Catalog- Look Book

You’reSoExtraordinary!

[email protected] • 904-518-4538 • www.yourselfexpression.com2

In December 2013, 14 year old Shelby asked her mother for a pair of $200 boots because they had a cute bow on the back. Her mom was not willing to spend that amount of money on something that she would outgrow, grow bored with or just get ruined in the rain, so the answer was NO. Mom said work for what you want or create it yourself.

Shelby (14) and her fashion fabulous (9) brother Gordon (Gordy) decided that they could find a way to create the same look, using her own boots and adding colorful bows. They began making Boot Bling where they would clip bows on the back or side of Shelby’s boots and began researching interchangeable jewelry to hang cute things from her boot clips and found several ways you could express yourself. They began to look at Memory Lockets and charms that had a special meaning to each person. They added our Snap and Poppers and quickly began to make custom designs and build the larger part of the company. YSE has the largest collection of Poppers in the world and focuses on designs that share each person’s passion in life, as well as, the beautiful stones and crystals. They are building a brand that the entire family could enjoy and afford.

Can you believe a name, logo, website and a continuous stream of 2900 new products and designs began just 18 months ago?

While the sibling team shopped wholesale factories to find great items to offer, hosted in home parties and vendor shows, their parents realized that offering these fun products at an affordable price would still allow everyone the chance to be creative while expressing themselves, earn money to buy things they want or need and begin to build a strong work ethic. Since their styles are drastically different, it’s not always an easy or quiet process to build the collection, but they have the same goal in mind. The focus is on quality and affordability that offers something for the husband, wife, kids, grandparents and even the family pet.

They began offering the Work from Home opportunity in August of 2014, after meeting families with similar financial needs at trade shows, but never imagined it would be this successful. The Wholesale program began in January of 2015 and has grown to more than 200 stores. The local showroom was opened in December 2014, after local customers wanted to build their collection on a weekly basis, not just during a show or event. Everyone wanted to be a part of it and it was clear that YSE had something special at a price point that would allow anyone to wear beautiful jewelry.

Now you may wonder how a 9 year old boy would have any idea what the girls would like. Since Pre-K he has been one of only 5 boys in a classroom swarming with girls, 20 girls to be exact. The sister/brother team will be the first to tell you, this is not just for the girls or kids. The idea of having a business that allows you to change and be the unique person you were born to be is fun and exciting. No matter your age or passions in life, there is something for everyone and this is an affordable, creative and unique way to show it off. Why wear what others create when you can create what you love to wear? Everyone should be able to afford beautiful jewelry.

In 2016, just a year and half after the idea/company began, Shelby has been in numerous magazines and national and local TV appearances, all while maintaining an A/B average in AP classes, home school this current year due to so much travel and playing soccer on an all girls team. The company grew because Shelby was hoping to get a job to help her parents pay for her high school tuition but managed to start her own business and is now in school 2 days a week and studies at home 3 so she can travel and show her collection across the country to get into more stores. Gordy now draws many of our custom Poppers that all have an abstract design and are becoming fun collector’s items. You can view a few under Gordy The Great.

In February 2015, Shelby was invited to be on The View with Rosie O’Donnell, which was an amazing experience and gave her nationwide exposure. Mrs. O’Donnell, a huge supporter of children’s organizations, has allowed Shelby to create her beautiful artwork on custom Poppers with a portion of the proceeds being donated to Broadway Kids in NYC. The next step is to try out for Shark Tank and get mentors on board to grow the men’s and kids collection and take part of the souvenir industry with our personalized designs. The siblings can agree on one more thing…they’re not just lucky, they’re blessed to have this opportunity and ability to meet great people and create their own company.

Many ask what Shelby would do if she became wildly successful and her perfect kid response is... “ Buy a large piece of land and care for as many shelter dogs as it can hold”

This is our third catalog and we are so excited to share of all the new items and collections from ShelClarie Coins to the GoGo holders, both named after Shelby Claire and Gordy (GoGo)

Shelby & Gordy (the Great)


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[email protected] • 904-518-4538 • [email protected] • 904-518-4538 • www.yourselfexpression.com39

