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PRESENTED BY:
MAYURI TRIVEDI
ANKITA CHAKRAVARTY
SHIVANGI KANT
SAKSHI AHUJA
SHUBHANGI BARERIA
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LIPCARE
Who all could be needing it?
Where are they?
What unique benefits they seek?
What occasions? Form of the product?
Technology used?
Price range?
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Who are they?
Gender wise # Male,
# Female.Age wise # Children (2-12 yrs)
# Teen ager (13-19 yrs)
# Middle age (20-45 yrs)
# Elders (45+ yrs)Income wise # Lower income group
# Middle income group
# Upper income group.
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Occupation Wise
Students # school going
# college goinghouse wives
working class # blue collar
# white collar
# EntrepreneurUnorganized sector workers
Orientation wise
# Straight
# Gay
# Lesbian
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Rural ,
Urban (Small cities, Metro cities).
Dessert
Coastal area
Hill area
Plains
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Long lasting
Softness
Smoothness
Flavor
Gloss, glitter
Matte
Nourishment
Moisturizing
Non- Chemical Base
Natural lip color ( anti blackening)
Colors (red,pink,maroon, mouve,magenta,brown etc.)
(sober,vibrant,base,natural,matellic)
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Frequency#Daily or regular
#Occasional
Time
# Day# Evening
# Night
# Anytime
Usage
# Personal use or family use
# Self use or professional guidance
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Solid ( stick,powder,lip pencil)
Liquid (lotion, spray)
Semi liquid ( crme)
Gel
Gaseous (foam)
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Herbal
Chemical
Ayurvedic
Medicinal
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Vaseline Borolene Nivea
Male, Female Male, female Female
All age groups Middle age, Elder Teen + middle age
Middle income Lower + middleincome
Middle + upperincome
Students, Workingclass
Blue collar+ housewives+ unorg. sector
White collar+students + h w
Straight Straight straight
Urban Rural+ small towns Urban
Soft + moisture Smoothness(cracklips)
Flavor+ softness+color+ moisture
Daily, Anytime, Daily, Anytime Daily, Anytime
Personal and self use Family use Personal and self use
Gel Crme Gel
Chemical Chemical + Medicinal Chemical
Rs 20 for 10 gm Rs 20 for 21 gm Rs 35-200 for 12 gm
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Mac Lakme Maybelline
Female female Female
Teen + middle age Teen + middle age Middle age
Upper segment (premium) Middle+ upperincome
Upper segment
Students + white collar+entrepreneur
Students + whitecollar+entrepreneur
Students(coll ) + whitecollar+ entrepreneur
Straight Straight StraightUrban(metro) Urban Urban(metro)
Color+ gloss+ softness+flavor
Color+ gloss+matte+ softness
Color+ nourishment+long-lasting +matte
Daily + anytime Daily + anytime Daily + anytime
Personal +self use Personal +self use Personal +self useLiquid , solid Liquid , solid Liquid , solid
chemical chemical chemical
Rs 350 and above (3-4gm) Rs 150- Rs.500 (3-4 gm)
Rs 200 and above(3-4gm)
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Although the market for lip care products is fully
tapped n there are large varieties of lip careproduct, all of them are chemical base.
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Niche 1 Niche 2 Niche 3Female Male, female
(SMOKERS)Male
Teen + middle age Middle age Teen + middle age
Middle income Middle + upper Upper
College g
oing+
housewives+ white collar
White c
ollar +entrepreneur C
ollege g
oing+ w
hitecollar
Urban urban Urban
straight straight Gay
Color+ flavor+ nonchemical+ moisture
Anti blackening+nourishment
Color+ flavor+moisture
Daily+ anytime Daily Daily+ anytime
Personal+ self use Personal + self use Personal+ self use
semi-liquid Gel semi-liquid
Herbal Medicinal chemical
Rs 100 -200(3gms) Rs 150(8gms) Rs 250-500(3gms)
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Niche 1:
Herbal semi liquid lip colour with moisturizer
and flavour priced Rs.100 -200 (3gms), suitable for
daily, anytime and personal use for teen age and
middle age females of urban areas who are
students, housewives or working & belong tomiddle income families.
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Niche 2:
A medicinal anti-blackening and nourishing
gel priced Rs.150(8gms) for daily, anytime
and personal use suitable for heavy smoking
middle aged males and females who belongs
to middle and upper income group living in
metros and are either white collared orentrepreneurs.
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Niche 3:
A chemical based semi liquid lip color with
flavor and moisturizer priced Rs.250-500 for
daily anytime and personal use especially
formulated for teen and middle aged
GAYS belong to urban (metros) upper
income families who are either students orwhite collared employees.
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THANK YOU