1. Does a viewers level of involvement with the reality-based program- the degree of interactivity with the show i.e. having options to vote for or against contestants- impact their perceptions of the show?

2. INVOLVEMENT THEORY Consumer involvement is a factor that drives formation of attitudes. Individuals determine level of involvement with product (or in this case reality show).

3. SOCIAL JUDGEMENT THEORY Processing of information on an issue is dependant on involvement in the issue. High involvement results in heightened reactions to messages received (contestant being voted off). Reaction to positive information is stronger (assimilation effect) as well as negative reactions (contrast effect).

4. IMPORTANT TO REMEMBER Although those less involved may have perceptions impacted less or weaker reactions to information received than those highly involved in same reality show. it is important to remember perceptions and attitude formation varies between individuals.