CBx ADvocate™ Campaign for Promo Products

“Do What You Do Best. We’ll Handle The Rest”

Marketing & Design Support Services

Prepared by Rick Fernandez 08/22/2013

© Copyright 2013, Rick Fernandez / Creativeblox. All Rights Reserved.

Creativeblox ADvocate™ A unique campaign for appointment setting and graphics


More Customers. More Sales. More Often.

What’s the big idea?

What is CBx ADvocate? The ADvocate campaign is a unique concept that brings together

the strengths of two successful organizations; your promo products

and Creativeblox.

Who is it meant for? Our audience are ad specialty firms, decorators and promotional

products manufacturers in USA, Canada, Australia and the UK.

How does it work? CBx ADvocate is a campaign specifically developed to bring more

sales and profits to our clients by leveraging our capabilities in

Appointment Setting, Telesales, Email Marketing, Creative Services

& Customer Experience Management.


More Customers. More Sales. More Often.


Who are ASI & PPAI? Both are industry trade organizations in the US that represent

manufacturers, printers and distributors of advertising and

promotional goods.

Imprinted Pens, Coffee Mugs, Mouse Pads, Golf Balls, Embroidered

bags, and just about any item that can be decorated or customized.

The UK and Australia have similar organizations.

www.ppai.org

www.asicentral.com

www.appa.com.au


CBx ADvocate™ campaign

•  Client provides a list of potential leads to call. These can be existing customers that have ordered a product in the past or new prospects that should be made aware of clients offerings

•  Our agents call on the client’s behalf with an offer that includes a free digital mockup

How it works.



•  CBx designers create mockups with the lead’s company info & logo placed on client products using a template we have designed containing product images and a special offer

•  The mockup is emailed to the lead and a copy is sent to our client with their contact info

•  Once the customer receives the mockup the sales staff can follow up with a call to discuss the mockup, offer a physical sample if needed and convert them into a sale

How it works.



We ran a test campaign in April 2012 for a manufacturer in the Ad Specialty Industry

•  We were provided a list of 2000 numbers to call

•  Of those approximately 55% reached the decision maker

•  Of those reached more than 40% accepted the free digital mockup offer

•  We created over 400 pdf mockups.

•  Our client gained 25 new customers immediately because of the campaign

•  Average order exceeded $300

How it works.


CBx ADvocate™ campaign Example


CBx ADvocate™ campaign Example

Their logo is placed on the image

The name of each shop is placed in the header


Questions


What does it cost? Telemarketing and digital sample are priced at $7 per lead. There is a one time charge of $100 for the template and stock designs.

Note: Since its digital sample, there is no cost to print, package or mail the samples.

What is included?

•  A custom designed product mockup page

•  5 Free stock designs (for customers with no art)

•  A copy of each pdf sent to your sales dept as reference

“Because of the CBx ADvocate campaign

we actually have more work than we can

handle! It has significantly

increased the number

of orders and new clients!”

K. Hassen, President Propatchinc.com


Next Steps

E-mail

You can contact me

directly at

[email protected]

Lets talk!

On the web

www.creativeblox.com

skype: creativeblox

{ Thank You! }


Marketing & Design Support Services

prepared by Rick Fernandez, Creative Director / Founder

Date post:	14-Jan-2015
Category:	Design
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