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Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Selling Added Value in Romania Adina Nica Open-I Research
| Date post: | 12-Apr-2017 |
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Education |
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SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
SellingAddedValueinRomania
AdinaNicaOpen-IResearch
SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
TheMarket YourPhoto
• 49.26m.EURin2015–totalmarket(Forbesstudy)–steadycomparedto2014
• Bigplayers(70%market)
• Romanianmediumcompanies
• LotsofbouSquesandfreelancers
• Expectedtobesteadythisyear
SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
Open-IResearch
2differenSaSonpillars:
– Addedvalueresearch(brandstrategy)– NeuromarkeSng
SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
Challenges• Addedvalueresearch:
– PressureoncostssSllgivesprioritytodatacollecSonandanalysis
– ThelevelofseniorityontheclientssidehasdecreasedduetocostcuZng,sothereisariskofnotacknowledgingthedifferentlevelofexperSseonthesupplierside
• NeuromarkeSng:– Perceivedastoo“scienSfic”,clientsfeeltheydon’thavecontroloverthemethodology
– Perceivedasnon-ethical
– Perceivedasmoreexpensive
– MaytakemoreSmetodeliverfinalresultscomparedtoclassicalresearch
SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
Solu>ons• Addedvalueresearch:
– IncludeworkshopsforstrategydevelopmentorideageneraSonattheendofeachproject
– TargetRomaniancompanies,wheredecisionsaremadeattopmanagementlevel,andaremorelikelytosubcontractsoluSonsprovidedbyseniors.
– Increasethelevelofmarketresearchknowledge,beingpartabiggerprojectattheIAASchool(InternaSonalAdverSsingAssociaSon).
• NeuromarkeSng:– Seminarsandworkshopstomakeitmoreaccessible
– UsejargonaslibleaspossibleandadaptlanguagetothemarkeSngcommunity
– DevelopacommonunderstandingontheRomanianmarketoftheverybasicsofneuroscience
SellingAddedValueinRomaniaAdinaNica,Open-IResearch
Festival of #NewMR 2017
ThankYou!
