By

Real Wide.Com

Neha kumari PGCM5 1506Atul Gurav PGDM 2 1510Rahul Shetty PGDM2 1523Nitish Moningi PGDM2 1517Teja Mulagala PGCM 5 1505

Wendell Godinho CMBA 6 1522

Case Synopsis

Pete Flint and Sami Inkinen cofounders of Realwide.com, real estate search website.

During SIP Inkinen worked with Microsoft and Flint at Battery Ventures focused on venture cap and equity trans of technology based companies.

Impressed by the Vertical search engine or specialised search and found great demand for it.

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Internet Search Engine: Crawling, Indexing, Searching.

Two types of searches: Organic and sponsored. Organic is natural and sponsored to pay for particular key words

Trying to compete with the National Realtors Association and Mul-tiple Listing Services in the world of Online Real Estate Market.

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Case Synopsis

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 Case Problem

How to create a User friendly website How to Acquire the listing data. What is the Revenue model to pursue. Dilemma in changing name of the website. Replicating the model which Google used to displayed in from highest

CPC to lowest CPC offered or with the help of auction system. Repositioning the website image and whether to go for Local or National

coverage.

Case Inferences

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Porter Competitive Model

Intra-Industry Rivalry

BargainingPower

of Buyers

Bargaining Power

of Suppliers

Substitute Products

and Services

PotentialNew Entrants

Source: Michael E. Porter“Forces Governing Competition in IndustryHarvard Business Review, Mar.-Apr. 1979

Kayak &

sidestep

If CPC will be high the chance that they will move

to other site

Offline agentPrint media

User friendlyLess costly

BROKERAGE MODEL

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Brokers are market-makers: they bring buyers and sellers together and facilitate transactions.

“eBay acts as a broker, bringing buyers and sellers together and taking a listing fee on products lis-ted over its site and a commission on things sold”

Real Wide’s Business Model

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Case Recommendations / Conclusion

As the website name “Realwide” is familiar thus it is not advisable to change the website name.

Maintaining the rapport with Agents and co-broker to get leads and database.

Opting for crowdfunding and should contact more Angel Investors.

They should opt for new web technology which reduces the latency effect and should be dynamic.

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Website

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Website

Free PPT Templates - Widescreen(16:9)

This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs.

This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs.

This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs.

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