Case Study on Social Media Marketing

For – Belkin IndiaFor – Belkin India

By - ADG Online Solutions Pvt. Ltd.By - ADG Online Solutions Pvt. Ltd.

Back in 2010…

Belkin, a California based digital Belkin, a California based digital and lifestyle accessories brand and lifestyle accessories brand

sprouted in Indiasprouted in India

and their vision…

Strong Brand PresenceStrong Brand Presence

Aggressive Product SellingAggressive Product Selling

Remarkable shift from start-up to Remarkable shift from start-up to Market Leader in Wireless Market Leader in Wireless Networking Space in IndiaNetworking Space in India

The biggest challenge…

Social Media was the Social Media was the only medium chosen to only medium chosen to go ahead considering go ahead considering its cost, proliferated its cost, proliferated outreach and targeted outreach and targeted approach.approach.

yet we stayed ajar…

We targeted young We targeted young buyers, technology buyers, technology

enthusiasts and enthusiasts and prime purchase prime purchase

decision makers decision makers in more than 30 in more than 30

days across Indiadays across India

Pioneer in Digital Media Marketing and Innovations.

Core competency : Lead Gen and Demand Gen Programs,

Display Innovations, Social Media, Applications, Mobile

and Search Marketing

Clientele Genre : B2B and B2C

ADG's Motive: To improve your Business, whether it is Brand building or

increasing sales

Geographic Presence :HQ : Delhi

Branch Offices: Chandigarh, Mumbai and Bermingham

Who are we?Who are we?

we chalked out…

A five step revolutionary approach,A five step revolutionary approach,

3.3.InceptIncept4.4.InviteInvite5.5.EngageEngage6.6.RetainRetain7.7.ListenListen

Synopsis

• How Belkin India Leveraged Social Media How Belkin India Leveraged Social Media

Platforms Platforms

• The Level of Innovations taken place on The Level of Innovations taken place on

Belkin FacebookBelkin Facebook

• Digital Ecosystem and its rootsDigital Ecosystem and its roots

• What we achievedWhat we achieved

the brewing vessels…

FacebookFacebook

Linked InLinked In

TwitterTwitter

YoutubeYoutube

Belkin India FacebookBelkin India Facebook

at this minute hasat this minute has

1,04,726 Fans!!1,04,726 Fans!!and 50% of these interact dailyand 50% of these interact daily

how we reached here?

Invited Invited friends friends

and their and their friendsfriends

Creatives, Creatives, Interactive Interactive messagingmessaging

Special animated

mascot

skin integrations,

Like page, Sweepstakes,

GamesGroups, Groups,

communities, communities, followersfollowers

Sales, Sales, customer customer queriesqueries

testimonialstestimonials

Celebrate with Us!!

Traction on the Belkin WallTraction on the Belkin Wall

Belkin Social Media SuperstarBahadur Sherpa or Bahadur Sherpa or Belkin’s socialBelkin’s social mascot mascot was the first wave of was the first wave of innovation + creativity innovation + creativity on Facebook. on Facebook.

From going hospitals to From going hospitals to witnessing F1, witnessing F1, Sherpa has been the Sherpa has been the Blue-eyed Boy Blue-eyed Boy of Belkin India and its of Belkin India and its social networksocial network

Belkin App Gallery This Sweepstakes This Sweepstakes gave Belkin 500gave Belkin 500prospectprospectbuyers. buyers.

704 Original Leads generated by Sweepstakes application

Sweepstakes Campaign

Social Gamification

First ever Facebook Game based First ever Facebook Game based on Brand Products on Brand Products

e-cart evolution

every word counts…

Having fun is essential…

Oodles of Wall CreativityOodles of Wall Creativity

Belkin YouTube Channel

Watch, Publish, Share…

Belkin India Belkin India Channel boasts Channel boasts of an average of an average 80+ Views per 80+ Views per

weekweek

32% connections belong to

IT Services Industry

Belkin @ LinkedIn…

Enterprise connect…

2,1302,130

Professionals Professionals are connected are connected

to Belkinto Belkin via LinkedIn via LinkedIn

550550

Members Members participate in participate in Belkin’s Group Belkin’s Group

Discussions Discussions

Twitter wallpaper…

Tweet-a-thon Tweet-a-thon amidst 140 char amidst 140 char precisionprecision

Social Listening…

Score for Belkin India on Twitter Score for Belkin India on Twitter claimed 91 most popular brandclaimed 91 most popular brand

tweet tree…

The entire ecosystem…

Social Media Social Media pumps the heat pumps the heat in display, in display, search as well as search as well as digital PR digital PR promotion of promotion of brand Belkinbrand Belkin

but the best is…

Belkin remains the sweetheart of its fans

• Well positioned brand against competition (Ranked No. Well positioned brand against competition (Ranked No. 1 by IDC)1 by IDC)

• Established a Loyal Community(Fan base of 1,00, 000+ Established a Loyal Community(Fan base of 1,00, 000+ fans)fans)

• Increased Awareness on Belkin (Monthly Active Users: Increased Awareness on Belkin (Monthly Active Users: 97,038, Post Views ; 1,164,601)97,038, Post Views ; 1,164,601)

• Nominated among best 6 Gadgets by NDTV GadgetsNominated among best 6 Gadgets by NDTV Gadgets

• Impact on Overall Sales and better positioning of post Impact on Overall Sales and better positioning of post sales support to retain Happy Customers !sales support to retain Happy Customers !

•

Inferences

Contact Us

Visit: Visit: www.adgonline.inwww.adgonline.inCall: 0129-4107527Call: 0129-4107527

For Marketing Plans, Contact:For Marketing Plans, Contact:Name : Deepa SayalName : Deepa SayalDesgn : Director-key AccountsDesgn : Director-key AccountsEmail : Email : deepa@adgonline.indeepa@adgonline.inMobile :+ 91-9711134111 Mobile :+ 91-9711134111

Our Corporate Office:Our Corporate Office:

ADG Online Solutions Private ADG Online Solutions Private Limited LB 2,3 Limited LB 2,3 Charmwood Plaza, Charmwood Charmwood Plaza, Charmwood Village Village Surajkund, Surajkund, Faridabad-121009Faridabad-121009