@stevejlock

A Guide To Digital Marketing Campaign Metrics 2013

@stevejlock

About Me

=> Head of Search @ GPMD

=> UK Co-Chair @ SEMPO

=> Most people know me from Analytics SEO

=> Worked with hundreds of digital agencies, start ups and major brands on thousands of online campaigns

=> I've been lucky enough to speak at lots of search marketing conferences and write for net Magazine

@stevejlock

About GPMD

@stevejlock

Informational & Non-Transactionalhttp

://blog.int o

higher.co

m/

@stevejlock

Branded Versus Non-BrandedMashable.com

@stevejlock

Pro Tip: Analysing Traffic Qualityhttp

://www.ka

ushik.n

et/

@stevejlock

Pro Tip: Always Apply Values To Goalshttp

://blog.int o

higher.co

m/

@stevejlock

Ecommerce Events & GoalsKoozai.com

@stevejlock

SEO Assists #winninghttp

://www.pauleycrea

tive. co

.uk/

@stevejlock

Conversion Rate #winninghttp

://cdn.cn

wimg.co

m/

@stevejlock

Speed #winningdailym

ail.co

.u k

@stevejlock

Amazon Average Page Speed http://b

log.g

igasp

aces.co

m/amazon

-found-every-1

00ms-of-late

nc y-co

st-them- 1-in-sales/

100ms latency lost them 1% in sales!

@stevejlock

Google Homepage http://b

log.g

igasp

aces.co

m/amazon

-found-every-1

00ms-of-late

nc y-co

st-them- 1-in-sales/

Half a second cost Google a 20% decrease in traffic

@stevejlock

GWT: Crawl Errorshttp

://uk.qu

er yclick.co

m/

@stevejlock

Visibility Metrics & # Keywordshttp

://library.thinkq

uest.o

rg/

@stevejlock

On Page SEOhttp

://www.sta

yonse

arch

.c om/

@stevejlock

Relevancy & Topical Analysis

@stevejlock

User Engagement & Googlemiche

llescre

ativetrea

sures .b

logspo

t.com

@stevejlock

Referring DomainsFaceb

ook.co

m

@stevejlock

Domain Authority & Brand Signalslayoutsp

arks. com

@stevejlock

Social Engagementhttp

://threem

i nute

thoughts .files.w

ordpress.com

/

@stevejlock

Local SEO & Citationshttp

://www.peakw

ebmarke

ting.co

m/

@stevejlock

Google Penguin Updatehttp

://www.co

nstan

t-conte

nt.com/

@stevejlock

“Natural” Link Profilesmiche

llescre

ativetrea

sures .b

logspo

t.com

@stevejlock

Identifying Low Quality Linkshttp

://techw

ys e.com/

@stevejlock

The Futurehttp

://tltonlin

e .ru/

@stevejlock

Authorship: The Whomiche

llescre

ativetrea

sures .b

logspo

t.com

@stevejlock

Authorship: The Bieber Problemhttp

://media.k om

onews.co m

/

@stevejlock

Automated Network Analysishttp

://static.sq u

arespa

ce.c o

m/

@stevejlock

Spam Signals & Penguinhttp

://these

mblog.co

m/

@stevejlock

Impossible Algorithmshttp

://pokerkn a

ve.co

m/

@stevejlock

Resources

=> Everything Avinash has ever written

=> @paulnrogers Digital Marketing Resources

=> Danny Dover SEO Secrets

=> SEOmoz Algorithm Update History

=> Paddy Moogan Link Building Book

=> Distilled Excel / ImportXML for SEO