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Canwest Hort Expo September 26 & 27, 2018 Tradex I Abbotsford, BC Exhibitor Prospectus
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Canwest Hort Expo September 26 & 27, 2018 Tradex I Abbotsford, BC
Exhibitor Prospectus
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Welcome!
Venue
Benefits of Exhibiting at Trade Shows
CanWest Brings Value to Exhibitors
Demographics
Booth Space Pricing
Marketing Opportunities
New Product Showcase & Greenhouse Demo Zone
Sponsorship Opportunities
Contact Information
Table of Content
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About CanWest Horticulture Expo
CanWest 2018 marks the 37th year of Western Canada's largest
horticulture show. CanWest Hort Expo is a vibrant, regional trade show
attracting 2,000+ delegates representing landscape professionals,
municipalities, garden centres, suppliers and wholesale nursery and
greenhouse growers from throughout Western Canada and the Pacific
Northwest. Exhibiting companies range from regional businesses to
internationally known companies selling brand name products.
CanWest Hort Expo is the single largest horticulture event in BC spanning
two days. This show is about connecting with new leads and building
professional relationships. We invite you to strengthen your company's
position in the BC market place by connecting face to face, to over 2,000
green industry buyers.
Welcome to BC’s Biggest Hort Event of the Year!
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TRADEX, Fraser Valley Trade & Exhibition Centre
Located just outside of Metro Vancouver, Tradex is only a one hour drive from downtown Vancouver. It is
located in the heart of BC's horticulture hub and is right across the street from Abbotsford International
Airport. This spacious venue offers exhibitors and delegates a comfortable and relaxed atmosphere while
conducting business.
Tradex has both a large indoor facility and outdoor space where exhibitors can take advantage of premium
outdoor space near the show entrance for extra exposure or for live demonstration purposes. The space is
also utilized for the shows education program where the hands-on stone workshops take place. Tradex also
has excellent parking and four points of entry for easy move-in and move-out.
Fly In - Fly Out. Same Day!
Tradex is immediately adjacent to the
Abbotsford International Airport {YXX}
providing attendees and exhibitors
with the option to fly in and out with
ease. With YXX offering flights within
Canada and the United States, you just
have to walk across the parking lot to
get to Tradex.
Look for special rates from WestJet!
Venue
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Benefits of Exhibiting at Tradeshows
The Globe and Mail’s Top 10 Reasons Why Trade Shows
Are Worth Attending†
Connections Create long-lasting connections that continue after the tradeshow
Buying Power 81% of trade show attendees have buying power* and money to spend
Face-To-Face Contact Network with your prospective and current clients in real time
Product Demonstration Put your product in the attendees hands and allow clients to
experience your product
Stronger Relationships Network with others in the industry - including influential decision makers
Educational Opportunities Learn how to better position yourself to your clients and move your
Business forward
Free Media Exposure Work with show management to determine as many opportunities as
possible
Share Expertise Share your knowledge through mini-sessions and be positioned as a thought leader in the
industry
Hype Generation Use social media to get your clients excited about the tradeshow and your brand
Good PR Show customers that you are financially strong, innovative, and active in the industry
† Content retrieved from http://www.theglobeandmail.com/report-on-business/small-business/sb-
tools/top-tens/ten-reasons-why-trade-shows-are-worth-attending/article19872653/
*As reported by the Center for Exhibition Industry Research: http://www.tsnn.com/news-blogs/16-
Trade Shows Provide Results
Trade shows are the number one source for providing business opportunities between buyers and sellers and remain one of the most powerful sales and marketing tools available to businesses today. We are ready to help you grow your business. Contact Karen De Jong at 604.575.3504 or [email protected].
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CanWest Brings Value to Exhibitors
Western Canada’s Biggest Hort Event of the Year!
Get bang for your buck!
Single largest horticulture event in British Columbia
2 day show under one roof
Educational Program brings
industry together
Located in the heart of BC's horticulture industry, CanWest is
professionally managed by a team composed of a very forward
thinking committee, and supported by the BCLNA board of
directors along with a vibrant support staff with extensive trade
show experience.
