Technical Information
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Utilizing Content and Product Reports to
Achieve Success
Zach Betack
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Meeting Agenda
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• Access and interpret the Content and
Product reports
• Interpret key metrics
• Understand the structure and purpose of a
CDF
• Analyze Cross Sold, Top, and Abandoned
products
• View your Top pages, Exit and Entry Pages
• Find Top Onsite Search Terms
• Access and interpret the Forms Report
Content Management Goals
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Goals: Drive visitor traffic to high-value pages, maximize ad
and promo views, influence conversion, and hold visitor
interest.
Sample KPIs:
Page Views
Entry Page Views
Average Time on Page
Bounce Rate
Sales/Orders/Events
Onsite Search Average Number of Results
Accessing Content Reports in Legacy
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Navigate to Content Reports using the following path:
Reports<<Content
Accessing Content Reports in Next Gen
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Navigate to Content Reports using the following path:
Standard Workspaces<<Behavior
Page Categories Report – By Category (Legacy)
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• View Page Performance based on Site Structure
• Expand Categories to see hierarchy
Category Definition File
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Client ID Category ID
Category Name
Parent Category ID
XXXXXXXX
A200 MY ACCOUNT
XXXXXXXX
A300 CHECKOUT
XXXXXXXX
A101 FURNITURE:CHAIRS
XXXXXXXX
A102 FURNITURE:OFFICE CHAIRS
A101
69999999,A010,Chairs,69999999,A100,Indoor,A01069999999,A102,Outdoor,A01069999999,A200,Desks,69999999,A300,Tables,69999999,A400,Lamps,69999999,A401,Table Lamps,A40069999999,A402,Desk Lamps,A40069999999,A500,Accessories,
Client ID
Category ID
Category Name
Parent Category ID
Page Categories derived from Tags and CDF
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Page View Tag contains Category ID
CDF defines category structure and is used to map Category ID to Category Name & Parent Category
Report contains Category Name and hierarchy structure
No Category Assigned Troubleshooting
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• Pages are listed under a Top Level “No Category Assigned”• No Category Assigned>Page Name
Reason: Category ID is Present in Tag but not in the CDF
• Pages listed in a Subcategory “No Category Assigned” • No Category Assigned>No Category Assigned>Page Name
Reason: Category ID missing in Tag
Steps to Resolve:1. Navigate to a “No Category Assigned” pages
2. Check Category ID is present in Tag and correct
3. Check Category ID is present in CDF and correct
4. Update Tags and/or CDF accordingly
5. Upload corrected CDF (if changes were made)
6. View corrected hierarchy/Category ID for pages in Report
Page Categories Report – By Page View (Legacy)
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Reports<<Content<<Page Categories<<By Page
Page Categories Report – Full List View (Legacy)
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Reports<<Content<<Page Categories<<Full List
Page Categories Report – Full List View (Next Gen)
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Standard Workspaces<<Behavior<<Page Categories
Page Categories Report – By Category Filter (Legacy)
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Report Options<Filter: Filter for desired category
Page Categories Report – By Category Filter (Next Gen)
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Click the funnel icon in breakout you wish to filter
Page Categories Report – Metrics
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Page Views = The number of views that each page received during the selected
time period.
Sessions = The number of Sessions that visit the specified page or pages that roll
up into a content category during the selected time period
One Page Sessions: The number of Sessions that viewed only one page in their
session
Bounce Rate = The percentage of sessions for total visitors who viewed only one
page during the session and it was a page within the specified content category:
ONE PAGE SESSIONS / ENTRY PAGE VIEWS
Average Time on Page = The average amount of time (displayed in minutes and
seconds) that visitors spent on the specified page or pages that roll up into a
content category during the selected time period.
Sales = The total Sales from Sessions that viewed the page or pages that roll up into
the content category during the selected time period
Page URL = The most recent instance of the Page URL received for a specific page.
Page Categories Report – FAQs
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Sales & Bounce Rate
How can there be Sales for
Pages that have 100%
Bounce Rate?
Because the ‘Sales’ value
shown relates all Sessions that
viewed this page, not just
Sessions where this page was
an Entry Page. Bounce Rate
however is calculated based on
Entry Page views only (ONE
PAGE SESSIONS / ENTRY
PAGE VIEWS).
