your  field  -­‐  Create  lists  &  track  hashtags  -­‐  Retweet,  but  not  manually  -­‐  Interact  and  share  informa5on  

Next Week

Join  us  next  week  for:    

Informa(on  Session  With  Student  Success  Counselors  

 •  Learn  about  important  personal  and  career  development  techniques  

from  Trident’s  team  of  Student  Success  Counselors.    

Thank You!

We  appreciate  you  joining  us  today  for:    

“Social  Media  Strategies  For  Your  Job  Search”    We  hope  you  enjoyed  and  learned  something  new  from  the  session    Watch  for  the  email  containing  the  link  to  the  recording  and  the  Slideshare  for  today’s  webinar    Please  be  sure  to  leave  your  comments  and  sugges5ons  as  you  log  out    See  you  next  5me!    

CONTACT  INFORMATION:    trident4careers@trident.edu      714-­‐816-­‐0366  X1943    Daniel.Sloan@trident.edu  Tanya.WhiteEarnest@trident.edu  -­‐  CADC  Manager  

Contact Information

▪  Career Planning ▪  Job Search ▪  Self-Assessment ▪  Career Transition/Advancement Assistance ▪  Resume Review/Critique and Preparation ▪  Mentoring and Networking Opportunities

Experience the Trident University Advantage

Tanya White-Earnest | www.trident4careers.com | trident4careers@trident.edu 714.816.0366 x1943