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Mini S

nap Jewelry & P

oppers

pm-015 pm-016 pm-047pm-051pm-059 pm-060pm-002 pm-098

pm-128 pm-132 pm-120pm-123pm-131 pm-126pm-116 pm-127

smj-B smj-W

pm-790


al-001 al-002 al-003 al-004

al-005 al-008 al-010 al-013

al-020al-016al-014

al-007

Ang

el L

ockets

& C

himers


al-018

al-022 al-023al-026

al-027

Angel L

ockets & Chimers

al-029 al-028

al-029 al-030

al-031al-032 al-033 al-044


cc-001

cc-002

cc-003 cc-004 cc-005

cc-007 cc-008 cc-009

cc-010 cc-011 cc-012

cc-015 cc-017

cc-019 cc-020 cc-021 cc-024

cc-025

cc-026

cc-028

cc-031 cc-032cc-030cc-029

cc-001 cc-001 stainless

cc-002 cc-002 stainless

Coin

Lock

ets


cc-027

Coin L

ockets

cc-033 cc-034 cc-035 cc-036

cc-037 cc-039 cc-040 cc-042 cc-043

cc-045 cc-046 cc-047cc-044 cc-048

cc-050 cc-051 cc-052 cc-054 cc-056


Coin

Lock

ets

cc-064 cc-067 cc-068cc-066cc-065

cc-069 cc-072 cc-073cc-071cc-070

cc-074 cc-077 cc-078cc-075 cc-079

cc-082 cc-083cc-081cc-080 cc-084

cc-057 cc-058cc-006 cc-016cc-022

cc-059 cc-062 cc-063cc-061cc-060


cc-087 cc-088cc-086cc-085 cc-089

cc-092 cc-093cc-091cc-090 cc-094

cc-097 cc-098cc-096cc-095 cc-099

cc-102 cc-103cc-101cc-100 cc-104

cc-108cc-105 cc-109

cc-112 cc-113

cc-111cc-110

cc-114 cc-116cc-115

Coin L

ockets


Coin

Lock

ets

cc-124

cc-127 cc-128

cc-126cc-125

cc-129

cc-132 cc-133

cc-131cc-130

cc-199

cc-202 cc-203

cc-201cc-200

cc-204

cc-207 cc-208

cc-206cc-205

cc-209G,B,R,W cc-211cc-210

cc-117 cc-118 cc-119

cc-122 cc-123

cc-121cc-120

[email protected] • 904-518-4538 • www.yourselfexpression.com

cc-212 cc-213 cc-214

cc-217 cc-218

cc-216cc-215

cc-219 cc-222

cc-223

cc-220

cc-224 cc-227

cc-228

cc-226cc-225

cc-229

cc-232 cc-233

cc-231cc-230

cc-234 cc-236cc-235

cc-013

cc-238 cc-239 cc-241cc-240cc-237

Coin L

ockets

cc-248 cc-249

cc-252 cc-253

cc-251cc-250

cc-254

cc-242 cc-243 cc-244

cc-247

cc-246cc-245

Coin

Lock

ets


fl-001 fl-004 fl-010

fl-012

fl-006 fl-008 fl-013

fl-024fl-040

fl-041

fl-037

fl-042

Memory L

ockets & Charms


fc-001

fc-002 fc-003 fc-004 fc-006

fc-007 fc-008 fc-009

fc-010 fc-011 fc-012 fc-013 fc-014 fc-015

fc-016 fc-017 fc-018 fc-019

fc-020 fc-023 fc-024 fc-025 fc-026 fc-027 fc-028

fc-029 fc-030 fc-035 fc-036 fc-037 fc-038 fc-039 fc-040

fc-041 fc-043 fc-044 fc-046 fc-047 fc-048

fc-049 fc-050 fc-051 fc-052 fc-053 fc-056 fc-057

fc-361

fc-380 fc-387

fc-404

fc-406

fc-407

fc-410fc-412

fl-002

fl-023

Mem

ory L

ockets

& C

harm

s


Memory L

ockets & Charms

sj-246

fl-028

fl-030 fl-031 fl-033 fl-034

fl-035fl-022

fl-017fl-019 fl-018 fl-020


Mem

ory L

ockets

& C

harm

s

fb-02 fb-03 fb-04 fb-05 fb-06 fb-07

fb-08 fb-09 fb-10 fb-11 fb-12 fb-13

fb-14 fb-15 fb-16 fb-17 fb-18 fb-19

fb-20 fb-21 fb-22 fb-23 fb-24

fb-26 fb-27 fb-28




fc-075 fc-076 fc-077 fc-078 fc-079 fc-080

fc-081 fc-082 fc-083 fc-086 fc-088 fc-089

fc-090 fc-091 fc-093 fc-094 fc-096 fc-097

fc-098 fc-099 fc-101 fc-102 fc-103 fc-104 fc-105

fc-106 fc-107

fc-382

fc-395

fc-360

fc-384

fc-390 fc-374

fc-411

fc-108 fc-109 fc-110 fc-111 fc-112

fc-113 fc-114 fc-117 fc-118 fc-119 fc-120 fc-121

fc-418

fc-403

Memory L

ockets & Charms


fc-134 fc-135 fc-136 fc-138 fc-139 fc-140

fc-142 fc-143 fc-145 fc-146 fc-147 fc-148 fc-149

fc-150 fc-151 fc-153 fc-154 fc-155 fc-156