Bounce Rate What’s the difference between a dash ‘-’ for Bounce Rate and ‘0%’ Bounce Rate?Bounce Rate is calculated ONE PAGE SESSIONS / ENTRY PAGE VIEWS, therefore dashes appear where there were no Entry Page Views collected, 0% shows when there were Entry Page Views (but no One Page Sessions).
Page Categories Report – FAQs Continued
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• Why are sales in Content Categories higher than sales in Topline Metrics?
If you sum the sales column in Content Categories it will always be greater than the sales metric in Top
Line Metrics Report. For example, if a visitor makes a purchase for $20 and views 7 pages in their
session, each page is equally attributed $20, which totals to $140. The Top Line Metrics report would
report $20.
• Why are there zero Sales for a Product Page when I know this product definitely sold?
Because the ‘Sales’ amount is not the ‘Item Sales’, but the total Sales from sessions that viewed the
specified page. If Sales is zero, then the page was only viewed by non-buying sessions
Content– Top Pages Report (Legacy)
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Reports<<Content<<Top Pages
Top 1,000 Pages based on Page Views
• Identify which pages should receive highest priority in marketing
• Spot potential need for optimization using “Average Time on Page”
Content– Top Pages Report (Next Gen)
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Standard Workspaces<<Behavior<<Top Pages
Content– Entry Pages Report (Legacy)
Reports<<Content<<Entry Pages
Top 1,000 Entry Pages based on Entry Page Views
Entry Page Views = The number of sessions that begin with the specified page during the selected time period.
Entry Rate = The percentage of all page views for the specified page that are entry page views:
ENTRY PAGE VIEWS / TOTAL PAGE VIEWS
% of Total Entries= The percentage of all sessions that began with the specified page during the selected time period :
ENTRY PAGE VIEWS / TOTAL SESSIONS
Content– Entry Pages Report (Next Gen)
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Standard Workspaces<<Behavior<<Entry Pages
Content– Exit Pages Report (Legacy)
Reports<<Content<<Exit Pages
Top 1,000 Exit Pages based on Exit Page Views
Exit Page Views = The number of times the page (or a page within the category analyzed) was the last page viewed in a visitor's
session.
Session Exit Rate = The ratio of sessions that ended on the page (or a page within the category analyzed) to all sessions that
viewed this page: EXIT PAGE VIEWS/SESSIONS
% of Total Exits = Percentage of all sessions that end with the specified page (or a page within the displayed category) during the
selected time period: EXIT PAGE VIEWS/TOTAL EXIT PAGE VIEWS
*To check the calculation you will need to sum up "Exit page views" column first
Content– Exit Pages Report (Next Gen)
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Standard Workspaces<<Behavior<<Exit Pages
Page Categories Report – Use Cases
• Overview: View page performance based on
site structure.
• Examples of Usage:
― View top visited, entry, and exit pages
― Monitor content pages to understand how
they assist with conversion
― Utilize trending to view impact of pre and
post optimization efforts
― Use The Zoom functionality to understand
how well a page is optimized for natural
search
On-Site Search Report (Legacy)
• Overview: Delivers detailed metrics for
the most popular search terms entered on
your site.
• Examples of Usage:
― View the keywords currently returning
zero results
― Zoom into keywords to gain insight to
cross searched terms and top items
sold
Reports<<Content<<On-Site Search
On-Site Searches (Legacy)
Top Line Metrics > Onsite Searches:
= the number of Searches performed
Reports > Content > On-Site Search
= the number of Sessions that searched
On-Site Search Report Key Metrics (Legacy)
Searching Sessions
Total number of unique sessions where the term was searched for during the selected time period.
Average Number of Results
The average number of returned search results that a specified search term generates during the selected time period. This metric
can be used to identify terms that return zero results.
Orders
The total number of orders that were received in the same session in which buyers searched using the specified term.
Sales
The total sales that were generated in the same session in which buyers searched using the specified term.
Orders / Searching Session
The average number of orders that were completed per searching session during the specified time period.
On-Site Report – Zoom: Cross Searched Terms (Legacy)
The most common search terms from the same visitor session. This data provides
insight about how your visitors are talking about your products and content.
On-Site Report – Zoom: On-Site Search (Legacy)
A comparison of this term to similar search terms. The terms that are included for
comparison have similar spellings (SANDELS is similar to SANDALS), are substrings of
the search term (SAND is a substring of SANDALS), or the search string is a substring
of the similar term (“METALLIC CHAIR" has CHAIR as a substring).
