We are BrainAnswer We are focused in improving relationships between brands and

customers by analysis of emotional brand communication.

We are democratizing neuromarketing, and we are doing this by

delivering results in 24 hours at a fraction of the cost.

Elevator Pitch

We are BrainAnswer, a

neuromarketing company

that aims to help

advertising, agri-food and

videogame industries to

develop better campaigns

and advertisements, better

food products and more

engaging games.

Neuromarketing - Eye Tracking

Neuromarketing - Heat Map

Neuromarketing - Key Performance Indicatores

Breakthrough

Web of remote testers

Fast-time response, reports in 24h to 72h

DEMOCRATIZATION OF NEUROMARKETING!

EMOTIONAL COMUNICATION!

Low Prices - € 15k

Today

Focus Groups

High Prices – € 30k to € 70k

Slow Response Time - 1 month+

Excitement and Satisfaction

How much has this error costed the brand?

Big companies, from USA, UK, France, Sweden or Germany

Competition

Prices up to € 30k and minimum 1 month response time

BUT

The use of neuromarketing

studies is very common

among major global

companies;

Market in expansion;

Advertising companies use

neuromarketing studies to

empower their campaigns

and to know what are the

reactions they provoke on the

consumers.

In the videogame industry it

has been done in the past

with eye tracking but not

with EEG.

In agri-food there has been

some neuromarketing, one

example is the Campbell’s

Soup testing.

Opportunity

Market in expansion

Neuromarketing is limited to the major global companies

In the videogame industry exists eyetracking, but neuromarketing is new

The agri-food is already being explored

Ad Industry – 500 billion $ worldwide;

Video Game – 100 billion $ worldwide;

Agri-food – 2 billion € Portugal;

Market Potential

Advertisement, Agri-food, Videogame industry

Business Model

Testers test through the web-platform

We send the report back in 24h to 72h

Testing the products – 15.000€

Each characteristic increasing the price

Testers are paid 20 to 300€ per test

Team

João Valente: CEO Jérémy Silvares: COO Fábio Luís: Designer Luís Marques: Programmer

Background in neuroscience, gaming industry and serial entrepreneurs

Testing the algorithms developed so far

Finish Development of the Desktop

Development of the web-platform

Stage of Development

Roadmap

2015 - Dec Desktop Platform ready and Stimulus Presentation

2016 - Mar Algorithms for Advertisement ready;

Web Platform and 1st Test Client

2016 - Jun Algorithms for Videogames ready and 1st Test Client

2016 - Out Algorithms for Agri-food ready and 1st Test Client

Seeking € 200k

Keys to Success

We have already been contacted by clients!

Working with Universidade do Minho

Working with Faculdade de Medicina de Lisboa

Agreement with CATAA – all their clients will work with us

We are focused in improving relationships between brands and customers by

analysis of emotional brand communication.

We are democratizing neuromarketing, and we are doing this by delivering results in

24 hours at a fraction of the cost.

We are

João Pedro Valente, MSc, PHD valente@ipcb.pt 969050161