DIGITAL MARKETING

WHO WE ARE AN INTEGRATED TEAM OF SPECIALISTS & STRATEGISTS

SEARCH ENGINE MARKETING

Our thorough approach to search engine marketing (SEM) offers hands-on, specialized consultation focusing on Search Engine Optimization (SEO) & Pay Per Click (PPC) Management.

SOCIAL MEDIA

Our team has mastered delivering & executing initiative-based, social media strategies across the top social networks – Facebook, YouTube, Twitter, Instagram, Pinterest & more..

CONTENT DEVELOPMENT

Through a blended approach, we help your company discover its brand positioning & voice, and then develop an integrated content strategy for targeted distribution across several platforms.

BRAND STRATEGY

After analyzing your brand’s audience & competitors, we create a brand strategy for how to position your messaging & target your strengths to obtain the best online brand impression

ANALYTICS

From Google Analytics to Facebook Insights, our team prides ourselves in making our client reports as integrated & comprehensive as possible

PAID MEDIA

Through research, strategizing & optimizing, we create successful display & search engine advertising campaigns, social media paid strategies & retargeting campaigns through Google Adwords & Adroll

WE HAVE PROUDLY WORKED FOR THE FOLLOWING CLIENTS

OUR PROCESS

EXECUTE Resources & timing is key to the efficiency of marketing efforts. We work with your

key stakeholders & partners to execute.

REPORT &

OPTIMIZE

An opportunity can present itself within the data. We look

for those opportunities by providing reporting on key learnings and actionable

insights to optimize.

STRATEGIZE &

PLAN

Our plans are created with calculated tactics that

approach your targeted audience, user, consumer,

or customer.

ANALYZE &

ASSESS

We believe that data and insights can help to fuel

strategic plans and make informed business decisions and assess and analyze your

digital landscape.

ENG

AGEM

ENT

ACQUISITION

CO

NVER

SION

RETENTION

WHERE IS YOUR BRAND POSITIONED?

The best approach for digital starts by prioritizing what defines “success.” It’s about defining objectives and ensuring the right goals & KPIs are laddering back up to objectives.

CASE STUDIES

CLIENT MANAGEMENT AT THE MONTAGE BEVERLY HILLS SOUGHT A NEED TO CHANGE THE BRANDING OF “SCARPETTA BEVERLY HILLS” TO “SCARPETTA LOS ANGELES” HOPING TO ATTRACT A WIDER AUDIENCE AND SHIFT PERCEPTIONS.

CATEGORY Integrated Digital Marketing, Social Media, Re-Branding, Content Production, Influencer Outreach, Event Marketing of Food/Restaurants

CASE Realizing the need to embody a “Los Angeles” local-aspect, the restaurant didn’t switch locations but rather renamed itself across all Social Media channels as well as rebranded with the hashtag #ScarpettaLA. Further distancing itself from the more expensive stereotype of “Beverly Hills,” Scarpetta launched a Happy Hour menu, an affordable introduction to the famous food & quality of service that is known to all Scarpetta restaurants nationwide. Working collaboratively with PR efforts, Buzzsmith social media team raised awareness by strategic coverage and content production of the Happy Hour menu as well as maintaining ongoing conversations with key influencers to amplify messaging & further engagement with the brand. In addition to delivering editorial calendars, community management, asset development, and strategic reporting, Buzzsmith developed recurring Influencer Dinners at the Chef’s Counter — further shedding light on the intimate, localized aspect of Scarpetta LA by inviting influential members of the community for a heightened shareable experience.

RESULTS • Top keywords shifted for “Scarpetta Beverly Hills” to “Scarpetta LA” • Influencer Dinner raised awareness adding usage of the hashtag #ScarpettaLA • Growth on Facebook; Growth on Twitter; Growth on Instagram • Popularity in Happy Hour initiative with integrated PR coverage supported by Social

Media conversations on Twitter & Instagram • Montage Beverly Hills General Manager reported that “more checks” have been cut

during Happy Hour

SCARPETTA LA

CLIENT BUGABOO IS ONE OF THE WORLD’S MOST COVETED STROLLER FASHION BRANDS. ITS ICONIC LOGO AND STATE-OF-THE-ART WHEELS ARE COMMONLY SEEN ON SIDEWALKS THROUGHOUT THE WORLD. WITH AN ALREADY STRONG PR AND MEDIA PRESENCE MAINLY DUE TO A-LISTED CELEBRITIES PUSHING A BUGABOO, NOT TO MENTION THE GROWING NUMBER OF FASHION-FORWARD MOMS AND STYLISH DADS IN METROPOLITAN CITIES, BUGABOO IS A MODERN BRAND THAT EMBRACES INNOVATIVE TECHNOLOGY AND DESIGN.