On-Site Report – Zoom: Top Items Sold (Legacy)
The top items sold in sessions where the selected search term was used. Use this data
to analyze the product placement within onsite search results pages.
On-Site Report – Filter Zero Result (Legacy)
Improve onsite search performance by identifying popular search terms that return no search results
Forms Report (Legacy)
• Overview: Displays how visitors interact
with HTML forms on your site.
• Examples of Usage:
― Identify areas of abandonment
― View metrics for completion, unload,
and time on page
― Identify areas of optimization in the
checkout process
Reports<<Content<<Forms
Forms Report Key Metrics (Legacy)
Sessions: The number of visitor sessions that perform an action on a form
Page views: The total number of page views by visitors for pages that contain the form
Submits: The total number of times visitors submitted the named form, irrespective of whether the form submission was successful.
Unloads: The total number of times visitors interacted with the named form (e.g. edited a field) and then failed to submit the form.
Forms Report Key Metrics – Zoom (Legacy)
Field Edited = The total number of times a named field was edited
Unloads = The total number of times visitors interacted with the named field (e.g. edited a field) and then failed to submit the form
Product Management Goals
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Goals: Drive sales to product lines, increase average order
value, and convert opportunities.
Sample KPIs:
Product Views
Item Abandonment Rate
Items Sold
Average Order Value
Conversion Rate
Accessing Product Reports in Legacy
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Navigate to Product Reports using the following path:
Reports<<Products
Accessing Product Reports in Next Gen
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Navigate to Product Reports using the following path:
Standard Workspaces<<E-Commerce
Product Categories Report – By Category (Legacy)
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• View Product Performance based on Category Structure
• Expand Categories to see hierarchy
Product Categories Report – By Item View (Legacy)
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Reports<<Products<<Product Categories<<By Item
Product Categories Report – Full List View (Legacy)
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Reports<<Products<<Product Categories<<Full List
Product Categories Report – Full List View (Next Gen)
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Standard Workspaces<<E-Commerce<<Product Categories
Product Categories Report – Use Cases
• Overview: View category and product
performance
• Examples of Usage:
― Measure effectiveness of product placement
through categorization
― View product popularity and abandonment
― Make informed decisions on how to market
products
― Utilize the Product Zoom feature to
understand which Marketing Channels are
driving product sales, Natural Search term
effectiveness, and Cross Sold products
Cross Sold Products Report (Legacy)
Reports<<Products<<Cross Sold Products
Lists the 20 products with the most unique buyers and the top
products cross-sold to these buyers.
Examples of Usage:
― Optimize cross-sell listings for top items
― See how many common buyers exist
― Gain insight into impulse cross sells
Key metrics:
• Common Buyers: The number of Buyers who bought both the primary and secondary product during the selected time period
• Shopping Cart Overlap : The number of buyers who bought both the primary and secondary products within the same session during the selected time period
Products – Top Products Report (Legacy)
Reports<<Products<<Top Products
Top 1,000 Products viewed at least once for the selected reporting time period.
• Identify which products are drawing the most interest
• Determine effective placement for products on your site
Products – Top Products Report (Next Gen)
Standard Workspaces<<E-Commerce<<Top Products
Products – Abandoned Products Report (Legacy)
Reports<<Products<<Abandoned Products
Lists products that visitors most frequently add to their cart but don’t purchase
• Investigative reason (poor pricing, complex forms/process)
• Aim to decrease product abandonment & trend over time
Products – Abandoned Products Report (Next Gen)
Standard Workspaces<<E-Commerce<<Abandoned Products
Summary
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• Content reports display a range of data to understand page popularity including Top Pages, Entry and Exit Pages
• Content metrics have their own unique definitions whereby Sales and Order related values are totals for what took place during sessions that viewed the content
• Product reports provide information about Top Products and Categories, Cross Sold and Abandoned products
• Content and Product Categories and Hierarchy Structure is defined in Tags and the Category Definition File (CDF)
• Onsite Search activity and search terms can be analysed to improve onsite search performance and results
• Interaction with Forms on a Page can be analysed by using the Forms report which tracks HTML forms and fields on a website
Additional Resources
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Search for the following resources on the IBM Support Site
https://support.coremetrics.com
▪ QuickGuide #09: Page View Tag
▪ Search for metric definitions, Knowledge Base Articles and FAQs
Questions
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THANK YOU
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