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Cam Marston
2004 Wheel 2004 Wheel of Learningof Learning
Q: What do I need to Q: What do I need to know about the four know about the four generations that will generations that will impact my workplace?impact my workplace?
Generational Repetition:Generational Repetition:
1) Each generation assumes the following generations will want what they have and will share their same definition of “success”.
2) Each generation then believes the following generations should “pay their dues” the same way to earn that success.
3) With a few exceptions, each generation thinks the following generation has had it much easier.
Millennials, AKA:Millennials, AKA:
• Baby Boomlets• Echo Boomers• Generation Y• Generation Why?• September 11 Generation• Dot-Com Generation
The US Population Today
The Generations in the Workplace
Part I – Understand the Part I – Understand the background of each generation.background of each generation.
Two Theories:
1. The oldest, wealthiest, and most visible members of a generation define the behavior and attitude for those that follow.
Definitions of a Generation
• Common Experiences
• Shared Values
The MaturesThe Matures
•Duty, honor, country•Dedication, sacrifice•Conformity, blending, unity – “We
First”•Patience•Hard, hard times then prosperity•National pride•Doing a good job was most
important•Age = Seniority
The Baby BoomersThe Baby Boomers
• Work ethic = Worth ethic2
• “workaholic”; competitive• Success is largely visible – trophies,
plaques, lifestyle elements• Optimistic• Consumers• Defined by their job• Personal development• We are the world; We are the children
The Boomers…The Boomers…
1970 2004
Long hair Longing for hair
Acid rock Acid refluxHoping for a BMW Hoping for a BMRolling Stones Kidney StonesTrying to look like Liz Taylor or Marlon Brando
Trying NOT to look like Liz Taylor or Marlon Brando
Killer weed Weed killer
Generation XGeneration X• Came of age when our national
institutions came into question.• “This company never promised you
anything.” Layoffs – end of lifelong employment
• No common heroes• Suspicious of Boomers values• Raised as their parent’s “friends”• Had to learn to fend for themselves • Very self-reliant• Cynical and pessimistic
MillennialsMillennials
• Optimistic• Individualistic yet group oriented• Difficulty focusing on “non-stimulating stuff”• Busy• Like “X”, raised as their parent’s friends.• Acknowledge and admire select authorities• Think the Matures are cool! Parents, too.• Ambitious yet appear aimless
Part I – Understand the Part I – Understand the background of each generation.background of each generation.
Two Theories:
2. Identify a generation’s heroes and you’ll learn their value systems.
HeroesHeroes
Matures
Boomers
Gen X
Millennial
Cam Marston
2004 Wheel of 2004 Wheel of LearningLearning
NCCCSNCCCS
Cam Marston
2004 Wheel of 2004 Wheel of LearningLearning
NCCCSNCCCS
For Further For Further ThoughtThought
What characteristics are you looking for What characteristics are you looking for in employees or students or co-in employees or students or co-workers?workers?
• Discipline
• Focus
• Execution
Discipline Focus ExecutionDiscipline Focus Execution
The next generation may also bring:
• A desire for open, non-hierarchal communication
• Tolerance and respect for expressing emotion
• An acknowledgment and respect for personal values
• Allowances for spirituality
• Teams of individuals
HeroesHeroes
Matures
Boomers
Gen X
Millennial
Cam Marston
2004 Wheel of 2004 Wheel of LearningLearning
NCCCSNCCCS