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Goals: In 2013, the customer selected Ampush to begin Facebook advertising campaigns to recruit drivers. That’s because managing and scaling Facebook campaigns in-house beyond the 10 cities being served at the time is very difficult. Achieving dramatic scale while tightly controlling costs was also a primary goal of the customer. 100k+ driver applications (recent quarter) 300%+ growth in signups quarter/quarter 4X growth mobile share of traffic CASE STUDY The Ampush Advantage: Ampush offers three unique advantages critical for the customer’s rapid growth: Transportation Network Company Rapidly Scaling Driver Signups on Facebook Their Story: In just six years, the ridesharing customer has grown from its roots in Silicon Valley to serving riders in over 300 cities across 58 countries. To fuel such disruptive growth, it must attract and retain hundreds of thousands of drivers from Akron, Ohio to Yuma, Arizona; Azerbaijan to Zurich. Highlights: A deep bench of quantitatively-minded analysts armed with a fully fleshed out go-to-market strategy that adapts to the unique driver subcultures of each region and who know how to tailor the right messages and calls-to-action to exactly the right audience. A creative team that can create a large number of engaging image variants and adjust them rapidly based on real-time audience feedback. The AMP marketing software, which provides the customer with full-funnel capability, from ad creation to capturing and measuring the first ride delivered by a new driver. • • •
![The SIGSPATIAL Special · ing. Ridesharing can be either static or dynamic [9, 10]. Most ridesharing systems operating today belong to static ridesharing, which arrange the driver](https://static.documents.pub/doc/80x56/5ed37bb0847f87317f77be5b/the-sigspatial-special-ing-ridesharing-can-be-either-static-or-dynamic-9-10.jpg)
