Catherine Rickwood Skills For A NewMR World 2016

Yummy!–NewMRWebinarCatherineRickwood,MESH,2016

Yummy!

Tastyresearchsnacksfora

;me-starvedaudience

CatherineRickwoodMESHExperience

20October2016


Everyoneistoobusy!


Thecollec;venounforbunniesisafluffle

Everyyear,hundredsofnewtreesareplanted

KatyPerryhasacatcalledKiGyPurry

Mickey&Minniearemarriedinreallife

Heuris;cs


Batandballcost$1.10

Thebatcosts$1morethantheball

Ball=$0.05Bat=$1.05-----------------Total=$1.10

Howmuchdoestheballcost?

Heuris;csinac;on


Heuris;csinMarke;ng


Figh;ngas;gma


SocialMediadata

Bigdata

Pokemon

MarketResearch

Trend#1

Trend#2

Trend#3

Trend#4

Engagement


Unlockingthepoten;al


<SourceandBase>

Tantalizeyouraudience


“‘Tao’ is a word signifying 'way', 'path', 'route', or sometimes more loosely, 'doctrine' or 'principle”

TheTAOofclientsnackables


<SourceandBase>

Trust


12 <SourceandBase>

Audience


Objec;ve


14

Outputideas:-  Onepagers-  Videos-  Posters-  Boards/Moodboards-  Workshops-  Emails(oneliners)-  Webpage-  Interac;vequiz-  Imagesorinfographics

Keepitsnackable


Peopleremember:10%ofwhattheyhear,20%ofwhattheyread,80%ofwhattheysee&do

Makeitinterac;ve


16

More;psfromstorytelling


BiggerpictureGe_ngintotheBoardroom


BiggerPicture


Ul;mately…


ThankYou!

[email protected]@TheInsightCat


Q&A

RayPoynterTheFuturePlace

CatherineRickwoodMESHExperience

Date post:	23-Jan-2018
Category:	Education
Upload:	ray-poynter
View:	124 times
Download:	0 times

Catherine Rickwood Skills For A NewMR World 2016

Education