CanWest includes an extensive education program that sells
1,000 seats. The program includes the Landscape Designers
Symposium, Urban Foresters Symposium, Hands-On Skill
Development Workshops, along with 90 minute power sessions
tailored for landscapers, retailers, municipalities and
greenhouse/nursery growers.
The show features a New Product Showcase, providing
exhibitors with additional visual contact to promote products
that are new to the BC market {first product is free for all
exhibitors!}. Attendees vote on the Best New Product!
The show also features a Greenhouse Demo Zone featuring the
latest structures and technology for growers. A 20 x 30
greenhouse is built to accommodate products in a
realistic setting.
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2017 Attendee Demographics:
63% are owners and managers
91% from BC
130+ cities throughout PNW
5% from the US {WA, OR}
3% Outside BC {AB, ON}
30 municipalities {sending 157 representatives}
Landscape Professional
28%
Garden Centre Retailer
25%
Nursery Growers
16%
Who Attends CanWest?
Landscapers
Garden Center Retailers
Growers
Municipalities
Arborists
Educators / Gov't
# of Attendees {3yr Avg.)
1,500
Demographics
Maximize
Your
CanWest
Experience
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Booth Space Options & Pricing
Dates to Note
February 1, 2018 - First payment Due
(50%)
May 1, 2018 - Final payment due (50%)
New contracts received after May 1 must make full payment
Booth Inclusions Unlimited Exhibitor Badges
Unlimited Visitor Badges
Listing in Program Guide
Aisle carpet
Free Parking
One Entry into the New Product Showcase
Product Entry into the Greenhouse Demo Zone
Complimentary Forklift Service
Free Drayage
Pipe and Drape
Free Onsite Storage
24 hour security for setup, show, and take down
Booth Options
BCLNA
Member
Rate
Non– Member
Rate
Standard
(10’ x 10’)
$995
$1,295
Feature End Cap
or Island
(10’ x 20’)
$2,395
$2,895
Feature
(20’ x 20’)
$3,995
$5,295
Premier Feature
(20’ x 30’)
$5,995
$7,895
Bulk Space Available
for Equipment &
Vehicles
Call for Pricing
Call for Pricing
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Go Beyond Your Booth
Maximize Your Exposure Utilize all the Trade Show Marketing Tools Offered at CanWest
New Product Showcase & Greenhouse Demo Zone: Double your exposure by showcasing your product in
feature areas on the show floor.
Sponsorship: Use sponsorships to promote your company before, during and after the show.
Tailgate Party: Connect with potential clients at the Tailgate Party.
Mobile Event App: The App is a valuable resources for delegates to look up exhibitors information before, during and after the show is over.
Get Exposure with Team Work The CanWest team can help promote your products. Send us your show specials, contests and give-a-ways and we will promote them through social media.
Spread the Word CanWest has a number of tools that you can use for your pre-show
marketing:
Add the CanWest show dates, logo and your booth # to your email
signature and invoices.
Upload a banner ad or logo to your website and social media
network.
Follow CanWest on twitter, instagram and join us on Facebook
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New Product Showcase & Greenhouse Demo Zone
Maximize Product Exposure All CanWest exhibitors are invited to participate in the 'New Product Showcase' and the Greenhouse Demo Zone.
2,000+ Industry Buyers Key decision makers looking for the hottest new products.
Highly Visible Locations! A big draw for attendees.
All New Products Promoted via Social Media Your new product will be promoted on CanWest's Twitter feeds and Facebook page.
New Product Showcase: This feature area is a highlight for delegates, giving exhibitors a great opportunity to profile new and unique plants, products, supplies and equipment. The NPS has nearly 1,000 sq ft of dedicated, professionally designed space. PLUS…All participating products will be included in the competition for 'Best New Plant' and 'Best New Product'. Show delegates will cast their votes. Your first new product entry is FREE! Additional Entries: $100 per item Plus $5.00 per additional square foot of display space you require
Greenhouse Demo Zone: A 20 x 30 greenhouse is built to showcase the latest in greenhouse product and technology. Featured in Hall A, this Zone will not be missed. Product entry is free. Space is limited.
For More Information: For more information, or to request a New Product Showcase or Greenhouse Demo Zone Submission Form, please contact Michelle Linford: [email protected] I 604.575.3511.
