Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

Market Research Organisations in a

Networked Age

Finn Raben (Director General of ESOMAR) in discussion with Ray Poynter

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

...is  the  esssen)al  organisa)on  for  encouraging,    advancing  and  eleva)ng  market  research  worldwide  

Who is Esomar ?

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

Founded in 1948....

• Set  up  by  29  delegates  at  an  inaugural  Congress  in  Amsterdam  • To  promote  research  as  a  crucial  part  of  effec)ve  management  • To  further  the  professional  interest  of  members  • To  be  resolutely  non-­‐poli)cal  

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

A little about ESOMAR.......

•  Nowadays, ESOMAR comprises fractionally over 5,000 individual members, from both businesses and research institutions, in more than 100 countries.

•  ESOMAR’s members come from a wide range of industry sectors, including manufacturing, advertising, media, services, academics and the public and social sector.

•  Through a range of services including events, publications and professional standards, ESOMAR provides the means by which researchers may extend their knowledge and widen their experience.

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

Membership Professional Standards

Developing Talent Communication

• Membership Certificate • Membership Mark • Online directory • Local representatives • ESOMAR publications •  “My ESOMAR” website • Career development &

recognition • Career Network

•  ICC/ESOMAR code •  ISO liaison • Research guidelines • Public Affairs resource • Legislative lobbying &

networking • Professional standards • Disciplinary Committee • Legal Affairs group

• Workshops • Summer Academy • Future Talent • Thought Leadership • Graduate Membership • Young Researcher • University links •  (Mentoring Programme) •  (Internships)

• Annual Congress • Themed Events and

Conferences, world-wide • Local meetings, in-market • Webinars • Research World • MR Handbook • Social Media • GMR & Prices Study

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

53 national associations in 45 countries & 2 international associations have adopted or endorsed* the revised Code which is adopted by all ESOMAR members and available in 15 languages

NORTH AMERICA Canada * USA *

LATAM Argentina Brazil (ABEP, ASBPM) Colombia* Costa Rica Mexico* Peru Venezuela

Ireland Italy (ASSIRM, AISM) Netherlands Poland (OFBOR, PTBRIO) Portugal Russia Romania Slovakia Spain (AEDEMO, ANEIMO) Sweden Switzerland Turkey

EUROPE Armenia Austria Belgium Croatia Cyprus Czech Rep Denmark Finland France Germany (BVM, ADM) Greece Hungary

OTHER India Iran Kazakhstan Kenya South Africa (SAARF, SAMRA)

APAC Australia (AMSRS, AMSRO) China (CMRA)* Japan Korea Singapore Thailand New Zealand (AMRO, MRSNZ)

INTERNATIONAL EphMRA AIMRI

And the Code is...??

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

Current issues.....

Privacy  

Social  Media  prac)ces  

Emerging  Technologies  

Mobile  

Speaker Finn Raben, Director General of ESOMAR Part 1: Session 3: Convenor Greg Coops, Chair Ray Poynter, schedule = 6:44am to 7:07am (London/GMT)

Discussion

Finn  Raben   Ray  Poynter