EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 1 Drive company value Boost sales, revenue and prots Find investors and alliance partners Fully accountable services to assist you to ‣ Increase investor visibility ‣ Foster more investing interest ‣ Compete more aggressively for investors ‣ Position your investment proposition ‣ Achieve the highest share valuation ‣ Deliver many highly qualied leads ‣ Increase support to sales force ‣ Open new geographical markets ‣ Find key distributors and resellers ‣ Evidence based marketing programs ‣ Attract collaborative partners ‣ Become investor ready ‣ Commercialise new products ‣ Position company in world markets Resources | Engineering | Construction | Biotechnology | Healthcare | ICT | Aerospace | Consumer
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EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 1
Drive company value
Boost sales, revenue and pro!ts
Find investors and alliance partners
Fully accountable services to assist you to
‣ Increase investor visibility‣ Foster more investing interest‣ Compete more aggressively for investors‣ Position your investment proposition‣ Achieve the highest share valuation
‣ Deliver many highly quali!ed leads ‣ Increase support to sales force‣ Open new geographical markets‣ Find key distributors and resellers‣ Evidence based marketing programs
‣ Attract collaborative partners‣ Become investor ready‣ Commercialise new products‣ Position company in world markets
Exponential Business Development Pty Ltd— ATF the Exponential Trust ABN 843687327
PO Box 1837 Subiaco WA 6904
Barry Epstein
Extensive experience
‣ Technical marketing, sales, media / investor relations and commercialisation expert with more than 30 years experience in generating signi!cant incremental revenue and pro!ts and delivering assistance in new technology commercialisation to private and public listed companies operating in many industries.
‣ Successfully attracted strategic alliances, licensing deals and buyers and sellers for several technology based clients and commodities traders through marketing based commercialisation activities (database compilation, industry media relations, etc).
‣ Delivered high level assistance for capital raising of many organisations in many market sectors resulting in successfully raising more than $40 million over 5 years. Prepared many succinct and visually appealing investment documents and investor presentations with strong value propositions. Well connected with many equity capital promoters locally, nationally and internationally.
‣ Not-for-pro!t industry experience with several successful capital campaigns including raising the initial $20 million for the WA Institute of Medical Research, generating signi!cant incremental donations for other charities using direct marketing campaigns and CEO of the Leukaemia Foundation (WA branch).
‣ Currently serving as board director for a two unlisted mining exploration and internet companies.
‣ Listed in Who’s Who in Business in Western Australia for two consecutive years.
‣ Senior management experience with a Fortune 500 company in the USA with responsibility for worldwide marketing as well as several medium size, multi-million dollar Australian laboratories as CEO and Managing Director. He was responsible for successfully expanding these businesses.
‣ Successfully launched many new technically based products and services in local, national and international markets.
‣ Undertook a wide range of market research activities, wrote many marketing and strategic plans and implemented and tracked the success of projects recommended.
‣ Successfully delivered an array of evidence based business development and strategic marketing services for many Australian companies across several industries that has resulted in strong and sustained business growth.
‣ Extensive experience and expertise in relationship (database) marketing techniques that contributed to pro!tability of many companies. Received a national award from the Direct Marketing Association for achieving substantial results for promotional programs.
‣ Published articles in national Australian professional journals in marketing and sales techniques.
‣ Received awards from the American Film Festival in New York City for scienti!c educational movies using 35mm motion picture !lm and computer animation techniques.
‣ Contributing author (Physics Chapter) for a scienti!c/medical textbook published in New York City - Doppler Echocardiography in Heart Disease.
‣ Educational achievements include an undergraduate degree in biological sciences and a post-graduate diploma in medical imaging from the New York Radiological Institute affiliated with the largest hospitals in New York - Columbia Presbyterian and Mt Sinai.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 3
Become commercial readyModel for success
An array of technically based and fully accountable services include product/service commercialisation, capital raising support, investor and media relations, journal advertising, marketing, brochures, sales support and more.
Services have proven to deliver measurable, tangible bene!ts for many Australian and international organisations (private, public listed and non-pro!t) operating across many industries.
Prepare commercial and investment documents (information memorandum, investment overview and PowerPoint) that has a professional look and feel with a
strong compelling value proposition (to include the offer). It is important to update your corporate look that is visually appealing and matches others in the industry you operate in including the investment community.
Compile industry database
1
2It is necessary to compile a database (email, facsimile and postal addresses) for a wide range of individuals that represent the industry you operate in speci"cally for the geographical regions you wish to attract business from.
Some of these should include, but not limited to, editors and others for the industry media (online and print), general business and investment media, associations and research organisations (researchers, members, management, advisors), investors and investment groups (VC’s), licensing and partnering executives, scienti"c officers, key note speakers at conferences and more.