CATEGORY Campaign, Social Media, Media, Analytics

CASE With the launch of the BUGABOO Cameleon3, Buzzsmith designed a program for Bugaboo that targets new audiences, produces the right messaging, and engages conversations on websites, blogs, and social networks. 3 for 30 recruited fifteen influential bloggers and social influencers to try the Cameleon3 for 30 days. The program targeted bloggers and social influencers that were: 1) A brand and personality fit that aligned with the brand’s positioning 2) Each with a high traffic volume to their blog and/or healthy social media following

RESULTS • 17.8 million impressions were gained in the course of 3 months • Prior to the campaign, US engagement ranked 4th on Facebook, after the campaign, US

audience engagement ranked 1st beating Europe and Australia where there was an already strong fan-base

• Leading referring sites to Bugaboo.com shifted from Craigslist Sites to TheDaybookBlog (one of our 3 for 30 bloggers) and Facebook

• Referring traffic on Bugaboo.com increased by 33% as a result of the campaign • Organic keywords for “Bugaboo Cameleon” and “Bugaboo Cameleon 3” grew • Buzzsmith & Bugaboo nominated for a 2013 Social Bees Award

BUGABOO

CLIENT PREMIUM DENIM COMPANY GENETIC WAS SEEKING TO REDEFINE THEIR BRAND VOICE WITH THE “BE YOU PROJECT” A VIDEO AIMED TO SHIFT CONVERSATION AND BRAND LOOK+FEEL

CATEGORY Campaign, Social Media, Media, Analytics

CASE GENETIC wanted to shift from their typical celebrity, pop culture influence to a more meaningful focus on the truths of a woman. This was accomplished successfully with the help of Buzzsmith’s video marketing strategy + SEO team. In conjunction with the launch of their video, Genetic also relaunched a fresh new site design featuring the video spanning across widescreen on the site

RESULTS • 14,755 views on YouTube since launching in mid-May

• Hashtag #BeYouProject received over 1.2 Million exposure on Twitter on the first 3 days

• OVERALL: Brand excelled in shifting conversation and associating a new “girl” -- Tasya Van Ree, an edgy spoken word artist whose influence on Instagram quickly turned into a loyal fanbase for Genetic

GENETIC DENIM

CLIENT A WELL RESPECTED AND HIGHLY INVESTED IN CPG STARTUP WITH BACKERS FROM THE FOUNDERS OF TWITTER TO BILL GATES, THIS GROUND-BREAKING MEAT ALTERNATIVE COMPANY WAS LACKING A FIRM FOUNDATION OF DIGITAL MARKETING

CATEGORY Content Development, Digital Marketing, Community Management, Campaign

CASE Buzzsmith vetted candidates for Beyond Meat’s digital marketing position while at the same time, fulfilled the duties of community management, site development, and overall digital marketing advisement.

We also identified the need to grow awareness while at the same time develop content that would provide long-tail SEO traffic. Buzzsmith set out create a Chicken Recipe Program that would help Beyond Meat rank around keywords

RESULTS • Facebook, Twitter, Instagram, and Pinterest maintains a steady growth and

awareness factor that is in line with a strategic objective; not existing just for the sake of being online

• Optimized content and educated brand on best practices in order to maintain • While Buzzsmith is continuing monitoring of social media awareness and

conversation, the brand has began structuring their digital marketing department in house leaving Buzzsmith the opportunities to propose and execute strategic campaigns for added awareness and engagement

• A user generated and curated recipe program that helped Beyond Meat to rank on the 1st page for “Vegan Chicken Recipes” and “Vegetarian Chicken Recipes”

BEYOND MEAT

THANK YOUCONTACT INFO

Denise Garciano Nafarrete denise.nafarrete@buzzsmith.com