9
• Campaign lenth
September 10th to November 30th 2010
• Analysed Períod
September 10th to November 30th 2010
• General Objetives : BRANDING
Other lineaments of campaign:
- Regional Presence- Coverage- knowledge in Centro América - Brand Awarness
• Windows Live Hotmail
• Windows Live Hotmail
Fuente: Microsoft
Completed% 99.39
Completed Clicks37.272
Clicks Contratados Vs Clicks Cumplidos
37.500
37.272
Clicks Contratados
Clicks Cumplidos
Hired Clicks
Completed Clicks
Hired Clicks vs Completed Clicks
0.12 0.14 0.22 0.16% CTR
3.825.214 2.916.675Impresiones 3.351.150 2.230.429
3537
3560
4539
4503
84
85
7676
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
El SalvadorBusqueda
GuatemalaBusqueda
El SalvadorContextual
GuatemalaContextual
70
72
74
76
78
80
82
84
86
Clicks
Dias
• Impressions, Clicks, Days CTR% • Google
% CTR Optimization
Coverage byimpressions
IMPRESSIONS
Completed % 101.86
Clicks “El Salvador”
8.063
Clicks “Guatemala”
8.076
Clicks Contratadas Vs Clicks Cumplidas
16.319
16.000
Clicks Contratados
Clicks Cumplidos
Hired Clicks vs Completed Clicks
Hired Clicks
Completed Clicks
• Impressions, Clicks, Days CTR%
Clicks Contratadas vs Clicks Cumplidas
Completed % 100
Total Clicks 7.097
Total Clicks9.042
Completed % 100
CONTENT
SEARCH
Clicks Contratadas Vs Clicks Cumplidas
7.000
7.097
Clicks Contratados
Clicks Cumplidos
Clicks Contratadas Vs Clicks Cumplidas
9.042
9.000
Clicks Contratados
Clicks Cumplidos
Hired Clicks vs Completed Clicks
Hired Clicks vs Completed Clicks
Hired Clicks
Completed Clicks
Hired Clicks
Completed Clicks
• GoogleCampaign Evolution
Impresiones
Clicks
% CTR
