Title: Strategic Promotional Plan

Group name: City builder. Group members: Kamrun Nahar Tania Ahad Hossain Abir Saiful Islam Nusrat Sarmin

Strategic Questions?

Questions Answer

1. Core objectives To increase brand awareness of lamudi.

2.Who Implemented by Lamudi with third party.

3.What www.lamudi.com.bd

4.To whom Real estate customer.

5.Where Online & offline.

6.When ( time frame) From starting to 3 months.

7.How Strategic Promotional Plan.

8.Cost All strategic planning cost.

Existing Strategy

1. Free shift.2. TVC, Ads in newspaper, FM radio.3. Raffle draw4. Ads in TV headline5. Police Box, Umbrella, Rickshaw board.

Proposed Strategy:

1. Buzz marketing:

Bus decoration: Each bus will be decorated outside on basis of lamudi’s theme. This will let customer know more about lamudi.

Bus service: Lamudi will hire 4 buses for each following roads:

Mirpur-12 to Gulistan Mirpur-1 to Azimpur Mirpur-10 to Uttare Mirpur-10 to Gulshan-2.

People will get free trip for whole one day in each week. This free offer will continue for 3 months campaign.

2. Website development:We want to provide customer easy searching facilities. Without going deep of website we want to make it easy so that they find their desire properties easily. Our proposed draft:

3. 3D Printing:Our team want to use some 3D graphics which will easily attract consumer attention and make them curious to learn more about lamudi.

Constrain analysis of promotion activities and solution:

Constrain Causes Solution

1. New strategy Customers are not familiar with it.

Contractor and helper will inform about lamudi’s free service.

2. Congestion to get in the bus

Because of free service more people will try to get in.

After fill-up bus, helper will shut the door.

3. Passengers suspicion Generally free servicing create doubt among the people.

Leaflet with details information will be distributed.

Implementation Plan:

Activities Time period Who will do Outcome

Buzz marketing 1. Bus decoration2. 3D Graphics

3 months Lamudi + Our team Catch the attention of customer and increase sell.

Website development

3 weeks. Our team Easy finding.

BUDGET

Serial No. Items Unit cost (TK) Total unit Cost (TK)Buzz marketing

1 Bus rent 72000 4 288000

2 Bus decoration 20000 4 80000

3 Others ------ ----- 30000

Total cost 398000

1 Website development 20000 1 20000

Administrative cost

Serial No. Items Monthly salary(TK) Total month Cost (TK)

1 Team leader 30000 3 90000

2 Coordinator 25000 3 75000

3 Program officer one 20000 3 60000

Program officer two 20000 3 60000

Total cost 285000

Grand total 683000

Revenue analysis

Number of customers will be noticed by the promotional activities:

Total seat in one bus: 50 Now, Number of trip = 6 promotion period = 3 months.Number of bus = 4

Number of people will cover:50*6*4*90=108000

Word of mouth spread: 108000*5 = 540000 persons. Suppose, Overlapping: 50%.Rest: = 270000 person.

If 1 person in 10000 purchase from lamudi, then number will be : 27.

Assume, price of each flat: 3500000tk.and price of plot: 3000000tk (per decimal)We assume that, lamudi impose 2.5% charge in each flat and plot.

So now we get

Revenue ------- 4387500tk (87500tk from each flat & 75000tk from each plot) Cost ------- 683000tk

Profit ------- 3704500tk.

Website visitors:

Assume, Total visitors = 200000Overlapping = 50%Rest= 100000If 1 person from 10000 purchase from lamudi then total number of buyer = 10

Assume, price of each flat: 3500000tk.and price of plot: 3000000tk (per decimal)We assume that lamudi impose 2.5% charge in each flat and plot.

So now we get Revenue ------- 1625000tk (87500tk from each flat & 75000tk from each plot.) Cost- ------- 683000tk Profit ------- 942000tk.

Total profit: 4646500tk.

4646500 ROI percentage = * 100 = 680%

683000

Exit plan

Further continuation of this promotional activities may be required by lamudi. Because to stay in competition, this types of innovative promotional program need to sustain. So, learning from this promotional program will be shared with representative with lamudi so that they may able to acknowledge about the details of the program and related stakeholders. At the end of the promotional campaign, report will be submitted and details responsibility will be handed over to lamudi with due procedure.