3 Media releases
4 Mail & email promotions
Prepare several professional looking promotions and distribute these to the database and to other lists that may be sourced from your industry media. Lists are usually available for rental and it is possible to select speci"c individuals who work in certain projects in distinct geographic areas. Promotions must have strong value propositions and a call to action is important.
Write and distribute media releases to your database and to several other audiences (business, "nance, technical, etc) in selected geographic regions. Use a third party media distribution service (e.g. AAP Medianet) that will get your release exposed.
5 Advertising & social media
Identify affordable advertising opportunities (print and digital) in several key industry journals and directories. It is recommended to create a LinkedIn pro"le, join several relevant industry groups and actively communicate with your colleagues (post questions, media releases, etc).
6 Tradeshows
Identify key tradeshows in selected geographic areas and prioritise these for attendance and exhibiting.
Responses / leads / sales
To include direct sales and enquiries for strategic alliances, investment, commercial, media, advertising and more.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 4
Resources, construction & transport
Xplore Mining Pty Ltd
Prepared all investment and investor relations documents and website for this new venture and was appointed executive director (investor and media relations). Currently raising $4.3 million in private equity.
Edgestone Australia Pty Ltd
Assisted in identifying several resource commodities buyers and sellers for this large Australian based trading company operating in world markets.
XRF Scienti!c Limited (ASX)
Provided several marketing, media relations and senior executive recruitment functions for this ASX listed company that provides mining laboratory products to most of the enterprise level mining industry clients. Compiled an international database, wrote and distributed several technical media releases that assisted in signi!cantly increasing stock valuation.
ChemCentre WA
Prepared a detailed marketing plan to launch a new geochemical analysis service into the Australian and international markets. Wrote and produced a services brochure, compiled an industry database and wrote and distributed a media release to selected markets. Previous assignment included the preparation of a marketing plan and implementation of several projects that resulted in generating substantial volume of incremental business, primarily in the resources sector.
IFS Construction Services Limited (ASX)
Prepared a Strategic Plan for this ASX listed company that provides formwork, scaffolding and engineering products and services in Australia, Asia and the Middle East. The plan included strategies to increase the share price and generate incremental sales, revenue and pro!ts over three years in several regional markets. Wrote and produced a corporate brochure and press advertisement that appeared in key industry trade journals.
strategic planIFS CONSTRUCTION SERVICES LIMITED
2010 –2012
Private and con! dential.
This information is not to be reproduced
without the permission of IFS executives.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 5
Resources, construction & transport
Wintermute Metals
Wrote and designed investment documents and product brochure for this renewable resources company that extracts precious metals from scrap catalytic converters.
Mintec Communications
Upgraded the corporate look and provided strong sales support materials designed to generate new clients for this leading communications group with high pro!le mining clients. Wrote and designed a press advertisement and highly technical brochure for this organisation that services most of the enterprise mining clients.
Spacer Tech
Assisted in identifying several resource commodities buyers and sellers for this large Australian based trading company operating in world markets.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 6
Resources, construction & transport
Mintec Communications
Upgraded the corporate look and provided strong sales support materials designed to generate new clients for this leading communications group with high pro!le mining clients. Wrote and designed a press advertisement and highly technical brochure for this organisation that services most of the enterprise mining clients.
Spacer Tech
Assisted in identifying several resource commodities buyers and sellers for this large Australian based trading company operating in world markets.
Rias Technologies
Prepared an investment document to support capital raising efforts and delivered industry media relations services (compilation of industry database and writing / distribution of highly technical media release) designed to attract licensing partners worldwide.
Array Precise Point Positions System Project - Curtin University
Provided industry media support designed to attract licensing partners through the compilation of a comprehensive industry database.
Raindance Systems
Provided a range of commercialisation and investment services to this private company operating in the aerospace industry worldwide. Wrote, designed and produced an Information Memorandum, a PowerPoint presentation to investors and new website that actively contributed to successfully raising more than $3 million in capital over a 6 week period to allow for successful entry into the US markets.
Engineering and aerospace
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 7
ICT, telecommunications & internet
ISA Technologies
Assisted business development activities for this privately operated group offering a range of highly sophisticated super computer (high performance computing) and other services to enterprise level organisations primarily in the resources sector. Wrote, designed and produced two technical brochures, designed a draft website, produced an industry press advertisement that appeared in a trade journal and prepared a market entry strategy for a key USA sector.
Titan Interactive
Provided a range of commercialisation and capital raising support services to this privately held Perth based ICT company providing web solutions to hundreds of clients in many industries. Services included the preparation of an Information Memorandum that was successfully used for capital raising purposes, hiring and training a sales force, developing sales materials and other senior level marketing activities.
The Buzz Corporation
Designed and produced a new website for this private company with highly innovative technology operating in the telecommunications industry. The technology takes internet VoIP to a higher level to deliver consumer cost savings.
