Cambodia: A Sanitation Marketing Opportunity

Over 15.5m people

80% rural population

Constitutional monarchy

Agriculture & Textiles

143rd in HDI (2014)

Cambodia National Action Plan Requests

Sanitation Trends and Projections

NAP Seeks to Bend the Curve

Source: National Action Plan for Rural Water Supply, Sanitation and Hygiene 2014-2018 (Draft)

-

50,000

100,000

150,000

200,000

250,000

Se

p-2

01

1

Oct-

20

11

Nov-2

011

Dec-2

011

Jan

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2

Fe

b-2

012

Ma

r-2

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Ap

r-20

12

Ma

y-2

01

2

Jun

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2

Jul-

201

2

Au

g-2

01

2

Se

p-2

01

2

Oct-

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12

Nov-2

012

Dec-2

012

Jan

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3

Fe

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Ma

r-2

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Ap

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Ma

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3

Jun

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3

Jul-

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3

Au

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01

3

Se

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3

Oct-

20

13

Nov-2

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Dec-2

013

Jan

-201

4

Fe

b-2

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Ma

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Ap

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Ma

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4

Jun

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4

Jul-

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4

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4

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Oct-

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Dec-2

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Jan

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Ma

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Ap

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Dec-2

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6

SMSU1.0 SMSU2.0

Latrine DeliveriesSeptember 2011 to January 2016

SMSU 1 Achievements: 141,000 Latrines (2 ½ years)

SMSU 2 Objective: +223,000 Latrines (3 years)

SALES SIDE

“Sanitation

Teachers”

Paid on Commission

Community-based

Flexible and mobile

High Turnover

x 200+

SUPPLY SIDE

“Latrine Business

Owners”

Micro-Entrepreneurs

Diversified Products

Lean Manufacturing

Poor sales managers

x 120

Supply Chain Model 1.0

time

qty

Demand

Supply=

High Turnover of Sanitation Teachers

time

qty

Supply

>Demand

Volatility of Production Capacity

time

qty

Demand

Supply

>

Supply Chain 2.0: Bigger, Better, Faster!

Ord

ers

Supply Chain

CoordinatorSanitation

Teachers

Latrine

Suppliers

SC Model 2.0: Order Pooling & Load Balancing

SMSU 2: Cloud-based coordination

Sales

Management

Record

Order

Assign

Orders

Confirm

Delivery

Date

Review

Pending

Orders

Monitor

Sales

Confirm

Delivery

Monitor

Sales

& Deliveries

Supply Chain

Management

Supply Chain

Coordinator

Latrine

Suppliers

Sanitation

Teachers

Clients

clients ST

After successful sale,

order is thumbprinted on paper

form

Information is captured

on Android device via TaroWorks

(including pictures and GPS)

ENTERING AND

ORDER

ASSIGNING

ORDERS

Orders are batched and

assigned to Suppliers with the help

of a simple heuristic technique.

We call this step “load balancing”

Done by Supply Chain

Coordinator via Salesforce

Community

DSCC

Load

Balancing

CONFIRMING

ORDERS

The supply chain manager meet (or call) the supplier with the orders assigned to her.

If the suppliers accept the orders, she commits to a delivery date

The supply chain record this committed delivery date and the orders are considered “confirmed”

Can

do?

Yes! on

12/02/16

DSCC

RECORDING

DELIVERIES

(and cancellations)

Suppliers logs completed

deliveries in a paper register (the

“big book”)

During the weekly meeting,

Supply chain coordinator records

deliveries, cancellations, and

postponements through

TaroWorks.

DSCC

Where TaroWorks and Salesforce Come In

DONORS, PARTNERS & COLLABORATORS