Date post: | 05-Dec-2014 |
Category: |
Technology |
Upload: | mari-tikkanen |
View: | 272 times |
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Leverage new communication technology for development and
health
M4IDwww.m4id.fi
Services
• Strategy Development
• Creative concepts, campaign
development• Technical innovation/ production• Capacity Building
• MacArthur Foundation• World Health Organization, Europe Region• World Health Organization, HQ• World Health Organization, South-East Asia Region• Partnership for Maternal, Newborn and Child Health• United Nations Population Fund• Women’s Refugee Commission• Immpact• Reproductive Health Matters• The Resource Alliance
Work
Mama – Together for Safe Births in Crises
• UNFPA social media driven maternal health advocacy campaign
• 190,000 members, 10,000 appeal names, +40 media articles
• Strong official, political support • Resulted in € 500,000 for
UNFPA’s Maternal Health Trust Fund and a € 5 million unearmarked funding increase
Push for Change - UNFPA
WHO SEARO
- Goal: engage 100,000 - Advocate with policy makers & health decision-makers, hospital administrators - WHA resolution signed
Strategy
- Raise support through simple reaction tester- Seed with health bloggers, champions,
disaster communities- Use public support to advicate at national, regional, global Ministerial/health meetings
Results
• + 218 000 reacted to date• Extensive media coverage and e-fluencer engagement• 1 400 ‘fans’• Resolution signed May 2011• Actions taken in India, Nepal, Indonesia, Bhutan• Map roll-out