w w w . b l o g m i n t . c o m

KOL Campaign

Shoppers Stop

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Campaign Overview

Objective

Generate hype and excitement around the products & #EOSS sale of Shoppers Stop through social media & blogs.

The study concludes that shopping experience has a direct influence on customer loyalty & hence shoppers stop needed a digital strategy for same.

Solution

Blogmint actually developed a home to home plan because we believe trial is very important in a product like this and facilitated that trial by taking it to the consumers.

Blogmint engaged 100+ Bloggers & Twittteratis for this campaign and delivered 13 million+ impressions.

After product trial, bloggers documented experience for Shoppers Stop products through social media and blogs resulting into 1,00,000+ Blog

Views.

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Phase 1: Experiential Blogging: Shoppers Stop Products Trial02

Solution

Social engagement was done around these blogs highlighting the USP’s of these products.

To maintain the authenticity, a bloggers outreach was chosen as a route to generate positive conversations about Shoppers Stop Products.

100+ bloggers were sent Shoppers Stop Hampers to experience the best products in town.

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Phase 2: Positive WOM + Published Blog Posts03

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Phase 3: Social Media Engagement #EOSS Sale04

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What were the results?

500+ Influencers

With a reach of 5,678,339

13 million+Impressions

7 million+ reach

10,000+ Twitter Engagement, 1,00,000+ Blog Views

100+ Bloggers, Twitteratis

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w w w . b l o g m i n t . c o m https://www.blogmint.com/

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