@stevejlock
A Guide To Digital Marketing Campaign Metrics 2013
@stevejlock
About Me
=> Head of Search @ GPMD
=> UK Co-Chair @ SEMPO
=> Most people know me from Analytics SEO
=> Worked with hundreds of digital agencies, start ups and major brands on thousands of online campaigns
=> I've been lucky enough to speak at lots of search marketing conferences and write for net Magazine
@stevejlock
About GPMD
@stevejlock
Informational & Non-Transactionalhttp
://blog.int o
higher.co
m/
@stevejlock
Branded Versus Non-BrandedMashable.com
@stevejlock
Pro Tip: Analysing Traffic Qualityhttp
://www.ka
ushik.n
et/
@stevejlock
Pro Tip: Always Apply Values To Goalshttp
://blog.int o
higher.co
m/
@stevejlock
Ecommerce Events & GoalsKoozai.com
@stevejlock
SEO Assists #winninghttp
://www.pauleycrea
tive. co
.uk/
@stevejlock
Conversion Rate #winninghttp
://cdn.cn
wimg.co
m/
@stevejlock
Speed #winningdailym
ail.co
.u k
@stevejlock
Amazon Average Page Speed http://b
log.g
igasp
aces.co
m/amazon
-found-every-1
00ms-of-late
nc y-co
st-them- 1-in-sales/
100ms latency lost them 1% in sales!
@stevejlock
Google Homepage http://b
log.g
igasp
aces.co
m/amazon
-found-every-1
00ms-of-late
nc y-co
st-them- 1-in-sales/
Half a second cost Google a 20% decrease in traffic
@stevejlock
GWT: Crawl Errorshttp
://uk.qu
er yclick.co
m/
@stevejlock
Visibility Metrics & # Keywordshttp
://library.thinkq
uest.o
rg/
@stevejlock
On Page SEOhttp
://www.sta
yonse
arch
.c om/
@stevejlock
Relevancy & Topical Analysis
@stevejlock
User Engagement & Googlemiche
llescre
ativetrea
sures .b
logspo
t.com
@stevejlock
Referring DomainsFaceb
ook.co
m
@stevejlock
Domain Authority & Brand Signalslayoutsp
arks. com
@stevejlock
Social Engagementhttp
://threem
i nute
thoughts .files.w
ordpress.com
/
@stevejlock
Local SEO & Citationshttp
://www.peakw
ebmarke
ting.co
m/
@stevejlock
Google Penguin Updatehttp
://www.co
nstan
t-conte
nt.com/
@stevejlock
“Natural” Link Profilesmiche
llescre
ativetrea
sures .b
logspo
t.com
@stevejlock
Identifying Low Quality Linkshttp
://techw
ys e.com/
@stevejlock
The Futurehttp
://tltonlin
e .ru/
@stevejlock
Authorship: The Whomiche
llescre
ativetrea
sures .b
logspo
t.com
@stevejlock
Authorship: The Bieber Problemhttp
://media.k om
onews.co m
/
@stevejlock
Automated Network Analysishttp
://static.sq u
arespa
ce.c o
m/
@stevejlock
Spam Signals & Penguinhttp
://these
mblog.co
m/
@stevejlock
Impossible Algorithmshttp
://pokerkn a
ve.co
m/
@stevejlock
Resources
=> Everything Avinash has ever written
=> @paulnrogers Digital Marketing Resources
=> Danny Dover SEO Secrets
=> SEOmoz Algorithm Update History
=> Paddy Moogan Link Building Book
=> Distilled Excel / ImportXML for SEO