Virtual Medical Centre
Delivered capital raising, marketing and commercialisation services over four consecutive years to this leading ICT company including the preparation of an Information Memorandum that assisted in raising more than $2.1 million). Prepared a strategic plan, wrote and produced many trade journal and digital advertisements for medical practitioners and pharmaceutical companies, recruited an online digital ad agency, recruited and trained sales staff, marketed community educational seminars, media relations, provided a detailed marketing plan, prepared and attended trade shows, facilitated a joint venture with a leading publisher to produce a 45 page print magazine (Consult) and delivered strategic direction that resulted in generating incremental revenue and achieving Australia’s number 1 health web portal.
Living Years
Supported a successful capital raise of $1.8 million and attracted high pro!le international clients for this privately held company that provides private labeled social network products for the $42 billion pet industry. Provided investor & media relations, executive recruitment, strategic marketing planning and implementation of many promotional programs to build and launch the highly sophisticated product and currently serving on the Board of Directors.
VIRTUAL MEDICAL CENTRE | DRAFT STRATEGIC PLAN | PRIVATE AND CONFIDENTIAL 1
July 2010
strategic plan
Prepared by Barry Epstein
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 8
Financial and corporate services
Momentum Capital Pty Ltd
Wrote an Offering Memorandum for this private held company that attempted to raise $100 million in funding. Was invited on the board for this venture.
Blue Edge Financial Planning
Wrote and designed a new website , sales brochure and press advertisement that was placed in mainstream women’s magazine.
Momentum Capital
Delivered a range of services to this private equity raising group located in Perth.
Epic Corporate Solutions
Designed, produced and placed an industry journal press advertisement for this private company operating in several industries.
Subiaco Business Centre
Designed and produced a new website with advanced functionality.
You can now use our extensive experience and credentials in corporate compliance and
financial acumen to meet your company secretarial and financial needs, affordably,
reliably and in a timely manner. We can work with your management team as a
consultant, as your complete finance department or on a project basis. Contact us now
to discuss how you can improve efficiency, profitability, investor relations and keep
ahead of the ever changing compliance requirements to minimise your risks as a
Company Director.
✓ Immediate and highly affordable access to a top level professional
✓ Ensure compliance with ASX & Corporations Act
✓ Pre-IPO and ASX listed companies
✓ Wide range of professional services provided on demand
Meet your new Company Secretary & CFO
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 9
Biotechnology and healthcare
Johnson & Johnson Ultrasound
Held a senior executive level position with this Fortune 500 Company and assisted with clinical validation and launched many new diagnostic medical devices worldwide that successfully positioned the technology and company as the industry leader with excess of annual sales of USD$70 million using primarily educationally based media relations, direct marketing, advertising, brochures and trade shows. Pioneered a closed loop marketing system in the J&J family of companies that tracked and measured sales versus lead generation which was adopted by many other companies. Undertook a range of market research activities to help the commercialisation process.
Proteomics International
Attracted a strategic alliance from a multinational molecular diagnostic equipment group for biomarkers that were discovered and patented. Currently, designated as VP Marketing and delivering a range of investment, biomarker molecule commercialisation activities, marketing and business development services for this private drug discovery and biotechnology services company delivering protein analysis services worldwide and conducting high level research in proteins. Wrote and designed an investment document (Information Memorandum), prepared a Commercialisation Plan, designed a new website, established an international database and actively promoted the organisation into other markets through extensive media relations activities.
Epichem
Planned and implemented a range of marketing and media relations initiatives designed to boost molecule product sales internationally for this wholly owned drug discovery subsidiary of an ASX listed company PharmAus. Prepared and Export Plan.
Heartlink (ASX)
Delivered media relations services (worldwide press releases) to attract strategic alliance partners for two products including anti-cancer therapeutics and a medical device. Also provided a marketing plan for this once ASX listing group.
INFORMATION MEMORANDUM
Accelerated drug discovery technology
and a readily available pipeline of
validated molecules for licensing
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 10
Biotechnology and healthcare
Conexio Genomics
Currently the VP Marketing for this privately operating biotechnology company with a range of products to support molecular pathologists and tissue typing laboratories worldwide. Prepared a marketing plan, wrote and designed new brochure and a new press advertisement and implemented several promotions and media relations activities to launch new products worldwide.
Alchemist Healthcare (ASX)
Delivered a range of commercialisation and capital raising assistance to this ASX listed company that successfully raised around $30 million including a Strategic Marketing Plan, Investor Presentation, Information Memorandum, Prospectus and more.
Resonance Health Care Limited (ASX)
Delivered a range of support services for capital raising and business development for this ASX Listed biotechnology company. Some of the services offered included: Strategic Marketing Plan; New brochure and PowerPoint presentation; New website; Preparation and presentation of proposals to a leading pharmaceutical company and surgeons in the USA, and a leading radiology company in the UK.