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Sponsorship Opportunities
Sponsorship Opportunities - Drive Attendees to Your Booth
Create awareness and enthusiasm about your presence at CanWest by using sponsorship as part of your pre- show marketing plan. Sponsors are exposed to thousands of prospects across the Pacific Northwest and Western Canada. You are perceived as an industry leader. The result is greater awareness of your company and more prospective buyers visiting your booth.
CanWest offers a range of sponsorship options {from Coffee to Tailgate Party} and a range of pricing {$250 to $5,000}. You can headline a prominent show feature or target your dollars to a specific audience.
Check out some of the available options: Seminar Sessions {Landscape, Retail, Grower} Session Rooms Tailgate Party New Product Showcase Parking Aisle Decals Shuttle Service Container Competition Attendee Prize Draw Plant ID Contest WiFi
Benefits of Sponsorship Company name printed in 10,000 full color brochures Company name and logo printed in 2,000 full color show guides Company logo placed on prominent professional signage at the show entrance Twitter & Facebook mentions Sponsor acknowledgement on selected e-blasts Company name included on website with link to your website Sponsor acknowledgement ribbon that adheres to your badge holder
Have another idea?
Want to build your own exclusive program?
The CanWest team will work with you to build
a show package to suite your needs.
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Testimonials
From CanWest Hort Expo Exhibitors Our participation in the CanWest show has a positive impact on our bottom line. It is a great place to network with our industry. Alan Fedyk, Pacific Rim Brackets
We love the CanWest trade show. It's a great way to network and reconnect with people. Tammy Caron, Goodwins Greenhouses Ltd.
The CanWest show allows us to showcase our company, connect with existing customers, and build new relationships with potential customers. We can't wait for next year and look forward to the top level service given by the hosts. Craig, C Y Grower Supplies Ltd.
Each year our company has benefited from exhibiting at CanWest, but this year, in particular, we have received a greater number of companies wanting to form a business relationship with us. Exhibiting at
CanWest is an important component for our company in how we approach our sales and marketing plan.
John Folkerts, Linnaea Nurseries Ltd.
As a first timer to the show, it provided excellent exposure to our product the Kwik Bandit. I not only made many contacts with direct customers but located distribution contacts for this product. Excellent and worth the time, money and effort to attend. Thank you to all the staff. Dale Warick, Prairie Mountain Trading Ltd.
The move to Abbottsford as far as our company goes, was the best move. It is now out where the growers are and they seemed to want to come to the show. This year's show was the best we have seen for the past 5 years. Thank you for taking that chance and moving.
Brian Lofgren, Horta—Craft Limited
Because we had new faces exposed to our product it generated additional visits to our showroom which is a huge advantage to getting new business. James Cunningham, Border Concepts
A welcome change to move closer to the nurseries. The airport made it easily accessible for remote areas to visit. The location made it easier for commuting and more attendees came earlier and stayed to the end.
Robert Nichols
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Contact Information
The CanWest Horticulture Expo is an initiative of the BC Landscape and Nursery Association, under the direction of the BCLNA Board of Directors, the CanWest Expo Committee and the BCLNA COO.
Show Management
Karen De Jong – Ellery {Contractor to BCLNA} 604.575.3504 [email protected]
Michelle Linford 604.575.3511 [email protected]
CanWest Hort Expo Committee
Craig Stewart, Finning {Canada}
Rebecca VanderZalm, Art's Nursery Ltd.
Yvonne Smit, CY Grower Supplies Ltd.
Rob Welsh, Kwantlen Polytechnic University
Cable Baker, Down to Earth Landscapes
Lynda Krabbendam, West Creek Farms Ltd.
Bill Hardy, Grow & Gather {Trice Farms Ltd.}
#102, 19289 Langley Bypass, Surrey, BC, V3S 6K1
General Phone: 604.575.3500; Toll Free within BC: 1.800.421.7963
General Email: [email protected]
Website: CanWestHortExpo.com Twitter: twitter.com/canwesthortshow
Facebook: facebook.com/canwestshow Instagram: Instagram.com/canwesthortexpo
