“Together We WillBeat Cancer”

Gulcan Yasa & Priscilla QuarcooAmbient Advertising Project

Our Task…

• Create an ambient advertisement for the Hothouse roof.

• 150, 000 passengers daily• Advertisement for the Cancer

Research UK• Environmentally Friendly• Ethical

What is Cancer Research UK ?

• Charity dedicated to cancer research

• Raise consideration to donate• Raise understanding and

commitment• Research to find out how to

prevent and treat different types of cancer

Audience Of CRUK

• Upper Class • Females• Supporters of CRUK• Touched by cancer• Many are 55 and over

Communication platform

“ALL FOR ONE”

Commitment

Loyalty

Community

Together

Helping

Contribution

Working Together

Taking Part

Role

Everyone

Each

Responsibilities

The hands

Being Together

TruePartnership

Communicating

Creativity

Team

Truth

Organization

Identity

Original

The Light Bulb Bright

Happiness

Powerful

Influential

Intense

Touching

The carousel / Lantern

As OneTogetherGlow UnisonNo Man Left BehindMovement

The PuzzleCommunity

Being Together

Fitting In

Connecting

Donating

Recommended!

Quick understanding

Impact – get people to donate

Unique

Clarity, powerful message

Simple, but effective