COVERS

BACKGROUND INFORMATION

-First publication published by Harris Publications, and edited by

Reginald C. Dennis who was the past editor of The Source another well

known hip hop magazine showing that he had experience.

-founded in 1997 and the name was initially meant to be double x el, but its

reader ship frequently refer to it as X X L

-Produces 6 issues a year which means every 2 months an issue of the

magazine is released.

-It is a dedicated hip hop magazine were initially they'd introduce gritty

and underground artists such as Saigon and Gorilla Zoe; now they are

presenting artists such as lil Wayne and 50 cent.

HARRIS PUBLICATIONS

Harris publications took a huge leap of faith because they had never

published a hip hop magazine in the past.

EARLIEST RECORDED MAGAZINE

FROM 2005

Shades 45 was a hip hop radio station which

xxl wanted to promote, this showed that

they were dedicated to their genre.

Hardcore hip hop artists this also showed

that the hip hop genre wasn't just confined

to black people.

“Dope”. Slang Language has remained consistent and

up to date this creates a link with the magazine

and the audience.

MORE INFORMATION

-XXL has had a large amount of success over the years with rising sales

perhaps because of a dedicated fan base who stay tuned for the new issue.

He magazines a frequently used to entertain people whilst they wait to get a

hair cut in America.

-xxl is part of the h360 network which includes other magazines such as

king and rides which is a magazine on the very best of dubbed cars. These

connections provides he very best means to achieve being the very best

magazine

-They provide a free XXL magazine newsletter almost like a live feed into

the hip-hop world but not as in depth as their magazine.

TODAY

-The magazine is at a current cost of $5 in the US but out you can choose

to receive a subscription fee price where you pay for the whole years

worth of magazines; his cost $12.

-Issued every 2 months

-Consists of approximately 70 A4 pages, produced on glossy, full colour

paper.

-Has its own website were you can be linked to their other magazine

Branches such as rides and slam, it is well established company which

is growing at a fast rate.

INSIDE XXL

The quoted tweet shows that he magazine

performs allot of extensive research even to

the extent of analysing twitter pages.

Extreme long shot shows the artist in full

with their expensive attire. Showing the

artist close up shows that the magazine

wants to connote their emotions.

TARGET AUDIENCE

- Targeted towards18 - 24 years old

- 85% male readership compared to a 15% female readership

-hardcore hip hop music supporter and purchaser.

- Interested in music, dubbed cars, “the gangster life style” and money

-Loyal to the magazine and thrive to become like the artist within they

seek to gain tricks and tips to become great. They see the magazine it

self for personal and social uses, they can analyse the magazine’s

fashion section and then take effect from it to get much more noticed

in society.

MODE OF ADDRESS

- In formal language such as slang to draw a connection with audience

-Using informal language is regarded as cool and the norm for most hip-

hop fanatics

-They understand that to keep with the audiences needs they need to keep

up with their language form that relationship; for example if they used

old English in a hip hop magazine it wouldn't be right but using to much

slang just makes the magazine look like a joke so they thrive to find the

mix.

MODE OF ADDRESS

Informal language such as;

“Smoke sumthin”

“Got Sirius”

“Repeat champ”

“The realist”

“Will shoot yo ass”

STYLE

-XXL features a lot of iconography which relates to the genre and the

scenes that surround hip hop for example low baggy pants tank tops lots of

jewellery and expensive clothing and also big dubbed up cars.

-The images involved are quiet simplistic and on occasion can be placed

in different scenarios for example lil Wayne's picture is based on stage

these live action shots are not a usual convention of hip hop magazines.

- The magazines fonts vary from artist to artist but the most commonly

used font type is sans serif whether there's is a varied texture depends on

the articles involved.

- White and black colours featured most often to create that almost good

and bad side to the genre.

Fonts could relate to the mood of

the article

Finger could relate to where

he thinks he’s going in the

world “up”.

Facial expression not the

usual snarl of a hip hop

magazine.