Onsite Health Solutions
Assisted in acquiring new business for this private and pro!table company operating within the mining, construction and oil and gas industries. Prepared a media schedule for industry journals; Designed and placed a press advertisement; Compiled a tradeshow budget; Recruited and trained a sales representative.
MedExAus
Assisted in commercialising this company by designing, producing and placing a new press advertisement in consumer media and updated their Information Memorandum.
Perth Laser Vision Centre
Signi!cantly Increased revenue and pro!ts through marketing activities for this privately operating medical specialist practice offering services direct to consumers. Delivered many professional marketing services over 5 years for this privately operating health company including; Preparation of a Strategic Marketing Plan; Preparation of media schedule and; Design and production of many press advertisements in mainstream consumer media; Wrote and designed a new brochure; and design and production of a new website with advanced functionality.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 11
Biotechnology and healthcare
Vibra Q / Lymphogenics
Provided many marketing and commercialisation services over 4 years for these medical device groups with a new electronic motor including the preparation of a strategic marketing plan, Power Point presentations, Investor Presentation, writing and production of a product brochure, wrote and designed a new website, preparation of a press advertisement placed in an international trade journal to attract distributors, compiled an international media database and sent several media releases that received high level enquiries from technical editors of trade journals.
Innovative Hair Loss Solutions
Increased the volume of sales and assisted in capital raising activities by writing, producing and distributing several marketing and investor presentation materials for this consumer based service provider including a; New visually enhanced website with advanced functionality; Press advertisements; Franchise website and documents; Direct mail programs and more.
Pharmacy Alliance
Delivered strategy and support to the sales function of this large alliance of pharmacies Australia wide. Wrote and designed a sales brochure and new website for this private healthcare group that supported their sales growth programs that successfully attracted additional pharmacy clients to use their services.
Murdoch Eye Centre
Designed and produced a new visually attractive website for this private ophthalmic group of surgeons.
AF Ablation Clinic
Designed a patient information brochure for this highly specialised cardiology clinic that provides services to other cardiologists.
Perth Cardiovascular Institute
Delivered marketing and business development services to this private cardiovascular laboratory that included direct marketing activities to boost sales.
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 12
Biotechnology and healthcare
WA Cardiology Services
Substantially increased revenue and pro!ts over 10 consecutive years for this large private medical laboratory. Provided the General Manager function with a staff of 50 technologists, doctors and administration with over 20 testing centres throughout Western Australia. Functions including staffing, training, marketing (using direct mail and market research) and some echocardiography and successful negotiation with St John of God Hospital in Murdoch for premises. Launched many new cardiovascular testing services to the medical community and consumers.
Saniata Clinical & Cosmetic
Wrote, produced and placed a press advertisement in a consumer media that resulted in increased sales for this medical clinic.
Education
Manual Concepts
Signi!cantly increased revenue and pro!ts for this privately operated post graduate education group providing services on a worldwide basis over a four year period. Designed and produced a new website with eCommerce and other advanced functionality and designed several new brochures and press advertisements that are currently running in several industry journals worldwide.
Curtin University
Delivered a new eCommerce strategy to support incremental student enrollments for undergraduate and graduate studies in Electrical Engineering and Computing.
Postgraduate educational programmes designed to improve patient management and fast track to a Masters degree
Education for Health Professionals
www.manualconcepts.com
CERTIFICATE IN
Orthopaedic Manual TherapyInformation brochure
Introduction Manual Concepts and Curtin University are o! ering a new partnership in post-graduate clinical education leading to higher education quali" cations.
Participants completing the 4-week Certi" cate in Orthopaedic Manual Therapy programme provided by Manual Concepts may be eligible to undertake distance-learning units through the School of Physiotherapy, which then accelerates completion of the Masters in Clinical Physiotherapy (Manipulative Therapy or Sports Therapy stream). These quali" cations can lead to level 2 titled membership of either the MPA or Sports specialist interest group.
This exciting new opportunity could be your stepping stone to an even higher professional status beyond level 2 entitlement, through to membership of the Australian College of Physiotherapists as a Clinical Specialist.
telephone: 08 9317 6022 • [email protected] • PO Box 1236, Booragoon, Western Australia 6954
EXPONENTIAL BUSINESS DEVELOPMENT | CAPABILITIES | JULY 2012 13
Education
Jiig-Cal Australia
Prepared a marketing plan, designed and implemented a range of direct marketing and media relations promotions to attract business and consumer clients for this privately operating company that provides a range of career guidance software.
Not-for-pro!t
Malaysia Singapore Australia Society Inc
Wrote and designed a newsletter and arranged media relations services for this not-for-pro!t organisation.
