Date post: | 10-Feb-2017 |
Category: |
Marketing |
Upload: | philippa-dunjay |
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Cannes Lions 2016:The Trends Decoded
How To Win, Maybe
Moving From Big Brand Building to Tactical Stunts
In A 24 Hours News World
World Peace Day = Make A McWhopper
Death of Bowie =Make a Star Constellation
Most Right For:Big brands with a long history and wide cultural knowledge.
How To:Decide what you want to ‘make’ then fit it into a newsworthy event.
Playing with Context of the Internet
Geico:Users Love To Skip Ads Nowadays
Furore over Female Boobs Banned On Facebook (#FreeTheNipple etc)
Do Makeup Tutorials With A TwistHow to apply eyeliner - Make Love Not Scars – Ogilvy Mumbai
Years before…
Most Right For:Any brand with digital spend that will be seen online in a context.
How To:Start with the internet behaviour and work backwards to the brand.
Subverting What’s Become Category Norms
Blood in a Period Ad - Bodyform
Beauty Ad, Full of Boys - Shiseido
Sportswear Ad That Never Focuses on the Moment of Winning
Most Right For:Any brand that exists in a category with really clear category cliches that no longer feel fit for
modern life.
How To:Study the category TV ads then flip your own.
Smushing Technological Innovation into a Decent Idea
Spray Paint x The Launch of Buyable Pins
New Tights x Bikeable Delivery Services
Remembrance Day x Silent Facebook Films #TakePause
Tok&Stok Showrooms x Physical Pinterest Pins
Amnesty Internationalx Adblocker
‘Good Causes‘ x Vertical Video Black Bars
Most Right For:Niche brands that have a single minded targeted mission.
Charity brands.
How To: find the tech innovation first then fit an appropriate brand into it.