fc-157 fc-159 fc-160 fc-161 fc-162 fc-163 fc-164

fc-165 fc-168 fc-169 fc-170 fc-171 fc-172 fc-174

fc-175 fc-176 fc-177 fc-178 fc-179 fc-180 fc-181


fc-369

fc-362

fc-377 fc-400

fc-409

fc-415


fc-132 fc-397

Mem

ory L

ockets

& C

harm

s


Memory L

ockets & Charms

fc-201 fc-202 fc-203 fc-204 fc-205

fc-206 fc-207 fc-208

fc-209 fc-210 fc-211

fc-212

fc-213 fc-214 fc-215 fc-216

fc-217 fc-218 fc-219



fc-413

fc-196

fc-198 fc-200

fc-363 fc-383 fc-388

fc-372

fc-398

fc-367 fc-368 fc-373 fc-376 fc-386 fc-396fc-391 fc-392

fc-393 fc-394 fc-405 fc-416

fc-417

fc-379

fc-190 fc-191 fc-192 fc-193 fc-194 fc-195

Mem

ory L

ockets

& C

harm

s



fc-266 fc-267 fc-268 fc-270 fc-272



fc-292 fc-293 fc-295 fc-296 fc-297 fc-298 fc-299

fc-241 fc-242


fc-251 fc-252 fc-253 fc-254 fc-255 fc-256

fc-365fc-375 fc-385

fc-399

fc-408

fc-414

fc-236 fc-237 fc-238 fc-239 fc-240 fc-378

Memory L

ockets & Charms


fc-300 fc-301 fc-302 fc-303 fc-304

fc-321 fc-322



fc-339 fc-340 fc-341 fc-342 fc-343 fc-344

fc-345 fc-346 fc-347 fc-348

fc-349 fc-350 fc-351 fc-352 fc-353 fc-354

fc-371 fc-305 fc-306


fc-315 fc-316 fc-317 fc-318 fc-319 fc-320

fc-364

fc-370

fc-381

fc-389

fc-401 fc-402

RETAIL PRICING

SNAP BASESBACKPACK CLIPS/KEYCHAINS $8-$9ADULT BRACELETS STANDARD AND MINI $10-$12BRAIDED BRACELETS $8JELLY AND SLAP BRACELETS $9ADULT NECKLACES STANDARD AND MINI $10-$14BROOCH DOG COLLAR $9 FLIP FLOPS $18LARGE LEATHER FEEL HANDBAG $28SMALL HANDBAG $15TOTE BAG WITH COIN PURSE $32HAIR ACCESSORIES $8LANYARDS $14KIDS CORDED NECKLACE $8PENDANTS WITH NO CHAIN $6RINGS AND EARRINGS (CLIP-ON, POST, HANGING) STANDARD AND MINI $9HANGING CHARM STANDARD AND MINI $5SUNGLASSES $12WALLETS OR WRISTLETS $11SUEDE WALLETS $18PURSEONALS $9FLIP FLOP CLIPS $10 PAIROUTDOOR $12

POPPERSCOMPASS OR WATCH $5GLASS OR CRYSTAL STANDARD OR MINI SIZE $4LOCKET POPPER $9ROSIE O’DONNELL COLLECTION $5

ADDITIONAL ITEMSKNIT HEADBANDS $8SASSY SHOE CLIPS $20 (PAIR)HAIR TIES NON SNAP $9UPGRADED CHAINS $4

ANGEL LOCKETSANGEL LOCKET $12CHIMING BALL $4

COIN LOCKETSCOIN LOCKET $12COINS $5

MEMORY LOCKETS AND MINI CHARMSNECKLACE WITH CHAIN $18-$22BRACELET $16LOCKET AND SNAP BRACELET COMBO $15MINI CHARMS $3CRYSTALS/BIRTHSTONES $1RING $15SCREENS $5

Yourself Expression3545 St. Johns Bluff Rd. S., #2 | Jacksonville, FL 32224

Email: [email protected] | Phone: 904-518-4538www.yourselfexpression.com

Ship to: _________________________________________________

_________________________________________________

_________________________________________________

Phone: ___________________________________________

PO#: ___________________________________________

Ordered By: _________________________________________

Circle One: VISA MasterCard AMEX Discover

Credit Card # _______________________________________________ Exp: ______ Sec: ______ GRAND TOTAL: ___________

Your Email Address for Order Confirmation/Tracking: __________________________________________________

QTY Item Number Description Price Each Total

Yourself ExpressionEmail: [email protected]

Phone: 904-518-45383545 St. Johns Bluff Rd. S., #2

Jacksonville, FL 32224

www.yourselfexpression.com

Date post:	22-Jul-2016
Category:	Documents
Upload:	yourself-expression-interchangeable-jewelry
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